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Ad Vice
Ten Tips for Fledgling Digital Marketers
Introductionyou
                                             & thank-




               The Creative Method & Systems — A...
JasonT heo dor.co m
                                    (@jte d)




                                                     ...
@jte d




                                                    Tweetiquette


               The Creative Method & Systems...
l brand experience
                     d ig ita




               The Creative Method & Systems — Ad Vice
  the
Creative...
d ig i tal ser vice experience




               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and syste...
I am working
                                     on a to o lkit for
                                  living a creative l...
The fo undation is
                                     publishe d here:




                                             ...
But there’s
                                                 much more to
                                                ...
Ad Vice
                                                          MARKETING



               The Creative Method & System...
al mark eting is
                              Dig i t        ticket.
                               a o    ne-way

      ...
Ad Vice
                                                After yo ur firs t hit,
                                           ...
ever see things the
                          Yo u’ll n
                                same way again.      Ad Vice
     ...
“I’m jus t s tarting o ut
                                                         …

                                    ...
Ten Tips:


               The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Have an elevato
                                                         1
                                               ...
Tweet
                                                         yo u rself.
                                               ...
Don’t get pigeo
                                                         2
                                               ...
Do what
 yo u want
 to do, not
 what yo u
 think yo u
 have to do.
               The Creative Method & Systems — Ad Vice
...
Co llect conn
                                                         3
                                                 ...
Use: L inke dIn.co m
                 F acebo ok.co m
                    Plaxo.co m




                                 ...
Train yo
                                                         4 ur brain
                                             ...
10 Idea s in 10 Minutes

                       •   Get out your stopwatch
                       •   Prepare 1 question o...
5   hen to
                                                         Know w og
                                            ...
Capture
                         ogue
                     atal ew
                    C
                         evi
    ...
Research res  earch re   search research
                                          research
                              ...
Go og le.co m
                    Wikipe d ia.org
                     Archive.org
                    Wo lf ramAlp ha
   ...
Creative Co
                                                         7
                                                   ...
See also:

                                                   Co mpfig ht.co m
                                            ...
Nothing
                                             compfight.com




               The Creative Method & Systems — Ad Vi...
Use real-tim
                                                         8
                                                  ...
Tw itter Sea
                               rch
                     +TweetDec
                                 k
        ...
Sample TweetDeck
                          notification on
                          “creativity”




               The Cr...
Learn to s top w
                                                         9
                                              ...
Play.
                                                         With.
                                                     ...
It’s jus t adv
                                                         10
                                               ...
e day,
                                                            nd of th ’t be
                                        ...
∞
                                                         Extra cre d it




               The Creative Method & Systems...
The Creative Method & Systems — Ad Vice
  the
Creative
Method
 and systems
Credits
        i [heart] creative commons




                 “1960s Advertising - Magazine Ad -             "The Dark B...
Credits
        i [heart] creative commons




                           "2-24-2008"                         "Back of Shi...
Credits
        i [heart] creative commons




                            "poutine!"
                     Flickr photo by...
Thank-you
                                                     jason.t heo dor@gmail.co m




               The Creative ...
@jte d
                                           jasontheo dor
                                                        .c...
Re-watch & share this
                               presentation again:




                                             ...
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Ad Vice: Ten Tips for Fledgling Digital Marketers

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This is a list of ten simple things to know for students starting out in the digital marketing business. Or perhaps ten simple things to remember for those of us who are still slogging away at it.

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Transcript of "Ad Vice: Ten Tips for Fledgling Digital Marketers"

  1. 1. Ad Vice Ten Tips for Fledgling Digital Marketers
  2. 2. Introductionyou & thank- The Creative Method & Systems — Ad Vice the Creative Method and systems
  3. 3. JasonT heo dor.co m (@jte d) { writer consultant creative director speaker teacher The Creative Method & Systems — Ad Vice the Creative Method and systems
  4. 4. @jte d Tweetiquette The Creative Method & Systems — Ad Vice the Creative Method and systems
  5. 5. l brand experience d ig ita The Creative Method & Systems — Ad Vice the Creative Method and systems
  6. 6. d ig i tal ser vice experience The Creative Method & Systems — Ad Vice the Creative Method and systems
  7. 7. I am working on a to o lkit for living a creative life The Creative Method & Systems — Ad Vice the Creative Method and systems
  8. 8. The fo undation is publishe d here: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems
  9. 9. But there’s much more to explore… The Creative Method & Systems — Ad Vice the Creative Method and systems
  10. 10. Ad Vice MARKETING The Creative Method & Systems — Ad Vice the Creative Method and systems
  11. 11. al mark eting is Dig i t ticket. a o ne-way Ad Vice The Creative Method & Systems — Ad Vice the Creative Method and systems
  12. 12. Ad Vice After yo ur firs t hit, yo u can’t ever go back. The Creative Method & Systems — Ad Vice the Creative Method and systems
  13. 13. ever see things the Yo u’ll n same way again. Ad Vice ;-)..... The Creative Method & Systems — Ad Vice the Creative Method and systems
  14. 14. “I’m jus t s tarting o ut … Question: How can I get ahead in d ig ital advertising?” The Creative Method & Systems — Ad Vice the Creative Method and systems
  15. 15. Ten Tips: The Creative Method & Systems — Ad Vice the Creative Method and systems
  16. 16. Have an elevato 1 r pitch The Creative Method & Systems — Ad Vice the Creative Method and systems
  17. 17. Tweet yo u rself. Wh at is yo ur 140 char bio? The Creative Method & Systems — Ad Vice the Creative Method and systems
  18. 18. Don’t get pigeo 2 nho le d The Creative Method & Systems — Ad Vice the Creative Method and systems
  19. 19. Do what yo u want to do, not what yo u think yo u have to do. The Creative Method & Systems — Ad Vice the Creative Method and systems
  20. 20. Co llect conn 3 ections The Creative Method & Systems — Ad Vice the Creative Method and systems
  21. 21. Use: L inke dIn.co m F acebo ok.co m Plaxo.co m Try to keep business & friends separate Who you know is a s important as wha t you know The Creative Method & Systems — Ad Vice the Creative Method and systems
  22. 22. Train yo 4 ur brain to t h ink fas ter The Creative Method & Systems — Ad Vice the Creative Method and systems
  23. 23. 10 Idea s in 10 Minutes • Get out your stopwatch • Prepare 1 question or creative problem you would like to solve or brainstorm on. • Write down 1 idea every minute. • Repeat as needed. The Creative Method & Systems — Ad Vice the Creative Method and systems
  24. 24. 5 hen to Know w og g o anal The Creative Method & Systems — Ad Vice the Creative Method and systems
  25. 25. Capture ogue atal ew C evi & R our all y as rash .” ide enci ls neve r c the Creative “P ed The Creative Method & Systems — Ad Vice —jt Method and systems
  26. 26. Research res earch re search research research 6 res earch re search res earch re search re search… The Creative Method & Systems — Ad Vice the Creative Method and systems
  27. 27. Go og le.co m Wikipe d ia.org Archive.org Wo lf ramAlp ha IRL Libraries! The Creative Method & Systems — Ad Vice the Creative Method and systems
  28. 28. Creative Co 7 m mons is yo ur BFF The Creative Method & Systems — Ad Vice the Creative Method and systems
  29. 29. See also: Co mpfig ht.co m Archive.org Gutenberg.org The Creative Method & Systems — Ad Vice the Creative Method and systems
  30. 30. Nothing compfight.com The Creative Method & Systems — Ad Vice the Creative Method and systems
  31. 31. Use real-tim 8 e brand focus gro ups The Creative Method & Systems — Ad Vice the Creative Method and systems
  32. 32. Tw itter Sea rch +TweetDec k +Growl =Brand Wiretappin g The Creative Method & Systems — Ad Vice the Creative Method and systems
  33. 33. Sample TweetDeck notification on “creativity” The Creative Method & Systems — Ad Vice the Creative Method and systems
  34. 34. Learn to s top w 9 or r ying and lo ve the web The Creative Method & Systems — Ad Vice the Creative Method and systems
  35. 35. Play. With. Ever ything. The Creative Method & Systems — Ad Vice the Creative Method and systems
  36. 36. It’s jus t adv 10 ertising The Creative Method & Systems — Ad Vice the Creative Method and systems
  37. 37. e day, nd of th ’t be At t he e no bo d y d ies. Don the exce ption. The Creative Method & Systems — Ad Vice the Creative Method and systems
  38. 38. ∞ Extra cre d it The Creative Method & Systems — Ad Vice the Creative Method and systems
  39. 39. The Creative Method & Systems — Ad Vice the Creative Method and systems
  40. 40. Credits i [heart] creative commons “1960s Advertising - Magazine Ad - "The Dark Blue Bird" (detail) down one Handi Wrap (USA)” (detail) by Edward Lear (1812-88). Ink & watercolour, Flickr photo by ph0t0 {loves you too} Flickr photo by Pink Ponk one of six. England, 1880. "Do note [Closed]" (detail) "Imperial Investigation School" "NYPL - Lion (Fortitude) and Truth" Flickr photo by Paul Watson Flickr photo by Stéfan Flickr photo by ktylerconk The Creative Method & Systems — Ad Vice the Creative Method and systems
  41. 41. Credits i [heart] creative commons "2-24-2008" "Back of Shirt" "Headshot" Flickr photo by clickykbd Flickr photo by trekkyandy Flickr photo by kwerfeldein "Water" "Another Brick In The Wall" "Doctor Strangelove: Or, How I Learned To Stop Flickr photo by Thomas Hawk Flickr photo by danbri Worrying And Love The Bomb" (movie still) FLickr photo by transCam The Creative Method & Systems — Ad Vice the Creative Method and systems
  42. 42. Credits i [heart] creative commons "poutine!" Flickr photo by sashamd The Creative Method & Systems — Ad Vice the Creative Method and systems
  43. 43. Thank-you jason.t heo dor@gmail.co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  44. 44. @jte d jasontheo dor .co m The Creative Method & Systems — Ad Vice the Creative Method and systems
  45. 45. Re-watch & share this presentation again: slideshare.net/jted The Creative Method & Systems — Ad Vice the Creative Method and systems
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