Facebook Pages Redesign
Implications and Opportunities for Marketers

Last fall, Facebook launched a
major redesign of usersʼ profile
pages and the home page.

With the redesign, the Facebook user profile
changed from a page comprised of individual
boxes to a profile centered around the wall and
supported by tabs. This change was intended
to make sharing more prominent and social.

Now, Facebook is redesigning business/brand Pages
in a similar way. Page admins already have access to
the new design and can “republish” their pages as
soon as theyʼre ready. Every page will automatically
switch over to the new design on March 11.

Hereʼs what you
need to know.

The new “fan” Page
looks and functions a
whole lot like a user
profile Page

It has the same
updated “wall and
tab” design that is
featured on the
profile page.

The Wall, which
now contains
all of the latest
updates and
Wall posts, is
now front and
center.

Information will now live on the info tab
and photos will live on the photos tab,
allowing for a much more robust photo
album experience.

Facebook
applications like
Video, Events, and
Discussions can
have their own
tabs.

Most custom
fbml based
designs and
applications will
be moved to the
boxes tab

Some
custom
content and
apps can
also be
featured on
the left side
of the wall
tab.

Now pages can share their status with
their fans, just like Facebook users can
on their own profile.

What does this
mean for your
Page?

Your content will thrive.
Information and content shared by your
Pages will now appear in your Fansʼ
News Feed, just like that which is
shared by your friends.

This means keeping your Fans informed
and engaged will drive News Feed
stories thereby growing traffic and
ultimately your Fan base.

You can share more.
In addition to being able to share photos,
videos, and notes on Pages, you will now
have a powerful tool previously only on
Facebook profile pages - Status Updates.

With Status Updates - you can now
post pithy updates that Fans might find
really interesting and engaging.
Sounds a lot like Twitter, huh? Brands
will also be able to link tweets with
status updates via the twitter
application.

You can choose where to
send new fans-to-be.
Admins will now have a choice as to
the best landing page for new users.
The Wall or Info tabs will likely be the
best choice, but you could have non-
Fans land on the Boxes tab if you want
them to experience a specific
application as an example.

So now both Fans and prospects can
be driven to any specific tab through
Social Ads. And, any fans who stumble
upon your page through organic search
will automatically go to the wall tab.

What is going to
happen to all of
the stuff on your
existing page?

It will still be there, just
organized a bit differently.

Feature
Old Pages
New Pages
Here is Bottom of the page
Has its own tab
• •
Wall
Top of the page
Has its own tab
• •
Info
what we On the right-hand Can have its own tab
• •
side
Can appear in either the “Boxes” tab or the
•
Photos
know static left-hand side of the “Wall” and “Info”
Can only access
•
profile pictures tabs
through front page
about On the right-hand Can have its own tab
• •
side
Can appear in either the “Boxes” tab or the
•
Video
the new static left-hand side of the “Wall” and “Info”
tabs
Right underneath Can have its own tab
• •
page profile picture
Can appear in either the “Boxes” tab or the
•
Discussion static left-hand side of the “Wall” and “Info”
Board
tabs
layout
Built-in “discuss” feature on “Wall” tab
•
Under the profile Can have its own tab
• •
picture/discussion Can appear in either the “Boxes” tab or the
•
FBML
board
static left-hand side of the “Wall” and “Info”
tabs
On the right-hand Can have its own tab
• •
side of the page
Can appear in either the “Boxes” tab or the
•
Events
static left-hand side of the “Wall” and “Info”
tabs
Right-hand side
Can appear in either the “Boxes” tab or the
• •
RSS+ Feed
static left-hand side of the “Wall” and “Info”
Middle of the page
•
tabs
Bottom of the page
Integrated into the “Wall” tab
• •
Mini-Feed
Top, right-hand Can appear in either the “Boxes” tab or the
• •
Favorite Pages
side of the page
static left-hand side of the “Wall” and “Info”
tabs
Non-existent
Will have status updates like a personal
• •
Status Updates
Facebook page

The most dramatic change will be
the new placement of wide FBML
boxes. These boxes will now be
moved to the Boxes tab. This
limits custom design but
streamlines user experience.

Hereʼs the new reality:
The pages that keep their content
updated, discussions cultivated and
status updated will be the most
successful.

Should you be
excited about
these new
changes to
Facebook pages?

Yes!

Robust Page
+
Engaged Fans
=
Positive Social Media

By making Pages
less corporate
“web-sitey” and
more “Facebooky”
Facebook has
forced us to be
more human, more
approachable,
more…social.

In conclusion, the new Facebook
Page design will help you:
1. Use status updates to trigger fansʼ News Feeds
This gives your brand the opportunity to have more frequent and
conversational interaction with your Fans. With opportunity
comes responsibility. Respect the News Feed and mind the
frequency.
2. Recruit, engage, and reward Fans
Use the foundation of Customer Relationship Management (CRM)
practices to begin Fan Relationship Management (FRM) for real.
This is way beyond just an advertising channel.
1. Become a “Social Brand”
A Social Brand is a human brand. They listen more than they talk.
They look for shared interests, play, and make friends. So get out
there and start socializing.

Who we are.
We leverage social networking to recruit,
engage and reward your Brand Fans.
Contact us.
+ web: brandnetworksinc.com
+ phone: 617.275.7051