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Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
Be your own publisher seminar 2010-session A
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Be your own publisher seminar 2010-session A

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  • SOURCE: Dec 24, 2009 - HOW BOOK PUBLISHING IS CHANGING. STEVEN PIERSANTI. http://bmibook.org/html/PDFs/09Presentations/Piersanti_Presentation.ppt
  • Source: http://www.idpf.org/doc_library/industrystats.htm Industry Statistics The International Digital Publishing Forum collects quarterly US trade retail eBook sales in conjunction with the Association of American Publishers (AAP).  For details on the AAP's statistics program, please refer to the AAP website .  The IDPF has aggregated quarterly statistics from the AAP's program and earlier IDPF statistics program represented in the graph below. Please also see important notes below on the data. The IDPF has collected additional eBook statistics from various sources below.  The IDPF was not involved in collecting these statistics, however, and only includes them as a convenience.
  • Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  • Sources: Fenton, Howard. “Self-Publish or Perish? The Implications of Digital Book Production” Volume 7, Number 5 • The Seybold Report . http://www.seyboldreport.com/samples/TSR_Sample_BookPub.pdf The number of traditional publishers and the books they produce are in decline, while the number of self-publishing companies and books produced with the technology is on the rise. The strategies and technologies that are changing book production and distribution could also alter other forms of printing and publishing.
  • Planning for consistency sake
  • A colophon, in publishing can refer to: A brief description, usually located at the end of a book, describing production notes relevant to the edition A printer's mark or logotype
  • A colophon, in publishing can refer to: A brief description, usually located at the end of a book, describing production notes relevant to the edition A printer's mark or logotype
  • Consider points in previous slide. Possibly each of the “inside matter” needs a folder?
  • http://www.homeandlearn.co.uk/bc/bcs1p7.html for Windows To change the name of a folder, select the folder, then click its text box and type a new name. On the Mac, you can select the folder and press Enter to select the text box. In Windows, you can right-click on the folder and select Rename from the menu that appears. To create a folder on the desktop using Windows, right-click on the desktop and choose New from the menu that appears, then choose Folder from the submenu.
  • NB: You can close or expand these at various levels
  • Transcript

    • 1. Welcome. To connect to WiFi … .
      • http:// i n d i e p u b w e s t . c o m
      • Network password:
      • 0 1 0 1 0 1 0 1 0 1
    • 2. Day One “ Be Your Own Publisher” Self-publishing in the Digital Age Tom Johnson Institute for Analytic Journalism Indie Publishing West Santa Fe, New Mexico t o m @ j t j o h n s o n . c o m
    • 3. What we ’ re aiming for today
      • Pros and cons of digital self-publishing (DSP)
      • What you need to know to self-publish
        • Planning your project
        • What publisher needs from you
        • Computing programs & file types
        • Working with specialized contractors
    • 4. What we ’ re aiming for today
      • Give you understanding of size and tasks; so you can determine …
        • What you can do now
        • What you want to learn to do and tools for learning
        • What makes sense to pay others to do
      • Major online Print-on-Demand (P-o-D) houses
      • Will your title be a bestseller?
    • 5. Here ’ s why we are doing this
      • On Demand Books www.ondemandbooks.com ” What Gutenberg ’ s press did for Europe in the 15th century, digitization and the Espresso Book Machine ® will do for the world tomorrow. ” NEWSFLASH: On Demand Books and Google Sign Agreement
    • 6. Awful Truths About Book Publishing
      • Number of new books being publishing in the U.S. has exploded . 560,626 in 2008 (more than doubled in 5 years)
      • Book industry sales are declining , despite the explosion of new books. -13.5% decline from 2003 to 2008 adjusted for inflation
      • Average book sales are shockingly small, and falling fast. Average U.S. book now sells fewer than 250 copies/year and 3,000 copies/lifetime.
    • 7. Awful Truths About Book Publishing
      • Most books today are selling only to the authors ’ and publishers ’ communities.
      • Most book marketing today is done by authors, not by publishers.
      • The digital revolution is expanding the number of products and sales channels but not increasing book sales.
    • 8. Move to E-books
    • 9. Basic threads of P-o-D
      • MSS preparation
      • Organization of files
      • Using word processor to format MSS
      • Downloading/using templates
      • Registration and creating ISBN
      • Creating covers
      • Working with images in WP app
      • Saving/uploading as PDF
      • Online publisher
      • P-o-D sites
      • Creating your account
      • Tutorials
      • Using online tools for covers
      • Marketing
        • Your P-o-D website
        • Amazon, et al.
        • Your homepage
        • Social network marketing
    • 10. Pros of digital self-publishing
      • Low initial $$$ investment (but takes time to write and format and, possibly, learn the system)
      • You have TOTAL control over editing and design
      • YOU control print run and PRICE!
      • YOU set the royalty
    • 11. Pros of digital self-publishing
      • You can make corrections at any time
      • Get listed on Amazon.com, Ingram (wholesaler), Borders.com, Barnes & Noble.com and in European databases
      • Create next edition with minimal effort
      • A successful P-o-D book can get picked up by traditional publisher. (If so, what ’ s your negotiating position?)
    • 12. Cons of digital self-publishing
      • Editors and copy editors are always necessary
        • You will have to hire them, although P-o-D house can usually help you find someone
      • Designers are always helpful; perhaps necessary depending on your experience
      • YOU will be responsible for all PR, marketing and promotion. Again, P-o-D publisher can suggest contractors
    • 13. What the P-o-D company provides
      • If desired, everything needed to “ manufacture ” a book
      • NB: There are 8-10 aspects in the process. You choose all or some to do yourself.
    • 14. Navigating the publishing world Your Book Project Planning Content Creation Promotion/ Marketing Manufacture Design/ Format Pricing Distribution Accounting
    • 15. Navigating the publishing world Your Book Content Creation Project Planning Design/ Format Pricing Manufacture Promotion/ Marketing Distribution Accounting Editing/ Copy editing
    • 16. Creation, Design & Format Aspects
      • Write the book
      • Editing
        • Copy editing (MSS and page proofs)
      • Indexing
      • Applying for ISBN
      • Cover design
        • Art, back cover art, text, photos?
      • Interior content design
        • Margins, font, leading, header/footer
      • Importing and formatting pages
      • With P-o-D, you choose which to do
    • 17. What the P-o-D company provides
      • If desired, everything needed to “ manufacture ” a book
      • P-o-D can connect you to vendors for each aspect needed EXCEPT
        • Project planning
        • Content creating
    • 18. What the PoD Company Needs
      • Your cover
      • Your MSS
        • Text & graphics as formatted, camera-ready pages
          • File types- .doc/.rtf/ .pdf
        • ISBN number
      • So …… how to get to this point in the process????
    • 19. Project Planning
      • What is your publishing objective?
        • Simply see your work in print?
        • Instructional or sales materials?
          • Audience size? How distribute?
          • Need updates how often?
          • Budget (total and per unit)?
          • How many on creative team? Their skill sets?
        • Preservation of ideas or experiences?
          • If so, for whom?
        • Revenue? Break-even or profits?
    • 20. Project planning
      • Project note taking/keeping tools
        • Evernote or Eluma (both browser tools) or OneNote 2007 (Windows) or MacJournal
        • Use a wiki: http://en.wikipedia.org/wiki/Comparison_of_wiki_software Be sure to scroll down to “ Target audience ” )
    • 21. Project Architecture
      • Planning for consistency sake
        • Filing physical documents
        • Filing digital files
        • GOAL: Consistency & Redundancy
          • Create your own stylebook
          • Back everything up multiple times in multiple places (desktop and online)
    • 22. Structure of work
      • Consider writing in sections that, when combined, will result in chapters
        • Results in smaller file sizes; easier to load, edit.
        • Use consistent file names, but potential for move to other chapters
        • If moved, pay close attention to renaming and deleting former version
    • 23. Bibliographic Tools
      • Article: “ Finding the right bibliographic/reference tool ” www.fauskes.net/nb/bibtools
      • EasyBib – Automatic Bibliography & Citation Maker www.easybib.com
      • NoodleTools – www.noodletools.com
      • Zotero – www.zotero.org
      • Search at www.tucows.com
    • 24. Book and its pieces
      • Cover
      • Front
      • Spine
      • Back
      • Art
      • Text
      • All 3 have:
      • Color(s)
      • Art source & type
        • ISBN & barcode
        • Colophon ?
      • Text
    • 25. Book and its pieces
      • Inside Matter
      • Title page
      • Copyright page
      • Dedication
      • Table of contents
      • List of figures, tables, illustrations
      • Header / footer
      • Forward
      • Preface,
      • Introduction
      • Chapters
        • Sections or Sub-heds
      • Text
      • Art
    • 26. Main Components of Your Book
      • Backmatter
        • Appendix
        • Index?
        • Glossary
        • Notes -Footnotes or end notes?
        • Bibliography
        • Colophon: notes on how you produced this work in terms of font, paper, etc.
    • 27. Digital Files
      • File types
        • .doc or .rtf
          • In Word go to Tools  Options  Save  ” Save Word files as: ” and select “ Rich Text Format (*.rtf)
      • File storage and naming
        • Folder(s) for individual projects
        • Sub-folder(s) for: Cover & inside matter
          • notes, text, designed pages, images
    • 28. Folder and Files
    • 29. File Naming Tips
      • Things to avoid when naming files or folders:
      • Spaces – use underscore or hyphen
      • Periods (dots) that do not immediately precede a file extension
      • Any character that is not a letter, a number, a hyphen or an underscore
    • 30. File Naming Tips
      • Never use spaces in file and directory names! But underscore or hyphens OK
      • Use prefix for files that are associated to each other.
        • chpt001-sec001
        • chpt001-image004
        • chpt004-table003
        • NB: lowercase used bcs of different sorting results.
      Source: http://www.netmechanic.com/news/vol6/html_no6.htm
    • 31. File Naming Tips
      • When you using dates, use yyyymmdd format
      • Keep names short and descriptive
    • 32. File Naming Tips
      • Avoid special symbols
        • Don't use   &     #   or other odd symbols in your file or directory names.
      • Artwork: when editing images, save all in similar file format, .jpg or ???
      Source: http://www.netmechanic.com/news/vol6/html_no6.htm
    • 33. File Management Tips
      • Create file style checklist/guide
      • File as you go (referring to your style checklist)
      • Cull your files regularly
      • Back up your files regularly and automatically
        • USB hard drives
        • Secure, off-site location(s)
        • Backup software Google: +online +backup +software [+your OS]
    • 34. Organizing your “ project space ”
      • Open “ Windows Explorer ” or “ Finder ”
      • Find “ volume ” or “ drive ” called “ INDIEPUB ”
      • Create a folder on flashdrive called “ self-publish_workshop ”
      • In that folder, create two sub-folders “ virgin_templates ” & “ camera_ready ”
      • In “ self-publish_workshop ” create sub-folder “ chpt001 ”
      • In “ chpt001 ” create sub-folders “ chpt001_text ” and “ chpt001_art ”
    • 35. Hard Drive tree should look like this
    • 36. Take a Break Be back at 11:01

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