Targeting Your Market Online- Keyword Research

Webinar- Targeting Your Market (May 2011)

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)30 Second Introduction Jon Tucker, Senior Strategist at Compete Marketing Group – Based in San Diego, CA (US / Canada clients) – Focused and experienced team – Transparent and comprehensive projects Jon Tucker Senior Strategist @JonTuckerUSA

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Does a Website Gain Exposure on Google? Access and Understanding Authority Technical Structure Online Referrals Relevancy to Searches

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Google Understands Website Content Same way you read content – Scan info first – Titles – Headings – Bolding – Excerpts

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Google Understands Website Content

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Google Has Difficulty With Certain Content Limit use of: – Flash / animated content – Images without optimized text – Video without optimized text

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Gain Exposure in Your Market Identify Website Build Keywords Targeting Rankings

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Your Keywords 4-6 Topics Expansion RefinementBroad representation of Identify all possible ways of Narrow down to 75-150your prospect’s searches searching for information keywords across 4-6 topics

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Tactics and Tools 4-6 Topics Expansion Refinement Market understanding Multiple Keyword Tools Search Volume Competitor Campaigns Appropriate Wording Searcher Intent Compare Volume

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- 4-6 Topics 4-6 Topics Expansion Refinement Blankets Bedding Pillows Hospitality Hand Lotions Toiletries Soap & Shampoo

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)TAKEAWAY- Choose 3 Topics Related to Your Business Consider the following: – Categories of products that you sell – Pain-points in your market – Sections on competitor websites

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Expanding Your List 4-6 Topics Expansion Refinement www.tinyurl.com/KeywordsGoogle

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Expanding Your List

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Refinement- Refining 1000’s of Keywords Search Volume Searcher Intent Realistic Wording

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)TAKEAWAY- Identify Top 5 Keywords For Each Topic Use volume from Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle) Don’t use closely related synonyms (i.e. bed sheet sets and bedding sheet sets)

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Wrap Up and Questions NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events Tools – www.tinyurl.com/KeywordsGoogle Questions? – Twitter #seowebinar @JonTuckerUSA – Or GoToWebinar question tool

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Appendix

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Targeting- Structure Your Website Based On Topics Homepage Products About Contact Dresses Shirts

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Targeting- Keywords on Webpages

Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Tools- Identifying Keywords 4-6 Topics Expansion Refinement

Targeting Your Market Online- Keyword Research

by jteusa on May 11, 2011

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Targeting Your Market Online- Keyword Research — Presentation Transcript

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