who is jason theodor?
< and what do i do?

< my friends call me jted

jason theodor is online
< lol omg brb imho ttyl ;-)

connected
title goeson your favourite web 2.0 site
look for ‘jted’ here
< like to stay on look for ‘jted’ or ‘jtheodor’
goito any site and the leading edge of technology + communication

2 blogs
tumblr
twitter
flickr
vimeo
delicious
slideshare
current maintenance
< my habits change + evolve + adapt as new products and services are released

brand dashboards
< i like to monitor brands by creating universes on netvibes.com

jason theodor is a brand
< millions and millions served

brands are the intangible sum of their attributes
< i am more than just a logo, product, or service.

general motors
< the gm brand: still attempting unification

samples and examples
< gm, rogers, art gallery of ontario

• you can’t do everything yourself
• motivate others through respect
• technology can do anything if you don’t say ‘no’
• clients are vulnerable humans too
• smart > cool
what i learned at MacLaren McCann
< where’s the brief?

yahoo!
< the yahoo! brand: fun, irreverent, too many exclamation marks

samples and examples
< thumb wrestling luchadors fight for mail supremacy

samples and examples
< multiple channels, multiple touch-points

“We spent the greater part of the morning
creating thumb wrestlers and destroying
each other.” — Ad Rants
wrestlers get press
< Ad Rants thinks Canadians are weird

owned media
yahoo!306, yahoo.com, video
banners, pre-rolls, flickr
bought media
google ads, video banners, pre-
rolls, ooh video billboards
earned media
blog widget, poster, mini thumb
wrestler, sparing mat
media types
< there’s a bit more than just tv and radio…

a few more items
< random odds and ends

tinkling the ivories
< bathroom posters for yahoo! music canada’s streaming music service

the evolution of ogilvy
< i was the guy who suggested we put this on YouTube

samples + examples
< lots and lots of video

• measure everything
• gain trust & respect of clients to do great work
• ceo’s and gm’s are vulnerable humans too
• david created systems & culture from scratch
• always bring candy to brainstorming sessions
what i learned at Ogilvy
< “the customer is not an idiot. the customer is your wife.” — david o.

< an attempt to channel ogilvy + create a mentoring poster

L
A
I
T
N
E
ID
F
N
O
C
the future of banking is now
< the brand i’m not at liberty to discuss it, but it’s very big and very money

“you have to die a few times
before you can become immortal”
what i learned at Critical Mass
< still learning

jason theodor is a creative
< in advertising the word ‘creative’ can be used as an adjective or a noun!

{
writer
consultant
director
jason theodor is a creative
speaker
teacher
multi-disciplinary
< 5 employees in 1

creative systems
< also known as b.s., or brain storming, techniques

1. darkroom
2. 10 ideas in 10 minutes
3. the law of 1%
4. mind mapping
5. the looking glass
6. content on content
7. misassociationalism
8. asynchronous orbits
creative systems
< these methods have been tested exclusively on humans

the creative method
< repeat infinitum

1. induce (blow it up)
2. analyze (find the patterns)
3. synthesize (mash it together)
4. deduct (define what works)
the creative method
< now in four easy to follow steps

creative organization
< we’re all just ripples in a flat pond

The ‘pond’ is a flat structure
with the brand in the centre.
Disciplines share overlapping spheres
of influence & responsibility.
Everyone is accessible, knowledge is shared,
work is viewed in progress, and
ideas come from anywhere.
the creative world is flat
< collaboration is encouraged + responsibility is expected

creative culture
< how to assemble a revolution

created 1% to share ideas
1percent.wordpress.com (900 hits/day)
created Review Club
sharing and reviewing ideas
< i set up some initiatives to encourage inspiration

high
jr.staff
X
low high
work experience
sr.staff
time spent online
low
creative cross-pollination
< the best way to give juniors experience and seniors more exposure to emerging media

thereisnobox.ca
jasontheodor.com
linkedin.com/in/jasontheodor
thank you
< jason.theodor@gmail.com