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S M O  Deck

S M O Deck






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    S M O  Deck S M O Deck Presentation Transcript

    • Social Media and Announce Media
      • How to succeed with social media (Focused on FreshDeals)
    • Overview
      • Goals and objectives
      • Social Media Strategy
        • Twitter, Facebook, other
      • Tactics and Ideas
      • Success Metrics
    • Why Social Media
      • 3 of the top 5 Alexa traffic sites are Social Media site (Facebook, YouTube & MySpace)
      • Traffic cost is minimal
      • The reach and connection is more direct than any other form of interactive marketing
      • The “Cluetrain” Manifesto
    • Goal
      • How useful is this traffic?
      • Can social media traffic convert?
      • What limitations should we consider?
      • How do we get started?
      IT’S SIMPLE WE WANT more traffic
    • Objectives Outline your Social Media objective (5 Ws and one H)
      • Who is our demographic
      • What verticals are best to reach our audience
      • When will we see response
      • Where will we access information
      • Why will this information be influential
      • How do we start the conversation
    • Tactics Many Tactics - Few Needed
      • Listening
        • Search for conversations (search.twitter.com)
        • Comment and participate in the conversation
        • Track and measure all traffic (CrazyEgg, Clicky, Radian6, internal)
      • Home Base (Website)
        • How do we integrate social media on the site
        • Icons, Badges, Feeds (Twitter), Social Media Page
      • Passports (Social Media Assets)
        • Twitter.com/site, Facebook Vanity URL
        • Other accounts Flickr, You Tube Channel, Digg.com Linkedin profile and many others
      • Outposts (Tools to reach the community)
        • Feeds, RSS, auto submit features
        • Applications, podcasts, and videos/images
        • Listings: Email signature, cross-promote on profiles, post to forums or listing sites (wefollow.com)
    • Tactics Start the conversion
      • Content
        • Create new content regularly
        • Generate content with the intent of starting a conversion (Make others use your content)
        • Use visuals, videos and brevity
      • Conversation
        • Creating value statements in every comment
        • Disclose anything that is questionable, never be too defensive and be humble
        • Ask questions, create lists and reach new contacts! Defer to experts and learn from each conversation
      • Community
        • Making it about others not yourself (Look at the top businesses http://twitterholic.com/top100/followers )
        • Be human! - People need to trust that the resource is not automated (twitter.com/delloutlet)
        • Know the competition and learn! Learn who visits, why they visit and how they interact
    • Tactics Promotion - Wow that’s slick
      • Face to Face is always the best
        • Business cards - Add handles and urls
        • Be confident! Trust that your social resource is best (Trust Factor)
        • Ask questions | Be brief | Promote others more than yourself
      • Outbound linking is helpful
      • Ads can be useful with a hook
      • Attract guest bloggers and experts
      • Contests and giveaways work!
      • Self promotion is not a practical strategy
    • Ideas Freshdeals
      • Create a deal only account
      • Encourage users to rank products
      • invite guest “deal” experts (mom blogger or tech writer)
      • Tweet deals from a “news” prospective
      • Be the authority with exclusivity and first to market information
      • Free deals can be a resource
      • Look at the deal marketplace
        • twitter.com/delloutlet | twitter.com/TheNegotiator | twitter.com/Buy_com
        • twitter.com/woot | twitter.com/cheaptweet
        • http://www.facebook.com/pages/Nutella/11340144318?ref=pdb
    • Success Metrics
      • Fans and Followers
      • Traffic - Visits from passports
      • Activity - Q&A, revenue clicks and signups
      • Dialog or insights
      • Revenue and other company financial goals
    • Tools - Other
      • twitterholic.com | Wefollow.com
      • tweetdeck.com | Hootsuite.com | Cotweet.com
      • FBMl - Static | Promotions
      • Radian6 - Other analytics and monitoring tools
      • Short URL - Bit.ly
    • Where do we start?