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Research 2 Presentation

Research 2 Presentation






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    Research 2 Presentation Research 2 Presentation Presentation Transcript

    • Roger Martin IT Coordinator School of Journalism and Communication Carleton University Data Construction with Online User-Generated Content RESEARCH 2.0
    • WEB 2.0 Enter Social Media… Internet Technologies + Publishing + Social Interaction The web has evolved with the development of rich internet applications based on open-source, interoperable technologies such as MySQL, PHP, XML, Ajax, and RSS to name a few What does this all mean? It’s now easier and faster (and cheaper!) for the masses to share content and facilitate discussion online As A Researcher Why should I care? Because the game has changed — Web 2.0 has removed the barriers to open communication and people are jumping on the bandwagon in droves
    • WHY SHOULD I CARE? 18 million WordPress publishers world-wide as of Nov. 2009 On an average day, WordPress.com users publish 200,000 posts — their users respond with over 300,000 comments Source: WordPress.com 220,000,000 people visit one or more WordPress.com blogs every month and they view over 1,000,000,000 pages on those blogs Source: Quantcast
    • WHY SHOULD I CARE? 350 million active Facebook users In one week, Facebook users share 3,500,000,000 pieces of content An average Facebook user as 130 friends An average user spends 55 minutes on Facebook each day An average user is a member of 12 Facebook groups Source: Facebook.com
    • WHY SHOULD I CARE? Over 22 million unique Twitter visitors in December 2009 Twitter use is on the rise: There were 4 million unique visitors in December 2008 Source: Compete Of all internet users, more women (21%) use Twitter than men (17%) Internet users who already use social networking sites are more likely to use Twitter Mobile users are more likely to tweet Source: Pew Internet
    • NAVIGATING THE BLOGOSPHERE The blogosphere is the entire collection of all inter-connected blogs on the internet Different types of Blogs: Personal, Professional, Organizational, Political, Media Top four blogging sites: WordPress, Blogger, Movable Type, Typepad Blog content (posts and comments) is syndicated and organized — Therefore, easy to share and easy to find Blog content is organized using categories and tags
    • NAVIGATING THE BLOGOSPHERE Technorati aggregates blog content on the web — you can search at technorati.com Even Google has a blog search (no surprise there!) WordPress.com has its own blog search and allows you to search related tags Blogger does not — no worries, you can find it on Google, which owns Blogger
    • NAVIGATING THE BLOGOSPHERE Google has the best blog search online (my humble opinion) blogsearch.google.com Results can be sorted by relevance or date You can even set the date range for the search and do other advanced blog searches using the Advance Blog Search feature
    • IN A TWITTER @jtechieguy A Twitter Avatar, or username Tweet A micro-blog post (140 characters or less) RT A retweet of an existing tweet http://bit.ly/18Uw1A A shortened link — because you only have 140 characters #keyword A hash tag — used to organize tweets into categories and to search Twitter
    • TWITTER AND RESEARCH Do Identify who you are Explain you’re a researcher conducting research Follow other Twitter users — so they may follow you Tweet , tweet, and retweet — to give people something to follow Organize your followers into lists Pose questions to your followers — to generate data Don’t Hide your identity Spam your followers — you can get kicked off of Twitter if you do
    • FACEBOOK Facebook groups present real potential for collecting data & conducting research