Careers in Online Marketing- University Presentation

591 views
460 views

Published on

Jon Tucker, Senior Strategist at Compete Marketing Group, shares potential career paths in the online marketing industry. This presentation was created for university students and presented at student events.

More at www.CompeteOnWeb.com

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
591
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Careers in Online Marketing- University Presentation

  1. 1. Career Paths in Web Marketing| CompeteOnWeb.com
  2. 2. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 2Jon Tucker | Compete Marketing Group (CMG)  SDSU Alumni  Working in “web” since 2005  CMG is an agency that specializes in SEO / website traffic  Through CMG, we do client work and “in house ventures” Jon Tucker | Senior Strategist www.CompeteOnWeb.com
  3. 3. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 3Career Paths in Web Marketing with actionable takeaways…
  4. 4. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 4 My Career Path… Making Making Random Websites for Websites forBusiness Ideas Myself BusinessesSEO Analyst at SEO for Started “Big Agency” Businesses Learning SEOGrew My Own SEO Agency Serious (Web) Business Ideas ?
  5. 5. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 5 4 Potential Career Paths Working at Working at an Agency a Web Business “Web”Consulting for Create a Businesses Web Business
  6. 6. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 6 Working at an Agency1. Management- Managing clients and / or managing projects with the team.2. Executing- Executing for clients, either through web development, creating / managing campaigns, etc. We are not directly affiliated with these agencies, but do have experience working with / interacting with themWorking at a “big agency” gives you name brand exposure (i.e. resume building), access to “big campaign” data, and a larger number of connections to team members and clients.
  7. 7. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 7 Consulting for Businesses 1. Identify a Specific Service 2. Leverage “Content Marketing” – Website w/ regular blogging – Host events / webinars through meetup.com, etc. 3. CHARGE MONEY- Providing bargain prices becomes very difficult to sustain over time.*Developing websites is not listed above, but is an option if you can already create websites.
  8. 8. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 8 Work at a Web Business• Executing- executing various initiatives for the business such as visual design, development, website traffic, conversion optimization, etc. meetup.com/SanDiego-Tech-Founders/• Analyzing- implementing / analyzing reporting systems, managing conversion optimization initiatives across multiple departments• (many more options)Decide what you want to focus on within the business and find companies that need it.
  9. 9. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 9 Building a Web Business 1. The Idea – selling other people’s products – selling content (i.e. online education, blogging, etc.) – creating a web store – generating / selling leads 2. Test the Concept Quickly 3. Build the BusinessThere are many different options to consider. Building a “simple” web business is not only a great learning experience, but you’ll set yourself way apart if you do go into the job market.
  10. 10. Compete Marketing Group | Career Paths in Web Marketing | CompeteOnWeb.com 10 Potential Next Steps Presentation available at CompeteOnWeb.com/Events Learn more about online marketing at: – Blog.HubSpot.com – SEOmoz.org/learn-seo and SEOmoz.org/blog (SEO focused) Build your experience and your job-market assets – Create a personal website (Weebly.com) – Blog regularly on your website (Weebly.com) – Identify the best and fastest ways to learn what you will need for your career path (i.e. read as much as you can consistently, network with industry contacts, consider internships, etc.) Feel free to contact Jon Tucker anytime with questions at www.CompeteOnWeb.com

×