Ad Vice: Ten Tips for Fledgling Digital Marketers

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This is a list of ten simple things to know for students starting out in the digital marketing business. Or perhaps ten simple things to remember for those of us who are still slogging away at it.

This is a list of ten simple things to know for students starting out in the digital marketing business. Or perhaps ten simple things to remember for those of us who are still slogging away at it.

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  • 1. Ad Vice Ten Tips for Fledgling Digital Marketers
  • 2. Introductionyou & thank- The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 3. JasonT heo dor.co m (@jte d) { writer consultant creative director speaker teacher The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 4. @jte d Tweetiquette The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 5. l brand experience d ig ita The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 6. d ig i tal ser vice experience The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 7. I am working on a to o lkit for living a creative life The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 8. The fo undation is publishe d here: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 9. But there’s much more to explore… The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 10. Ad Vice MARKETING The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 11. al mark eting is Dig i t ticket. a o ne-way Ad Vice The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 12. Ad Vice After yo ur firs t hit, yo u can’t ever go back. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 13. ever see things the Yo u’ll n same way again. Ad Vice ;-)..... The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 14. “I’m jus t s tarting o ut … Question: How can I get ahead in d ig ital advertising?” The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 15. Ten Tips: The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 16. Have an elevato 1 r pitch The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 17. Tweet yo u rself. Wh at is yo ur 140 char bio? The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 18. Don’t get pigeo 2 nho le d The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 19. Do what yo u want to do, not what yo u think yo u have to do. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 20. Co llect conn 3 ections The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 21. Use: L inke dIn.co m F acebo ok.co m Plaxo.co m Try to keep business & friends separate Who you know is a s important as wha t you know The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 22. Train yo 4 ur brain to t h ink fas ter The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 23. 10 Idea s in 10 Minutes • Get out your stopwatch • Prepare 1 question or creative problem you would like to solve or brainstorm on. • Write down 1 idea every minute. • Repeat as needed. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 24. 5 hen to Know w og g o anal The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 25. Capture ogue atal ew C evi & R our all y as rash .” ide enci ls neve r c the Creative “P ed The Creative Method & Systems — Ad Vice —jt Method and systems
  • 26. Research res earch re search research research 6 res earch re search res earch re search re search… The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 27. Go og le.co m Wikipe d ia.org Archive.org Wo lf ramAlp ha IRL Libraries! The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 28. Creative Co 7 m mons is yo ur BFF The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 29. See also: Co mpfig ht.co m Archive.org Gutenberg.org The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 30. Nothing compfight.com The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 31. Use real-tim 8 e brand focus gro ups The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 32. Tw itter Sea rch +TweetDec k +Growl =Brand Wiretappin g The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 33. Sample TweetDeck notification on “creativity” The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 34. Learn to s top w 9 or r ying and lo ve the web The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 35. Play. With. Ever ything. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 36. It’s jus t adv 10 ertising The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 37. e day, nd of th ’t be At t he e no bo d y d ies. Don the exce ption. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 38. ∞ Extra cre d it The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 39. The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 40. Credits i [heart] creative commons “1960s Advertising - Magazine Ad - "The Dark Blue Bird" (detail) down one Handi Wrap (USA)” (detail) by Edward Lear (1812-88). Ink & watercolour, Flickr photo by ph0t0 {loves you too} Flickr photo by Pink Ponk one of six. England, 1880. "Do note [Closed]" (detail) "Imperial Investigation School" "NYPL - Lion (Fortitude) and Truth" Flickr photo by Paul Watson Flickr photo by Stéfan Flickr photo by ktylerconk The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 41. Credits i [heart] creative commons "2-24-2008" "Back of Shirt" "Headshot" Flickr photo by clickykbd Flickr photo by trekkyandy Flickr photo by kwerfeldein "Water" "Another Brick In The Wall" "Doctor Strangelove: Or, How I Learned To Stop Flickr photo by Thomas Hawk Flickr photo by danbri Worrying And Love The Bomb" (movie still) FLickr photo by transCam The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 42. Credits i [heart] creative commons "poutine!" Flickr photo by sashamd The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 43. Thank-you jason.t heo dor@gmail.co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 44. @jte d jasontheo dor .co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  • 45. Re-watch & share this presentation again: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems