0
who is jason theodor?
 < and what do i do?
< my friends call me jted
jason theodor is online
 < lol omg brb imho ttyl ;-)
connected




title goeson your favourite web 2.0 site
look for ‘jted’ here
 < like to stay on look for ‘jted’ or ‘jtheodo...
2 blogs
                                     tumblr
                                     twitter
                         ...
brand dashboards
 < i like to monitor brands by creating universes on netvibes.com
jason theodor is a brand
 < millions and millions served
brands are the intangible sum of their attributes
 < i am more than just a logo, product, or service.
general motors
 < the gm brand: still attempting unification
samples and examples
 < gm, rogers, art gallery of ontario
• you can’t do everything yourself
                   • motivate others through respect
                   • technology ca...
yahoo!
 < the yahoo! brand: fun, irreverent, too many exclamation marks
samples and examples
 < thumb wrestling luchadors fight for mail supremacy
samples and examples
 < multiple channels, multiple touch-points
“We spent the greater part of the morning
                 creating thumb wrestlers and destroying
                       ...
owned media
                       yahoo!306, yahoo.com, video
                       banners, pre-rolls, flickr
         ...
a few more items




< random odds and ends
tinkling the ivories
  < bathroom posters for yahoo! music canada’s streaming music service
the evolution of ogilvy
 < i was the guy who suggested we put this on YouTube
samples + examples
 < lots and lots of video
• measure everything
              • gain trust & respect of clients to do great work
              • ceo’s and gm’s are v...
< an attempt to channel ogilvy + create a mentoring poster
L
                                                              A
                                                        ...
“you have to die a few times
                    before you can become immortal”




what i learned at Critical Mass
 < st...
jason theodor is a creative
 < in advertising the word ‘creative’ can be used as an adjective or a noun!
{
                                        writer
                                      consultant
                        ...
creative systems
 < also known as b.s., or brain storming, techniques
1. darkroom
                       2. 10 ideas in 10 minutes
                       3. the law of 1%
                     ...
the creative method
 < repeat infinitum
1. induce (blow it up)
                       2. analyze (find the patterns)
                       3. synthesize (mash it ...
creative organization
 < we’re all just ripples in a flat pond
The ‘pond’ is a flat structure
                with the brand in the centre.
                Disciplines share overlapping...
creative culture
 < how to assemble a revolution
created 1% to share ideas
                  1percent.wordpress.com (900 hits/day)
                            created Revi...
high




                     jr.staff
                                                       X

               low       ...
thereisnobox.ca
                          jasontheodor.com
                    linkedin.com/in/jasontheodor




thank you
...
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Who is Jason Theodor?

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This is an "about me" presentation I'm working into my blogs (jasontheodor.com and thereisnobox.ca). It is a work in progress and some items require explanation and/or context. Please feel free to ask questions.

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  • - if you want to understand digital, you have to love it and live it
    - you can&#x2019;t fake it
    - i then see everything thru my marketing glasses (blessing? curse?)
  • screen grab all these sites please
  • add burger king






























  • Transcript of "Who is Jason Theodor?"

    1. 1. who is jason theodor? < and what do i do?
    2. 2. < my friends call me jted
    3. 3. jason theodor is online < lol omg brb imho ttyl ;-)
    4. 4. connected title goeson your favourite web 2.0 site look for ‘jted’ here < like to stay on look for ‘jted’ or ‘jtheodor’ goito any site and the leading edge of technology + communication
    5. 5. 2 blogs tumblr twitter flickr vimeo delicious slideshare current maintenance < my habits change + evolve + adapt as new products and services are released
    6. 6. brand dashboards < i like to monitor brands by creating universes on netvibes.com
    7. 7. jason theodor is a brand < millions and millions served
    8. 8. brands are the intangible sum of their attributes < i am more than just a logo, product, or service.
    9. 9. general motors < the gm brand: still attempting unification
    10. 10. samples and examples < gm, rogers, art gallery of ontario
    11. 11. • you can’t do everything yourself • motivate others through respect • technology can do anything if you don’t say ‘no’ • clients are vulnerable humans too • smart > cool what i learned at MacLaren McCann < where’s the brief?
    12. 12. yahoo! < the yahoo! brand: fun, irreverent, too many exclamation marks
    13. 13. samples and examples < thumb wrestling luchadors fight for mail supremacy
    14. 14. samples and examples < multiple channels, multiple touch-points
    15. 15. “We spent the greater part of the morning creating thumb wrestlers and destroying each other.” — Ad Rants wrestlers get press < Ad Rants thinks Canadians are weird
    16. 16. owned media yahoo!306, yahoo.com, video banners, pre-rolls, flickr bought media google ads, video banners, pre- rolls, ooh video billboards earned media blog widget, poster, mini thumb wrestler, sparing mat media types < there’s a bit more than just tv and radio…
    17. 17. a few more items < random odds and ends
    18. 18. tinkling the ivories < bathroom posters for yahoo! music canada’s streaming music service
    19. 19. the evolution of ogilvy < i was the guy who suggested we put this on YouTube
    20. 20. samples + examples < lots and lots of video
    21. 21. • measure everything • gain trust & respect of clients to do great work • ceo’s and gm’s are vulnerable humans too • david created systems & culture from scratch • always bring candy to brainstorming sessions what i learned at Ogilvy < “the customer is not an idiot. the customer is your wife.” — david o.
    22. 22. < an attempt to channel ogilvy + create a mentoring poster
    23. 23. L A I T N E ID F N O C the future of banking is now < the brand i’m not at liberty to discuss it, but it’s very big and very money
    24. 24. “you have to die a few times before you can become immortal” what i learned at Critical Mass < still learning
    25. 25. jason theodor is a creative < in advertising the word ‘creative’ can be used as an adjective or a noun!
    26. 26. { writer consultant director jason theodor is a creative speaker teacher multi-disciplinary < 5 employees in 1
    27. 27. creative systems < also known as b.s., or brain storming, techniques
    28. 28. 1. darkroom 2. 10 ideas in 10 minutes 3. the law of 1% 4. mind mapping 5. the looking glass 6. content on content 7. misassociationalism 8. asynchronous orbits creative systems < these methods have been tested exclusively on humans
    29. 29. the creative method < repeat infinitum
    30. 30. 1. induce (blow it up) 2. analyze (find the patterns) 3. synthesize (mash it together) 4. deduct (define what works) the creative method < now in four easy to follow steps
    31. 31. creative organization < we’re all just ripples in a flat pond
    32. 32. The ‘pond’ is a flat structure with the brand in the centre. Disciplines share overlapping spheres of influence & responsibility. Everyone is accessible, knowledge is shared, work is viewed in progress, and ideas come from anywhere. the creative world is flat < collaboration is encouraged + responsibility is expected
    33. 33. creative culture < how to assemble a revolution
    34. 34. created 1% to share ideas 1percent.wordpress.com (900 hits/day) created Review Club sharing and reviewing ideas < i set up some initiatives to encourage inspiration
    35. 35. high jr.staff X low high work experience sr.staff time spent online low creative cross-pollination < the best way to give juniors experience and seniors more exposure to emerging media
    36. 36. thereisnobox.ca jasontheodor.com linkedin.com/in/jasontheodor thank you < jason.theodor@gmail.com
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