Color
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Color Presentation Transcript

  • 1. THE LITTLE BLACK DRESS How Color Gets Noticed
  • 2. WE TELL STORIES Yearbooks tell the story of the year in words and pictures. Design and presentation are also an important part of the story. Call it packaging. Every year is different. Every package should be unique.
  • 3. BRANDING NOTICE HOW COLOR PLAYS AN IMPORTANT PART OF THE BRAND. HAVE YOU SEEN THE NEW CUPS?
  • 4. IMPACT
  • 5. IMPACT
  • 6. IMPACT
  • 7. COLOR STRATEGIES No Strategy- Chaos Pull From Dominant Specific Color Pallette Combination
  • 8. USE COLOR CREATIVELY SHADING EMPHASIS GRADIENTS UNIFY ELEMENTS TEXT UNIFY SECTION NEGATIVE SPACE READER SERVICES BACKGROUNDS VISUAL INTEREST TOOL & RULE LINES SEPARATE
  • 9. COHESION TO FINISH COHESIVE COLOR PALLETTE FROM START ONE COLOR WITHA VARIEY OF SHADES AND TREATMENTS OR COLORS THAT WORK TOGETHER AND UNIFY THE BOOK. THE COLORS COME FROM THE COVER AND FLOW INTO THE BOOK
  • 10. SIMPLICITY
  • 11. USE COLORS FOR STORYTELLING
  • 12. USE COLOR FROM THE PHOTO
  • 13. COLOR MATCHES CONTENT
  • 14. COMBINE TYPE & COLOR
  • 15. EMPHASIS
  • 16. CLEAN COLORS
  • 17. SUBTLE USE OF COLOR
  • 18. JIM KRAUSE
  • 19. SOMETIMES COLOR CAN MAKE YOU CRAZY HOPEFULLY THIS HELPS
  • 20. THANK YOU JEFF MOFFITT moffitj@ocps.net