Your SlideShare is downloading. ×
Headline Writing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Headline Writing

9,677
views

Published on

Published in: Education

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,677
On Slideshare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
327
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Attract the Reader With Dynamic Headlines Compiled by Dianne Smith, CJE Alief Hastings High School Houston, Texas August, 1999
  • 2. A well-written story will go unread if the headline does not grab the reader. Headlines also serve as a graphic element on the page.
  • 3. Headlines generally consist of two parts, a primary and a secondary.
  • 4. The primary head is visually more prominent and more important.
  • 5. The primary head captures the reader’s attention….
  • 6. And ties into the lead of the story and the subject of the photo.
  • 7. The secondary headline adds information found in the story.
  • 8. There are four basic combinations of primary and secondary heads:
  • 9. 1. Hammer 2. Kicker 3. Tripod 4. Wicket
  • 10. Hammer: A hammer consists of one or more lines of primary over one or more lines of secondary. Reign & Rain Five inches of pouring rain don’t dampen festivities Primary Secondary
  • 11. Kicker: A kicker consists of one line of secondary over one or more lines of primary. Five inches of rain don’t dampen festivities Reign & Rain Secondary Primary
  • 12. Tripod: A tripod consists of two or more lines of secondary stacked beside the primary. This is a more graphically challenging design. Five inches of pouring rain don’t dampen festivities Reign & Rain Five inches of pouring rain don’t dampen festivities Reign & Rain Primary Secondary
  • 13. Tripod: A tripod consists of two or more lines of secondary stacked beside the primary. This is a more graphically challenging design. Five inches of pouring rain don’t dampen festivities Reign & Rain Five inches of pouring rain don’t dampen festivities Reign & Rain Primary Secondary
  • 14. Wicket: A wicket consists of two or more lines of secondary over one or more lines of primary. Secondary Primary ‘ I had spent $45 getting my hair done, and I wasn’t about to ruin it before the dance, so I left the game in the first quarter.’--Jill Smith, Queen Rain & Reign
  • 15. Checklist Use fact-filled secondary heads and eye-opening primary heads. Use contrasting type styles between primary and secondary heads: bold and ital, for example
  • 16. Checklist Do not split an infinitive or prepositional phrase from one line to the next. Don’t split a word with a hyphen from one line to the next.
  • 17. Checklist Do not split a proper name from one line to another. Don’t split a verb phrase, prepositional phrase or infinitive phrase from one line to another.
  • 18. Checklist Omit the articles a, an and the. Use numerals rather than spelled out number names Don’t abbreviate unless the readers will understand.
  • 19. Checklist Avoid passive forms of the verb “to be”. Refer to the Associated Press Style Book if necessary. Consistency of style is important.
  • 20. Checklist Primary head should be tied to the main photo if there is one. Avoid using the name of the school or mascot in the headlines.
  • 21. Checklist Avoid stating the obvious. Tell the reader something new. Do not repeat key words from one part of the headline to the other.
  • 22. Checklist Use literary techniques such as alliteration, puns, satire if appropriate. Quotes make great secondary heads.
  • 23. Checklist Write in present tense if the event has already happened. Write in future tense or use infinitive (to + verb) to show that something will happen in the future.
  • 24. Checklist Main headlines do not necessarily have to have a subject and verb. Secondary headlines should always have a subject and a verb.
  • 25. The End This presentation will repeat in 10 seconds .