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Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
Listing Presentation
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Listing Presentation

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  • Transcript

    • 1. ©2007 Coldwell Banker Real Estate Corporation. All Rights Reserved. Coldwell Banker ® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated Except Offices Owned And Operated By NRT Incorporated. Coldwell Banker® Seller Services Proposal
    • 2. Your Perfect Partner Coldwell Banker Resources After-Sale Services The Sales Process Home Enhancement The Best Price Attainable Meeting Your Needs Marketing Activities
    • 3. Meeting Your Needs Meeting Your Needs
    • 4. What Is Important To You?
      • Five most important seller priorities:
        • The best price
        • The shortest time on the market
        • Convenience
        • Good communication
        • Diligent effort by us
            • Let’s rank your priorities together…
      Meeting Your Needs
    • 5. What it takes to sell your home
        • Broker’s qualifications
        • Security of your property
      Meeting Your Needs
        • Home enhancement recommendations
        • Pricing
        • Marketing and advertising
        • Promotion on the Internet
        • Open houses
        • Avoiding inconvenience
        • Staying informed on market
        • Time on market
        • Buyer’s financial qualifications
        • Financing options
        • Negotiation strategy
        • Closing costs and net proceeds
        • Handling the details
        • Post-sale follow up
    • 6. We’ve got it all together for you! Meeting Your Needs
      • Pricing
      • Marketing and advertising
      • Promotion on the Internet
      • Open houses
      • Handling the details
      • Negotiation strategy
      • Avoiding inconvenience
      • Staying informed
      • Time on market
      • Broker’s qualifications
      • Home enhancement recommendations
      • Security of your property
      • Buyer’s financial qualifications
      • Financing options
      • Closing costs and net proceeds
      • Post-sale follow up
    • 7. How Coldwell Banker ® Meets The Needs Of Sellers
      • Listening to our customers
      • Guaranteed service standards
      • Customized marketing plan
      While others may talk about customer service, we ask, listen, and take action. Meeting Your Needs
    • 8. Put Our Experience and Knowledge to Work for You
      • WELCOME TO GREENWOOD SC LAKELANDS, ABBEVILLE , LAKE GREENWOOD, WARE SHOALS, CLINTON, LAURENS, CALHOUN FALLS, MCCORMICK, SAVANNAH LAKES, CHAPPELS. COLDWELL BANKER REALTORS are nationally recognized as top performers, Professionally Trained, Knowledgeable, and dedicated to bringing you quality service!!
      • Each member of our organization shares a commitment to service aimed at building long-lasting relationships with our customers, clients and the community at large. We will never outgrow our commitment to go the extra mile to provide you with real estate services of unparalleled quality.
      Joan Timmerman Broker In Charge Coldwell Banker Timmerman and Nicholson Realty is a proven leader in our area.
    • 9. What Sellers Want Most From Real Estate Professionals Source: The 2005 National Association of Realtors ® Profile of Home Buyers and Sellers Meeting Your Needs Real estate agents can best serve their clients when they fully understand what their clients expect from them.
    • 10. What Buyers Want Most From Real Estate Professionals Source: The 2005 National Association of Realtors ® Profile of Home Buyers and Sellers Meeting Your Needs Real estate agents best serve their clients when they know what home buyers expect from them.
    • 11. Marketing Activities Marketing Activities
    • 12. Marketing Action Plan
      • Promotional strategy
      • Property Preview
      • Price and terms offered
      • Negotiating and managing the sale
      We carry out our promises with a plan uniquely designed for each property. Marketing Activities
    • 13. Where Buyer First Learned About Home Purchased Source: The 2005 National Association of Realtors ® Profile of Home Buyers and Sellers. Marketing Activities
    • 14. Immediate Actions Over the next few days, we will take the following initial steps to find a buyer for your property: Marketing Activities
      • Install lock box
      • Install Coldwell Banker ® FOR SALE sign
      • Place information on coldwellbanker.com
      • Place information on Realtor.com
      • Place information on GreenwoodSCHomes.com
      • Place Lake Property on LakeHouse.com
      • Place in RealestateShowcase.com
      • Submit info to Multiple Listing Service (MLS)
      • Promote at Coldwell Banker office meeting
      • Hold Coldwell Banker office preview
      • Prepare property information flyers
      • JUST LISTED marketing to target areas
      • Promote through local Association of REALTORS ®
    • 15. Property Promotion
      • coldwellbanker.com
        • Our award-winning national website, where buyers can learn about your home with the Coldwell Banker ® Personal Retriever.
      • Multiple Listing Service  
      • Buyer’s Guide and Major Search Engines
      We will promote your property in the most effective ways to get you the best price in the shortest possible time. Marketing Activities
    • 16. Coldwell Banker Global Referral Network
      • CGRN helps buyers throughout the world
        • By linking Coldwell Banker ® offices via the Internet.
      • Instant information about out-of-town buyers
      • Information on the Internet
      • Home price comparison
      The Coldwell Banker Global Referral Network generates buyer contacts from around the globe. Marketing Activities
    • 17.
      • Cartus Services
        • Cartus provides services to 1,250 global clients and manages and administers the relocation process from start to finish.
      • Potential buyers worldwide
        • Moved employees into and out of over 160 countries around the world.
      The leader in the relocation services field for more than 50 years. Marketing Activities
    • 18. Advertising
      • Home Buyers know Coldwell Banker ®
        • Our national advertising on network and cable television predisposes home buyers to consider Coldwell Banker listed properties.
      • Greater name recognition
        • Our leading national public relations programs create recognition for local Coldwell Banker listings among Home Buyers throughout North America.
      Our advertising program is designed to generate buyer prospects for your property. Marketing Activities
    • 19. Advertising
      • Local advertising
        • We will provide you with tools to create great local and regional advertising and public relations programs.
      • Coldwell Banker yard sign
        • Our nationally recognized Coldwell Banker yard sign is a highly effective advertising tool that promotes your property 24 hours a day, 7 days a week. Calls generated from our yard sign come from prospective buyers who are already interested in your neighborhood, have seen your property and are eager for more information!
      Our advertising program is designed to generate buyer prospects for your property. Marketing Activities
    • 20. coldwellbanker.com
      • The Internet is used by 80% of home buyers to find information about specific properties or to find information about a community.*
      The award-winning coldwellbanker.com website promotes your property across the Internet! *Source: The 2006 National Association of Realtors ® Profile of Home Buyers and Sellers Marketing Activities
    • 21. coldwellbanker.com
      • Rich Information
        • Larger photos, slide shows, virtual tours, videos, and detailed data help your home stand out to buyers.
      • Mapping
        • Using the newest mapping technology, buyers have three options of viewing your home in relation to roads and major thoroughfares. In addition, a variety of neighborhood amenities such as schools, recreational areas, hospitals, shopping, and more, are easily located and mapped.
      • AgentSpace
        • Your home on the Internet will get even greater exposure with coldwellbanker.com’s powerful new blogging feature which allows your Sales Associate the opportunity to show his/her expertise in your local housing market and neighborhood. Using photos, video and information through a blog format, your Sales Associate will capture the interest and business of local buyers.
      The award-winning website - coldwellbanker.com Marketing Activities
    • 22. coldwellbanker.com The award-winning website - coldwellbanker.com Marketing Activities
      • Saved Searches
        • Buyers can save a library of properties they like and return to those listings for quick future reference. This is similar to saving items to an online “shopping cart.”
      • Personal Retriever® Service
        • This feature allows interested buyers to have information about your home e-mailed directly to them.
      • Personal Retriever Widget®
        • Like the Personal Retriever, the Widget brings your home information right to a buyer’s desktop.
    • 23. Make Your House Stand Out In The Marketplace Marketing Activities As a special offer, when you list your house with us you will receive via email a copy of these very insightful reports. Free E-book: 450 ideas to HELP YOUR HOME SELL FASTER !
    • 24. Seller Disclosure
      • Appealing to buyers
        • Complete disclosure attracts buyers by building confidence and peace of mind.
      •  
      • A stronger selling price
        • A Seller’s Disclosure Statement makes it clear that the price of your property reflects its disclosed condition.
      • Reduce misunderstandings
        • Helps reduce misunderstandings that can lead to delayed closing, renegotiation, and even litigation.
      •  
      Full written disclosure of the property’s condition can be essential to a successful sales transaction. Marketing Activities
    • 25. Home Warranty
      • A popular feature for buyers
        • A home warranty builds buyer confidence by providing repair-or-replace coverage*
      • Protects your budget
        • Helps protect you from unexpected repair bills. Optional coverage for your property while it is on the market can give you additional peace of mind.
      •   Additional marketing impact
        • Special marketing materials will promote your property to potential buyers and help it stand out amongst the competition.
      Offering a home warranty will enhance the marketability of your property. Marketing Activities *See specific plan application for details.
    • 26. Personal Touch & Timely Response
      • Results
        • We will report the results of events such as open houses and property showings.
      •  
      • Trends
        • We will discuss current trends in buyer activity, interest rates and competitive prices.
      • Suggestions
        • We will share suggestions from other real estate professionals who have previewed or shown your property.
      •  
      • Progress
        • We will provide a weekly progress report on the promotion and sale of your property.
      You will hear from me regularly on the progress of our marketing activities. The Sale Process
    • 27. Information Sources Used By Buyers In Home Search Source: The 2005 National Association of Realtors ® Profile of Home Buyers and Sellers. Real estate agents are the primary resource used by buyers in a home search. Marketing Activities
    • 28. Home Enhancement Home Enhancement
    • 29. Home Enhancement
      • Focus on how buyers see your property
      • Leverage ideas from our exclusive Home Enhancement Guide and Video
      • Identify enhancements that can pay for themselves in stronger offers from buyers.
      We will develop a custom tailored home enhancement plan that can make a difference in how quickly your home sells and the price you can obtain. Home Enhancement
    • 30. Home Enhancement Checklist
      • Exterior
        • Keep grass mowed, shrubs trimmed
        • Pick up lawn tools, toys, sweep front walkway
        • Clean up after pets
      •  
      • Interior
        • Pick up toys and shoes; make beds, put clothes away
        • Prepare tables with flowers and place settings; set out a game or “coffee table” book
        • Turn off the television; play soft background music
        • Tidy up bathrooms; set out show towels
        • Open drapes and shades, turn on lights, make house look bright and cheerful
        • Do a quick dusting and give the carpets a once-over with the vacuum; straighten rugs; empty wastebaskets
        • Keep pets out of the way; make sure all pet areas are clean and free of odor
        •  
      • Special tips for showings
        • Secure jewelry, cash, medications and other valuables
        • Leave while your house is being shown
        • If people who are not accompanied by an agent ask to see your property, please refer them to us; we will pre-screen them
      We will develop a plan to enhance your property’s ability to attract buyers Home Enhancement
    • 31. Coldwell Banker ® Home Protection Plan You can sell your house faster and for a higher price with the Coldwell Banker ® Home Protection Plan. *See specific plan application for details. Home Enhancement
      • A popular feature for buyers
        • A home warranty builds buyer confidence by providing repair-or-replace coverage for major home operating systems and appliances for one full year after the closing.*
      • Protects your budget
        • A home warranty can help protect you from unexpected repair bills and give you peace of mind.
      •   Additional marketing impact
        • Home warranties give the seller a better chance of selling, in a shorter amount of time, and for more money.
    • 32. The Best Price Attainable Best Price Attainable
    • 33. What Is The Best Price Obtainable For Your Property?
      • A Competitive Market Analysis will give you a solid foundation for the realistic pricing of your property.
      •  
      The Best Price Attainable
    • 34. What Is The Best Price Obtainable For Your Property?
      • Buyers compare properties
        • Home Buyers engage in comparison shopping. They will not pay more for a property than they could pay for another, similar one.
      • Recently sold market data
        • Reveals what buyers have actually paid for similar properties. 
      • Currently for sale
        • Shows properties competing for buyers’ attention right now.
      •  
      • Did not sell
        • Demonstrates what buyers have not been willing to pay under current market conditions.
      The Best Price Attainable We will assist you in determining the most effective list price for your property
    • 35. What Affects The Market Value Of Your Property? In understanding the market value of your property, we must deal with some factors that we have no control over. The Best Price Attainable
      • The Competition
        • The number of similar properties for sale
        • Their prices, financing terms, location and physical condition
      • Physical qualities of your property
        • Location
        • Age
        • Size of house and lot
        • Floor plan and architectural style
      •  
      • Market Conditions
        • Interest rates and availability of financing
        • Buyer demand
        • Prices of recently sold properties
        • State of the economy
        • Seasonal demand
    • 36. What Affects The Market Value Of Your Property?
      •  
      • Original price
        • What you originally paid for your house
        • Needed proceeds
        • The cash proceeds you want or need from the sale
      •  
      • Opinions
        • What people say your property is worth
      Some factors have no effect on the current value of your property: The Best Price Attainable
    • 37.
      • Market Value
        • Your house has many values:
        • to the tax assessor,
        • to the lender and insurance company
        • to you.
        • It also has what’s called “market value” to prospective buyers.
        • The best price can only be determined by testing the market and challenging the competition. The market dictates the value based on current conditions, number of home buyers, etc.
      • Competitive Market Analysis
        • Buyers do “comparison shopping” and the Competitive Market Analysis focuses on properties on the market competing for buyer attention.  
      An Important Message About The Value Of Your House The price of your house must attract enough attention among buyers and brokers to generate showings and offers. The Best Price Attainable
    • 38. Pricing Your Property The higher a property is priced above realistic market value, the more time it will take to sell and the less interest it will attract. The Best Price Attainable
    • 39. Pricing Your Property
        • If a property fails to appraise at fair market value, it will either force the buyer to make up the difference in cash or cause the sale to fall through.
      The Best Price Attainable ●
        • If your property is priced right, more buyers will be interested when it first hits the market.
        • Since mortgages are based on fair market value, not the sale price, more buyers will be able to consider your property when it is priced competitively.
    • 40. Market Analysis Summary And Recommendation
      • Anticipated selling price: ______________________________________________________
      • Recommended selling price: ___________________________________________________
      • Recommended financing terms:
      • _________________________________________________________________
      • _________________________________________________________________
      • _________________________________________________________________
      • _________________________________________________________________
      • Other recommendations: _________________________________________________________________
      • _________________________________________________________________
      • _________________________________________________________________
      • _________________________________________________________________
      The Best Price Attainable
    • 41. The Sale Process The Sales Process
    • 42. Qualifying Buyers
      • Pre-approved Buyers
        • A potential buyer for your house can receive a pre-approval decision from Coldwell Banker Mortgage for a loan amount necessary for the purchase of your property.
      • Financial information on other buyers
        • We will seek financial qualifying information on buyers represented by other brokers.
      The Sale Process The goal of Coldwell Banker ® Mortgage Services is to bring you more pre-approved buyers to ensure a successful transaction.
    • 43. Important Negotiation Strategy In order to maintain the strongest negotiating position, we recommend that you do not discuss the following information with any buyers or other real estate agents. The Sale Process
      • Reason/Urgency for selling
      • Willingness to consider an offer less than listing price
      • Financing terms you would accept
      • Personal property you might be willing to include
      • Timing and benefits from your company
      • Any other confidential information
    • 44. Closing The Sale When an offer is presented we will negotiate on your behalf to help you obtain the most favorable price and terms, and we will work on your behalf to successfully close the sale. The Sale Process
      • Understanding choices, meeting your needs
        • We will present all offers in an objective fashion, review and explain their terms and help you evaluate how it fits your goals.
      • Handling the details and keeping you informed
        • We will monitor the progress of the transaction and keep you informed throughout the entire transaction.
    • 45. After-Sale Service After-Sale Service
    • 46. Presenting Coldwell Banker Concierge ® We’ll sell your house and help you take care of the details that go along with it. After-Sale Service The Coldwell Banker Concierge program is a convenient, time-saving service that will help make your house selling experience smoother.
    • 47. Presenting Coldwell Banker Concierge ® It’s just one more way your local Coldwell Banker office is making house selling simpler. After-Sale Service
      • Service Providers
        • We will provide you with the names and phone numbers of service providers from our list in your neighborhood.
      • Ongoing Service
        • We also offer our assistance well after you’re in your new home.
    • 48. Your Local Coldwell Banker Resources Your Local Coldwell Banker Resources
    • 49. We Are Ready To Go To Work For You NOW !
      • Coldwell Banker tradition of service
        • Backed by the extensive resources and 100-year heritage of a premier real estate organization.
      • Our local Coldwell Banker office
        • Benefit from the marketing expertise of our team of dedicated professionals.
      •   
      • My personal commitment
        • I will devote my energy to meeting your needs, and keep you informed throughout the transaction.
      We are prepared to fulfill the promises in the Coldwell Banker ® Seller Service Guarantee. Your satisfaction is our top priority. Your Local Coldwell Banker Resources
    • 50. Coldwell Banker Superior Results Realty
      • Serving the Greater Greenwood SC, Abbeville, McCormick, Laurens, Newberry, Lake Greenwood, Lake Russell, Lake Secession and surrounding areas since 1999 with 25 highly trained proffesionals.
      Your Local Coldwell Banker Resources TOLL FREE Office Number: 1-800-733-8021 Office Number: 1-864-229-6922 Joan Timmerman, Broker In Charge 1-864-993-7137 Email: jtimmerman@coldwellbanker.com

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