With the redesign, the Facebook user profile changed from a page comprised of individual boxes to a profile centered around the wall and supported by tabs. This change was intended to make sharing more prominent and social.
Now, Facebook is redesigning business/brand Pages in a similar way. Page admins already have access to the new design and can “republish” their pages as soon as they’re ready. Every page will automatically switch over to the new design on March 11.
With Status Updates - you can now post pithy updates that Fans might find really interesting and engaging. Sounds a lot like Twitter, huh? Brands will also be able to link tweets with status updates via the twitter application.
Admins will now have a choice as to the best landing page for new users. The Wall or Info tabs will likely be the best choice, but you could have non-Fans land on the Boxes tab if you want them to experience a specific application as an example.
By making Pages less corporate “web-sitey” and more “Facebooky”
Facebook has forced us to be more human, more approachable, more…social.
In conclusion, the new Facebook Page design will help you:
Use status updates to trigger fans’ News Feeds This gives your brand the opportunity to have more frequent and conversational interaction with your Fans. With opportunity comes responsibility. Respect the News Feed and mind the frequency.
Recruit, engage, and reward Fans
Use the foundation of Customer Relationship Management (CRM) practices to begin Fan Relationship Management (FRM) for real. This is way beyond just an advertising channel.
Become a “Social Brand”
A Social Brand is a human brand. They listen more than they talk. They look for shared interests, play, and make friends. So get out there and start socializing.