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Start an Online Business- University Presentation
 

Start an Online Business- University Presentation

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Jon Tucker, Senior Strategist at Compete Marketing Group, shares lessons learned and tools to leverage to start an online business. This presentation was created for university students and presented ...

Jon Tucker, Senior Strategist at Compete Marketing Group, shares lessons learned and tools to leverage to start an online business. This presentation was created for university students and presented at student events.

More at www.CompeteOnWeb.com

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    Start an Online Business- University Presentation Start an Online Business- University Presentation Presentation Transcript

    • How to Build an Online Business| CompeteOnWeb.com
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 2Jon Tucker | Compete Marketing Group (CMG)  SDSU Alumni  Working in “web” since 2005  CMG is an agency that specializes in SEO / website traffic  Through CMG, we do client work and “in house ventures” Jon Tucker | Senior Strategist www.CompeteOnWeb.com
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 3 Build an Online Business Lessons learned, tools to use, and actionable takeaways…
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 4 Online Business Models to Consider Sell Things Online Sell Info / Content Web BusinessesGenerate & Sell Leads Do Client Work
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 5 Sell Things Online1. Find a Product to Sell – Create a product – Sell someone else’s – Compile multiple products2. Create Your Web Store – Showcase products – Process orders – *integrate with other stores3. Promote Your Web Store (see later slide)Selling things online, also known as “e-commerce”, is a popular online business model.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 6 Sell Things Online- ToolsSelling things online, also known as “e-commerce”, is a popular online business model.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 7 Sell Information and Content 1. What Info Will You Sell? – “How-to” tutorials – Exam preparation – Creation of deliverables (i.e. resume writing, etc.) 2. How Will You Deliver the Info? – Free content, w/ advertisements – Downloadable file (PDFs, etc.) – Members-only website 3. Promote Your Info (see later slide)Information has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 8 Sell Information- ToolsInformation has value and can be sold in the form of a blog, private membership website, online seminars and consulting, e-books, email newsletter, etc.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 9 Generate and Sell Leads 1. Decide on Target Niche(s), based on – Your expertise – Size of the opportunity – Relationship with lead buyer 2. Create a Site / Generate & Sell Leads – Website style depends on tactic – Track all of your metrics, test effectiveness of webpages, etc. – Sell via online marketplace or directIf you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 10 Generate and Sell Leads- ToolsIf you can generate online leads, there are businesses that will buy them. In some competitive markets, you can sell leads for $100’s per lead which presents a big financial opportunity.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 11 Do Client Work 1. Determine Your Service Offering 2. Leverage “Content Marketing” – Website w/ regular blogging – Host events / webinars through meetup.com, etc. 3. CHARGE MONEY- Providing bargain prices becomes very difficult to sustain over time. *Developing websites is not listed above, but is an option if you can already create websites.Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 12 Do Client Work- Tools www.ppcblog.com/10-great-places-to-learn-adwords/ http://blog.crazyegg.com/Working on other people’s businesses is not only a great way to get exposure to many business models and learn how to build a successful business, but you can earn great money too.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 13Top 3 Ways to Promote a New Business There are many ways to market a business online, but these are 3 to consider for growing a new business quickly.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 14 Online Advertising (PAID)1. Identify Advertising Channels2. Create Targeted Ads – Target ad content – Send to targeted webpage – Use targeted call to action3. Measure / Improve Over Time – Test ads – Test webpages – Measure revenue produced If you can target your market effectively and constantly monitor profitability, it’s possible to grow your business very quickly.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 15 Blogger Outreach (“FREE”)1. Identify Bloggers in Your Niche – Google, lists of bloggers, etc. – Prioritize list by multiple metrics imjontucker.com/find-bloggers-to-promote-business/2. Contact Target Bloggers with Offer – Guest post to their blog – Offer exclusive promo offer3. Measure / Improve Over Time – Traffic from each blogger – Conversions from traffic – Effectiveness of your offer Identifying bloggers that already have an audience in your industry and partnering with them in some way is a great way to quickly get exposure for your brand.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 16 Affiliate Marketing (“FREE”)1. Identify Affiliates to Promote You – Complimentary businesses – Popular sources of information2. Provide Commissions for Sales – Make the offer lucrative – Utilize an affiliate system – Consider secondary ways to monetize your customers so affiliates get most of up-front $ Identifying people who already have access to your target market and giving them a commission on referred sales can grow your business quickly.
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 17 Next Steps
    • Compete Marketing Group | Build an Online Business| CompeteOnWeb.com 18 Potential Next Steps Get presentation: www.CompeteOnWeb.com/events Build your experience with online businesses – If you know what online business you want to pursue, begin this week with the tools / resources in this presentation. If questions, reach out to me as needed. – If not • Start a blog using Weebly.com or WordPress.com • Read about online business topics and write a summary of what you learned on your blog once per week Feel free to contact Jon Tucker anytime with questions at www.CompeteOnWeb.com