Ad Vice: Ten Tips for Fledgling Digital Marketers

Ad Vice Ten Tips for Fledgling Digital Marketers

Introductionyou & thank- The Creative Method & Systems — Ad Vice the Creative Method and systems

JasonT heo dor.co m (@jte d) { writer consultant creative director speaker teacher The Creative Method & Systems — Ad Vice the Creative Method and systems

@jte d Tweetiquette The Creative Method & Systems — Ad Vice the Creative Method and systems

l brand experience d ig ita The Creative Method & Systems — Ad Vice the Creative Method and systems

d ig i tal ser vice experience The Creative Method & Systems — Ad Vice the Creative Method and systems

I am working on a to o lkit for living a creative life The Creative Method & Systems — Ad Vice the Creative Method and systems

The fo undation is publishe d here: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems

But there’s much more to explore… The Creative Method & Systems — Ad Vice the Creative Method and systems

Ad Vice MARKETING The Creative Method & Systems — Ad Vice the Creative Method and systems

al mark eting is Dig i t ticket. a o ne-way Ad Vice The Creative Method & Systems — Ad Vice the Creative Method and systems

Ad Vice After yo ur ﬁrs t hit, yo u can’t ever go back. The Creative Method & Systems — Ad Vice the Creative Method and systems

ever see things the Yo u’ll n same way again. Ad Vice ;-)..... The Creative Method & Systems — Ad Vice the Creative Method and systems

“I’m jus t s tarting o ut … Question: How can I get ahead in d ig ital advertising?” The Creative Method & Systems — Ad Vice the Creative Method and systems

Ten Tips: The Creative Method & Systems — Ad Vice the Creative Method and systems

Have an elevato 1 r pitch The Creative Method & Systems — Ad Vice the Creative Method and systems

Tweet yo u rself. Wh at is yo ur 140 char bio? The Creative Method & Systems — Ad Vice the Creative Method and systems

Don’t get pigeo 2 nho le d The Creative Method & Systems — Ad Vice the Creative Method and systems

Do what yo u want to do, not what yo u think yo u have to do. The Creative Method & Systems — Ad Vice the Creative Method and systems

Co llect conn 3 ections The Creative Method & Systems — Ad Vice the Creative Method and systems

Use: L inke dIn.co m F acebo ok.co m Plaxo.co m Try to keep business & friends separate Who you know is a s important as wha t you know The Creative Method & Systems — Ad Vice the Creative Method and systems

Train yo 4 ur brain to t h ink fas ter The Creative Method & Systems — Ad Vice the Creative Method and systems

10 Idea s in 10 Minutes • Get out your stopwatch • Prepare 1 question or creative problem you would like to solve or brainstorm on. • Write down 1 idea every minute. • Repeat as needed. The Creative Method & Systems — Ad Vice the Creative Method and systems

5 hen to Know w og g o anal The Creative Method & Systems — Ad Vice the Creative Method and systems

Capture ogue atal ew C evi & R our all y as rash .” ide enci ls neve r c the Creative “P ed The Creative Method & Systems — Ad Vice —jt Method and systems

Research res earch re search research research 6 res earch re search res earch re search re search… The Creative Method & Systems — Ad Vice the Creative Method and systems

Go og le.co m Wikipe d ia.org Archive.org Wo lf ramAlp ha IRL Libraries! The Creative Method & Systems — Ad Vice the Creative Method and systems

Creative Co 7 m mons is yo ur BFF The Creative Method & Systems — Ad Vice the Creative Method and systems

See also: Co mpﬁg ht.co m Archive.org Gutenberg.org The Creative Method & Systems — Ad Vice the Creative Method and systems

Nothing compﬁght.com The Creative Method & Systems — Ad Vice the Creative Method and systems

Use real-tim 8 e brand focus gro ups The Creative Method & Systems — Ad Vice the Creative Method and systems

Tw itter Sea rch +TweetDec k +Growl =Brand Wiretappin g The Creative Method & Systems — Ad Vice the Creative Method and systems

Sample TweetDeck notiﬁcation on “creativity” The Creative Method & Systems — Ad Vice the Creative Method and systems

Learn to s top w 9 or r ying and lo ve the web The Creative Method & Systems — Ad Vice the Creative Method and systems

Play. With. Ever ything. The Creative Method & Systems — Ad Vice the Creative Method and systems

It’s jus t adv 10 ertising The Creative Method & Systems — Ad Vice the Creative Method and systems

e day, nd of th ’t be At t he e no bo d y d ies. Don the exce ption. The Creative Method & Systems — Ad Vice the Creative Method and systems

∞ Extra cre d it The Creative Method & Systems — Ad Vice the Creative Method and systems

The Creative Method & Systems — Ad Vice the Creative Method and systems

Credits i [heart] creative commons “1960s Advertising - Magazine Ad - "The Dark Blue Bird" (detail) down one Handi Wrap (USA)” (detail) by Edward Lear (1812-88). Ink & watercolour, Flickr photo by ph0t0 {loves you too} Flickr photo by Pink Ponk one of six. England, 1880. "Do note [Closed]" (detail) "Imperial Investigation School" "NYPL - Lion (Fortitude) and Truth" Flickr photo by Paul Watson Flickr photo by Stéfan Flickr photo by ktylerconk The Creative Method & Systems — Ad Vice the Creative Method and systems

Credits i [heart] creative commons "2-24-2008" "Back of Shirt" "Headshot" Flickr photo by clickykbd Flickr photo by trekkyandy Flickr photo by kwerfeldein "Water" "Another Brick In The Wall" "Doctor Strangelove: Or, How I Learned To Stop Flickr photo by Thomas Hawk Flickr photo by danbri Worrying And Love The Bomb" (movie still) FLickr photo by transCam The Creative Method & Systems — Ad Vice the Creative Method and systems

Credits i [heart] creative commons "poutine!" Flickr photo by sashamd The Creative Method & Systems — Ad Vice the Creative Method and systems

Thank-you jason.t heo dor@gmail.co m The Creative Method & Systems — Ad Vice the Creative Method and systems

@jte d jasontheo dor .co m The Creative Method & Systems — Ad Vice the Creative Method and systems

Re-watch & share this presentation again: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems

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Ad Vice: Ten Tips for Fledgling Digital Marketers

by Jason Theodor on Mar 02, 2010

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Ad Vice: Ten Tips for Fledgling Digital Marketers — Presentation Transcript