Social Media and Announce Media <ul><li>How to succeed with social media (Focused on FreshDeals) </li></ul>
Overview <ul><li>Goals and objectives </li></ul><ul><li>Social Media Strategy </li></ul><ul><ul><li>Twitter, Facebook, oth...
Why Social Media <ul><li>3 of the top 5 Alexa traffic sites are Social Media site (Facebook, YouTube & MySpace) </li></ul>...
Goal <ul><li>How useful is this traffic? </li></ul><ul><li>Can social media traffic convert? </li></ul><ul><li>What limita...
Objectives Outline your Social Media objective (5 Ws and one H) <ul><li>Who is our demographic </li></ul><ul><li>What vert...
Tactics Many Tactics - Few Needed <ul><li>Listening </li></ul><ul><ul><li>Search for conversations (search.twitter.com) </...
Tactics Start the conversion <ul><li>Content </li></ul><ul><ul><li>Create new content regularly  </li></ul></ul><ul><ul><l...
Tactics  Promotion - Wow that’s slick <ul><li>Face to Face is always the best </li></ul><ul><ul><li>Business cards - Add h...
Ideas Freshdeals <ul><li>Create a deal only account </li></ul><ul><li>Encourage users to rank products </li></ul><ul><li>i...
Success Metrics <ul><li>Fans and Followers </li></ul><ul><li>Traffic - Visits from passports </li></ul><ul><li>Activity - ...
Tools - Other <ul><li>twitterholic.com  | Wefollow.com </li></ul><ul><li>tweetdeck.com | Hootsuite.com | Cotweet.com </li>...
Where do we start?
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S M O Deck

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S M O Deck

  1. 1. Social Media and Announce Media <ul><li>How to succeed with social media (Focused on FreshDeals) </li></ul>
  2. 2. Overview <ul><li>Goals and objectives </li></ul><ul><li>Social Media Strategy </li></ul><ul><ul><li>Twitter, Facebook, other </li></ul></ul><ul><li>Tactics and Ideas </li></ul><ul><li>Success Metrics </li></ul>
  3. 3. Why Social Media <ul><li>3 of the top 5 Alexa traffic sites are Social Media site (Facebook, YouTube & MySpace) </li></ul><ul><li>Traffic cost is minimal </li></ul><ul><li>The reach and connection is more direct than any other form of interactive marketing </li></ul><ul><li>The “Cluetrain” Manifesto </li></ul>
  4. 4. Goal <ul><li>How useful is this traffic? </li></ul><ul><li>Can social media traffic convert? </li></ul><ul><li>What limitations should we consider? </li></ul><ul><li>How do we get started? </li></ul>IT’S SIMPLE WE WANT more traffic
  5. 5. Objectives Outline your Social Media objective (5 Ws and one H) <ul><li>Who is our demographic </li></ul><ul><li>What verticals are best to reach our audience </li></ul><ul><li>When will we see response </li></ul><ul><li>Where will we access information </li></ul><ul><li>Why will this information be influential </li></ul><ul><li>How do we start the conversation </li></ul>
  6. 6. Tactics Many Tactics - Few Needed <ul><li>Listening </li></ul><ul><ul><li>Search for conversations (search.twitter.com) </li></ul></ul><ul><ul><li>Comment and participate in the conversation </li></ul></ul><ul><ul><li>Track and measure all traffic (CrazyEgg, Clicky, Radian6, internal) </li></ul></ul><ul><li>Home Base (Website) </li></ul><ul><ul><li>How do we integrate social media on the site </li></ul></ul><ul><ul><li>Icons, Badges, Feeds (Twitter), Social Media Page </li></ul></ul><ul><li>Passports (Social Media Assets) </li></ul><ul><ul><li>Twitter.com/site, Facebook Vanity URL </li></ul></ul><ul><ul><li>Other accounts Flickr, You Tube Channel, Digg.com Linkedin profile and many others </li></ul></ul><ul><li>Outposts (Tools to reach the community) </li></ul><ul><ul><li>Feeds, RSS, auto submit features </li></ul></ul><ul><ul><li>Applications, podcasts, and videos/images </li></ul></ul><ul><ul><li>Listings: Email signature, cross-promote on profiles, post to forums or listing sites (wefollow.com) </li></ul></ul>
  7. 7. Tactics Start the conversion <ul><li>Content </li></ul><ul><ul><li>Create new content regularly </li></ul></ul><ul><ul><li>Generate content with the intent of starting a conversion (Make others use your content) </li></ul></ul><ul><ul><li>Use visuals, videos and brevity </li></ul></ul><ul><li>Conversation </li></ul><ul><ul><li>Creating value statements in every comment </li></ul></ul><ul><ul><li>Disclose anything that is questionable, never be too defensive and be humble </li></ul></ul><ul><ul><li>Ask questions, create lists and reach new contacts! Defer to experts and learn from each conversation </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Making it about others not yourself (Look at the top businesses http://twitterholic.com/top100/followers ) </li></ul></ul><ul><ul><li>Be human! - People need to trust that the resource is not automated (twitter.com/delloutlet) </li></ul></ul><ul><ul><li>Know the competition and learn! Learn who visits, why they visit and how they interact </li></ul></ul>
  8. 8. Tactics Promotion - Wow that’s slick <ul><li>Face to Face is always the best </li></ul><ul><ul><li>Business cards - Add handles and urls </li></ul></ul><ul><ul><li>Be confident! Trust that your social resource is best (Trust Factor) </li></ul></ul><ul><ul><li>Ask questions | Be brief | Promote others more than yourself </li></ul></ul><ul><li>Outbound linking is helpful </li></ul><ul><li>Ads can be useful with a hook </li></ul><ul><li>Attract guest bloggers and experts </li></ul><ul><li>Contests and giveaways work! </li></ul><ul><li>Self promotion is not a practical strategy </li></ul>
  9. 9. Ideas Freshdeals <ul><li>Create a deal only account </li></ul><ul><li>Encourage users to rank products </li></ul><ul><li>invite guest “deal” experts (mom blogger or tech writer) </li></ul><ul><li>Tweet deals from a “news” prospective </li></ul><ul><li>Be the authority with exclusivity and first to market information </li></ul><ul><li>Free deals can be a resource </li></ul><ul><li>Look at the deal marketplace </li></ul><ul><ul><li>twitter.com/delloutlet | twitter.com/TheNegotiator | twitter.com/Buy_com </li></ul></ul><ul><ul><li>twitter.com/woot | twitter.com/cheaptweet </li></ul></ul><ul><ul><li>http://www.facebook.com/pages/Nutella/11340144318?ref=pdb </li></ul></ul>
  10. 10. Success Metrics <ul><li>Fans and Followers </li></ul><ul><li>Traffic - Visits from passports </li></ul><ul><li>Activity - Q&A, revenue clicks and signups </li></ul><ul><li>Dialog or insights </li></ul><ul><li>Revenue and other company financial goals </li></ul>
  11. 11. Tools - Other <ul><li>twitterholic.com | Wefollow.com </li></ul><ul><li>tweetdeck.com | Hootsuite.com | Cotweet.com </li></ul><ul><li>FBMl - Static | Promotions </li></ul><ul><li>Radian6 - Other analytics and monitoring tools </li></ul><ul><li>Short URL - Bit.ly </li></ul>
  12. 12. Where do we start?

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