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Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
Doing the Numbers: Getting the other 50% of the story
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Doing the Numbers: Getting the other 50% of the story

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Presentation given at the annual convention of the New Mexico Press Women, April 17, 2010, in Albuquerque, New Mexico, USA

Presentation given at the annual convention of the New Mexico Press Women, April 17, 2010, in Albuquerque, New Mexico, USA

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  • Of course, the response is based on the THEORITCAL belief that theory is not needed by journalists.
  • Datasphere = environment holding all conceptual data of interest to humans Datasphere = similar to biosphere, except resources not depleted or transformed, merely copied Journalist: one species in the Datasphere Environment changes: Species either evolve or die
  • Datasphere = environment holding all conceptual data of interest to humans Datasphere = similar to biosphere, except resources not depleted or transformed, merely copied Journalist: one species in the Datasphere Environment changes: Species either evolve or die
  • Journalism is no longer just telling stories Journalism’s future = Hub for transactions How can we help those with data needs – cultural, economic, educational, medical, governmental, etc. -- connect with those people, agencies, institutions who have the data resources being sought?
  • Journalism is no longer just telling stories Journalism’s future = Hub for transactions How can we help those with data needs – cultural, economic, educational, medical, governmental, etc. -- connect with those people, agencies, institutions who have the data resources being sought?
  • Great site of 2008 Presidential election maps: http://kottke.org/plus/2008-election-maps/
  • http://www.openoffice.org/product/calc.html
  • http://www.openoffice.org/product/calc.html
  • Don’t get bogged down too deeply in minutia of the data BUT make data available to any readers who do wish to do their own analysis Note RANKING of causes. Drugs are relatively minor Note relative rates of conviction. Are they more important than the # of tickets written? We don’t know until we do some more reporting. I.e. “Talk to the Chief of Police!”
  • Don’t get bogged down too deeply in minutia of the data BUT make data available to any readers who do wish to do their own analysis Note RANKING of causes. Drugs are relatively minor Note relative rates of conviction. Are they more important than the # of tickets written? We don’t know until we do some more reporting. I.e. “Talk to the Chief of Police!”
  • Transcript

    • 1. New Mexico Press Women – April 2010 -- Albuquerque Doing the Numbers: Getting the other 50% of the story Tom Johnson Institute for Analytic Journalism Santa Fe, New Mexico www.analyticjournalism.com t o m @ j t j o h n s o n . c o m
    • 2. Today?
      • Theory is your friend
      • Arithmetic is your friend
      • Examples of sophisticated analytic journalism
      • Two fundamental analytic tools
      • Using Excel to give stories context
    • 3.
      • “ Theory?” said the journalist.
      • “ I don’ need no stinkin’ theory: I’m a WRITER !”
    • 4.
      • There is nothing more practical than good theory
      Nothing more practical
    • 5. Ecosphere as theory
      • The ecosphere is a theoretical concept, place, process
    • 6. Species in biosphere Metabolism Latent Energy In Energy Out
      • Species in Biosphere:
    • 7. Datasphere
      • That theoretical place where all data -- in all its forms -- exists
    • 8.
      • Journalists, et al., in Datasphere
      Changing Datasphere: Metabolism Latent Energy In Energy Out
      • Species in Biosphere:
    • 9. Changing Datasphere
      • Shift from I-o-P to 1s and 0s
      • RRAW-P process model: R esearch  R eporting  A nalysis  W riting  P rint/Publish/Produce
      • Journalism is no longer breaking news; no longer just telling stories
    • 10. Changing Datasphere
      • Journalism’s future = Hub for transactions
      • Journalists’ future = bringing added value
      • Analysis and explanation of data (while telling the stories)
      • Requires new skills
    • 11. Major factors in changing datasphere
      • Vast quantities of digital data in various formats
      • Relative ease to get that data
      • New tools to find, retrieve, analyze and present that data, especially quantitative data
    • 12. New demands for journalists
      • High-level skills: search, retrieval, revisiting of data and data sites
      • Reasonable skills in quantitative analysis
        • Basic statistics
        • Basic visual statistics
    • 13. No more math-phobes
      • No, it is NOT “all about story.”
      • Little – if any -- room today for the mathematically phobic
    • 14. The quant. half of the story
      • ANY topic can have a quantitative angle
      • “Calculus for journalists”
        • Change in amount
        • Change in rate
    • 15. The quant. half of the story
      • Estimate
      • Gather the data
      • Clean the data (Plug for Ver 1.0)
      • Count
        • Sort, note range (median, mean, mode)
      • Measure
        • Proportion
        • Change
    • 16. Examples of heavy-weight Analytic Journalism…
    • 17. USAToday - Analytic Journalism Examples NB: Great site of 2008 Presidential election maps: http:// kottke .org/plus/2008-election-maps/
    • 18. Orange County, California Bus Study - Analytic Journalism Examples Orange County, California Bus Study
    • 19. Weather-Hurricane Andrew - Analytic Journalism Examples Weather - Hurricane Andrew
    • 20. Fundamental Tools
      • GIS (Geographical Information Systems)
      • Data base applications
      • Spreadsheet application
        • Excel
        • OpenOffice Calc, et al. (free)
    • 21. Light-weight examples (to produce daily stories)
    • 22. Fundamental Tool
      • Spreadsheets can
        • Help understand phenomena, often in context
        • Uncover new stories and angles on old stories
        • Help sell stories to your editor
        • Help tell stories to your readers
      • Easy sorting of data
      • Basic to high-end statistics
      • Visual graphics tools
    • 23. Einstein card
      • Calculating Percentages
      • Calculating Proportion
      • Calculating Rates
      • Calculating Ratios
      • Calculating Inflation
    • 24. Freeport Traffic Horizontal #1
    • 25. Freeport Traffic Horizontal #1a
      • Step 1a : “ Clean ” your data
        • Step 1b : “ Interrogate ” the data/database
      • Step 2: Source ; Where did the data come from?
      • Step 3: What are the definitions ? Have they remained constant ?
      • Step 4: ESTIMATE the hard-data difference as real numbers and percent
      • Step 5: Calculate the differences.
    • 26. Freeport Traffic Horiz #2
    • 27. Freeport Traffic Horiz #3-Act. Diff
    • 28. Freeport Traffic Horiz #4a - % of change #1 - Estimate! #2 - Look to the Einstein Card!
    • 29. Freeport Traffic Horiz #4b - % of change
    • 30. Vertical Analysis- Proportion
    • 31. Vertical Analysis- Proportion
    • 32. Last slide – Writing tips
      • Pay attention to the difference between million and billion
      • Write like time flows – from left to right; from past to present
      • Three levels of using numbers
      • In a story with stats, do not use the word “significant” casually
      • Don’t confuse “correlation” with “causality
    • 33. Prepare for tomorrow
      • Join www.ire.org
      • Subscribe to the IRE and NICAR listservs http://www.ire.org/membership/listserv.html
      • Think about “dashboards” (free tutorial) http://www. excelcharts .com/ blog /products/demographic-dashboard/
      • GIS (more free tutorials) http:// herzoggis . notlong .com http://www. esri .com/industries/media/business/journalism.html
      • ESRI data to IRE members at no cost. http://ow.ly/1nPf6
    • 34. Yes, we make house calls
      • Training in your newsroom
        • Web 2.0 collaboration tools
        • Intro to free/low-cost GIS
        • Using spreadsheets for context
        • Using “dashboard charts” for status and context updates
      • Free for NM publications (if travel expenses covered)
    • 35. New Mexico Press Women – April 2010 -- Albuquerque Doing the Numbers: Getting the other 50% of the story Tom Johnson Institute for Analytic Journalism Santa Fe, New Mexico www.analyticjournalism.com t o m @ j t j o h n s o n . c o m

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