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Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
Targeting Your Market Online- Keyword Research
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Targeting Your Market Online- Keyword Research

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Search engine optimization, also known as “SEO”, can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google’s first page can seem like an …

Search engine optimization, also known as “SEO”, can be a daunting topic for small businesses as well as Fortune 500 firms. At times, getting a website ranked on Google’s first page can seem like an impossible task even for experienced web-based businesses.

In the “Targeting Your Market Online” webinar, we’ll discuss the following:

-How to know the specific keywords your prospects are searching on Google
-Tools that enable you to download a competitor’s entire campaign
-How to ensure you are attracting profitable website visitors

See our next webinar live at www.competeonweb.com/events.

Published in: Business, Technology
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  • 1. Webinar- Targeting Your Market (May 2011)
  • 2. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)30 Second Introduction Jon Tucker, Senior Strategist at Compete Marketing Group – Based in San Diego, CA (US / Canada clients) – Focused and experienced team – Transparent and comprehensive projects Jon Tucker Senior Strategist @JonTuckerUSA
  • 3. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Does a Website Gain Exposure on Google? Access and Understanding Authority Technical Structure Online Referrals Relevancy to Searches
  • 4. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Google Understands Website Content Same way you read content – Scan info first – Titles – Headings – Bolding – Excerpts
  • 5. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)How Google Understands Website Content
  • 6. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Google Has Difficulty With Certain Content Limit use of: – Flash / animated content – Images without optimized text – Video without optimized text
  • 7. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Gain Exposure in Your Market Identify Website Build Keywords Targeting Rankings
  • 8. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Your Keywords 4-6 Topics Expansion RefinementBroad representation of Identify all possible ways of Narrow down to 75-150your prospect’s searches searching for information keywords across 4-6 topics
  • 9. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Tactics and Tools 4-6 Topics Expansion Refinement Market understanding Multiple Keyword Tools Search Volume Competitor Campaigns Appropriate Wording Searcher Intent Compare Volume
  • 10. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- 4-6 Topics 4-6 Topics Expansion Refinement Blankets Bedding Pillows Hospitality Hand Lotions Toiletries Soap & Shampoo
  • 11. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)TAKEAWAY- Choose 3 Topics Related to Your Business Consider the following: – Categories of products that you sell – Pain-points in your market – Sections on competitor websites
  • 12. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Expanding Your List 4-6 Topics Expansion Refinement www.tinyurl.com/KeywordsGoogle
  • 13. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Identifying Keywords- Expanding Your List
  • 14. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Refinement- Refining 1000’s of Keywords Search Volume Searcher Intent Realistic Wording
  • 15. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)TAKEAWAY- Identify Top 5 Keywords For Each Topic Use volume from Google’s Keyword Tool (www.tinyurl.com/KeywordsGoogle) Don’t use closely related synonyms (i.e. bed sheet sets and bedding sheet sets)
  • 16. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Wrap Up and Questions NEXT WEBINAR SCHEDULED: www.CompeteOnWeb.com/events Tools – www.tinyurl.com/KeywordsGoogle Questions? – Twitter #seowebinar @JonTuckerUSA – Or GoToWebinar question tool
  • 17. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Appendix
  • 18. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Targeting- Structure Your Website Based On Topics Homepage Products About Contact Dresses Shirts
  • 19. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Targeting- Keywords on Webpages
  • 20. Compete Marketing Group | Webinar- Targeting Your Market (May 2011)Tools- Identifying Keywords 4-6 Topics Expansion Refinement

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