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A growing but intensely competitive market The contest has changed from a device-by-device battle into a war of ecosystems. And Smartphones have become the pivotal piece in value growth.
1Build leadership in the smartphone market2Maintain volume and value leadership in mobile phones3Sustain our future as the leading Mobile Products Company To build a sustainable future as the world’s leading mobile products company, we must…
Winning ecosystem built jointly with Microsoft 1Build leadership in the smartphone market2Maintain volume and value leadership in mobile phones3Sustain our future as the leading Mobile Products Company This is good for consumers
Together with Microsoft, we can deliver more choice: stellar hardware, innovative software and unique services
This is good for operators
A credible, compelling, sustainable alternative to the two ecosystems currently at play in the market
Different, more compelling choices for consumers
This is good for developers
Microsoft’s tools make it easy for developers to build applications.
Our monetization services, Nokia store and operator billing make it easy for developers to make money.
Windows developers would gain exposure to broader mobility opportunities.
1Regain leadership in the smartphone market2Maintain volume and value leadership in mobile phones3Sustain our future as the leading Mobile Products Company Web for the next billion A renewed approach to go beyond affordable voice/sms to bringing access to the web and apps to new price points Continue renewal of S40 platform. Invest in assets that will bring a modern mobile experience to the traditional mobile phone consumer, particularly in BRIICA. Our goal is nothing short of delivering the best and most desirable low-cost devices that deliver the richest experiences and applications that our consumers will LOVE.
1Regain leadership in the smartphone market2Maintain volume and value leadership in mobile phones3Sustain our future as the leading Mobile Products Company Investment in future disruptions MeeGo becomes an open-source, mobile operating system project. MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year.
supported by our Local Commerce efforts. Our offering will be available in Nokia products and services, in our platform APIs - and we will continue to serve our automotive industry customers We will bring our offering to non-Nokia devices and operating platforms 12
Mobile and Data Evolution in 2011 “What really distinguishes the year ahead is that these disruptive technologies are finally being integrated with each other – cloud with mobile, mobile with social networking, social networking with ‘big data’ andreal-time analytics” – Frank Gens, IDC, December 2010
Disruptive Changes to Traditional Data Processing Increasing Data Volumes Increasing Data Complexity Increasing Data Analysis Complexity Changing Analysis Model Increased Acceptance of Open Source Software Increasing Availability of Cost-Effective Compute and Storage
DataOS Cloud A central place to Store, Analyze and Deliver data Big Data Analytics Web and Mobile Apps Access Scale Analytics Engine Binary Data Structured Storage Data Scale Virtualization Cloud Agile Provisioning Physical Hardware
A Virtuous Cycle Search Ad Targeting Recommendations Personalization Big Data Analytics Web and Mobile Apps Analytics Engine Binary Data Structured Storage Virtualization Physical Hardware
Data Enabling the Evolution Data OS Value Proposition Intelligence + Knowledge
Rent, Buy, Borrow, Build Nothing on the market to buy/rent LinkedIn, Facebook, Google,Yahoo!, Twitter in ‘their own’data business Researched open source and conferences Amazon and Google:Academic papers but no code Twitter: No open source code contributions Facebook, Yahoo! and LinkedIn: Contributed to open source Vendors answer was to buy more enterprise gear Oracle, Cisco and Microsofthad no cloud offerings Conclusion: Combine the best and stay current
Delivering Operational Scale via Open Source Massive Scalability Uncompromised Security Centralized data management Aggressive SLA 99.99% Availability Short latency Intel DataOS Cloud Robust Data Service Scaling Architecture Multi-Site Performance Geospatial overlays Nokia Data Model Access Control Simplified API Platform Hardening Security Productization Monitoring Probes Rolling Upgrades Automated Alerts Usage control Operationalization Open Source Projects
Structured Data Backend Step 1:We reduced latency with cache Step 2:We enabled fast search via indexing based on Lucene ServicesFront-end Web Server ServicesFront-end Web Server ServicesFront-end Web Server Step 3:We added a highly scalable, distributed key-value storage system based on Voldemort Memory Storage Cache Cache Cache Key-Value Storage … Node 1 Node 2 Node n Indexes
Our Mission: build a highly scalable and available storage platform Our Team What We Know Persistent key-value store High-performance cache Lucene-based text index GeoSpatial index High-speed search Petabyte scale Talented engineering team centered in Burlington, MA Test team focused on benchmarking and performance metrics based in Bangalore, India
“As 'Big Data' Grows, IT Job Roles are Changing” --- Lucas Mearian, ComputerWorld --- Structured Data Platform: Client engineers Index engineers Storage engineers Network engineers
Data is the New Asset EBaycollects20TBof user data a day. Facebookcollects15TBdaily, generates 10TBfrom daily analysis, scans 135TBdata daily, and has15PTof total data for generating insights. Googleprocesses over 20PTof data per day and stored 2PT daily; runs110Kmap-reduce (analysis) per day Nokia’s opportunity: over 5 billion mobile phones in use as of 2010 - all generating data
Data is Critical to Business Source: McKinsey Global Institute: Big Data: The next frontier for innovation, competition and productivity, 5/11
Product Validation ”What are the most annoying bugs we need to fix – in relation to his device feature and app usage?” ”Is the next Maps release compelling and competitive when going live?” ”What apps and features drive the stickiness of E7 along the product lifecycle?” Create Transparency Link to Maps SR6 dashboard here Link to Crash Log dashboard here Link to E7 dashboard here
Merchant Analytics Key value drivers for place owners or media publishers Simple breakdowns for detailed reports Map as the canvas for visualization Enable experimentation to discover needs, expose variability and improve performance
Supporting Product Positioning Nokia Consumer Segments Purchase Reason for China Segment populations to customize actions Connectors – 30% Personal relationships and being in constant contact is paramount Open to new ideas Mobile services usage low Essentials – 21% Strong need for simplicity; calls and text Low social engagement outside family Income low compared to other segments Actives – 27% Active, enthusiastic abt. mobile technology Actively using mobile applications Social individuals Independents – 22% Self-contained, confident individuals Likes to use the device in versatile way Source: Nokia Consumer Trackers & NoCS Mobile engagement 31
Analytical CRM Targeting Tools for LSU’s Support human decisions with automated algorithms To behavior-based targeted campaigns Target group selection tool available for LSU’s From untargeted email Campaigns This content will be displayed to those with OVImaps as lead service Engagement_article_thanks_maps Engagement_article_thanks Ovimaps as lead service, Ovimail as next best service Engagement_article_nbs1_maps_mail Engagement_article_nbs1 Sent to Advocate, believer and onboarding rf groups Engagement_article_ovisuite
Innovate Predictive Targeting These new boots across the street have great ratings and are now on sale with this e-voucher. I’m sure I have earned them! Ticket in at 7 pm (Check-in info) Personalized data Targeted advertising Recommendations Cambridge Bus Station (Public Transport Data) 33
Our Mission: Data at the Center of Nokia Our Team What We Know Distributed systems Big Data management Statistical analysis, insights, predictions Hadoop Petabyte scale Bangalore: Hadoop Platform Developers Helsinki: Data Scientists Burlington: Data Transformation & Management
“Data is widely available, what is scarce is the ability to extract wisdom.” --- Hal Varian, Chief Economist, Google --- DataOS Analytics: Java Developers Hadoop & MapReduce PHP & scripting Oracle DBA
Why Work @ Nokia? A chance to join a market leader and transform the business for the future.
We are the challenger – be a part of the cultural revolution