Podcasts, Wikis and Blogs, Oh My! <writer> <speaker> <consultant> Jeff Thomas Cobb Getting Beyond the Buzzwords

Communication 1.0 Pre-technology Personal, real-time, small scale

Still Communication 1.0 Influencers emerge in groups.

Still Communication 1.0 Early “networking.” Limited in scale. Constrained by time and place.

Communication 1.5 Emergence of recording and broadcast technologies. Increasing centralization and power of influencer role and growing capital requirements.

Communication 1.5 Mass communication becomes pervasive.

1.0 to 1.5 Individual to organization Personal to mass Heterogeneous to homogenous Incidental to pervasive Network to hierarchy

Individual to organization

Personal to mass

Heterogeneous to homogenous

Incidental to pervasive

Network to hierarchy

Communication 1.5 Web 1.0 Significant jump in low cost broadcast opportunities (web pages, e-mail).

Communication 1.5 Ability to connect, share, collaborate – easily and at low cost – begins to grow exponentially.

Communication 1.5 Web 2.0 Power of individual grows. Power of centralized influencers shrinks.

Web 2.0 Universe. Flickr Galaxy. Flickr: cobalt123

Individual to organization Personal to mass Heterogeneous to homogenous Incidental to pervasive Network to hierarchy Web 2.0 Universe. Flickr Galaxy. Flickr: cobalt123

Individual to organization

Personal to mass

Heterogeneous to homogenous

Incidental to pervasive

Network to hierarchy

What caused this?

What caused this

What caused this? User control of content, data increased dramatically Ability to interconnect applications increased dramatically Ability to form meaningful communities and collaborate increased dramatically.

User control of content, data increased dramatically

Ability to interconnect applications increased dramatically

Ability to form meaningful communities and collaborate increased dramatically.

2265 applications and counting*. *As of April 7, 2008

It can be overwhelming.

It can be overwhelming.

It can be overwhelming. Start simple.

Some possibilities and examples.

Podcasting http:// pod.aamva.org /

AAMVA A few possibilities: Easily broadcast important information Create expert interviews Encourage stakeholder content production Share conference sessions

A few possibilities:

Easily broadcast important information

Create expert interviews

Encourage stakeholder content production

Share conference sessions

Illinois State Parks Association

Record, Publish, Link

Wikis in Plain English See http://www.commoncraft.com/video-wikis-plain-english

Wikis http:// www.rxwiki.com

Wikis A few possibilities: Collaborative knowledge from member experts Collaborative management of educational resources Team work and group projects Event support and continuation

A few possibilities:

Collaborative knowledge from member experts

Collaborative management of educational resources

Team work and group projects

Event support and continuation

Montana Library Association

Free and Easy

Blogs http:// schaechter.asmblog.org /

ASM A few possibilities: Tap expertise of members and staff Accessibility to organizational leaders Postings to supplement events or on-demand learning Blog network for trainers and/or members

A few possibilities:

Tap expertise of members and staff

Accessibility to organizational leaders

Postings to supplement events or on-demand learning

Blog network for trainers and/or members

Michigan Nonprofit Association

Blogging in Minutes

A few more possibilities.

Social Bookmarking http:// weblog.infoworld.com/udell/gems/delicious.html

Social Bookmarking A few possibilities: Collect, share resources Transmit as feed to educational sites and blogs Supplement events and on-demand training

A few possibilities:

Collect, share resources

Transmit as feed to educational sites and blogs

Supplement events and on-demand training

Video on Demand (VOD) http:// www.youtube.com/watch?v =Z6lA1P2tF0o

Video on Demand (VOD) A few possibilities: Expert interviews and story telling Educational marketing Embedding in other Web environments Event support and continuation

A few possibilities:

Expert interviews and story telling

Educational marketing

Embedding in other Web environments

Event support and continuation

Photo and Slide Sharing http://www.slideshare.net/jcolman/cultivating-your-constituents-online-american-marketing-association

Photo and Slide Sharing A few possibilities: Event support and continuation Group discussion of shared presentations Embedding of presentations in sites and blogs

A few possibilities:

Event support and continuation

Group discussion of shared presentations

Embedding of presentations in sites and blogs

Photo and Slide Sharing http://flickr.com/photos/americanredcross/509265613/

Photo and Slide Sharing A few possibilities: Event support and continuation Maintain stock of organizational photos Encourage member/chapter photo sharing

A few possibilities:

Event support and continuation

Maintain stock of organizational photos

Encourage member/chapter photo sharing

Social Networking http:// www.facebook.com/group.php?gid =2216059283

Social Networking A few possibilities Event support and continuation Team and community support Aggregation of social media applications Personal learning and networking environment

A few possibilities

Event support and continuation

Team and community support

Aggregation of social media applications

Personal learning and networking environment

“1.0” and “1.5” are not necessarily invalid: pick the right approach for the context blend where appropriate What does it all mean? + +

“1.0” and “1.5” are not necessarily invalid:

pick the right approach for the context

blend where appropriate

Teacher as network administrator Organization as Network Administrator

Teacher as museum curator Organization as Digital Curator

Dangers? Can be hard to judge, hard to measure

Dangers? Can be hard to judge, hard to measure Jackson Pollock

Where to next? Personal exploration of possibilities Try out a variety of tools Use the tools themselves to capture your learning Understand your context The more your organization is already behaving like a network, the easier adoption of social media technologies will be

Personal exploration of possibilities

Try out a variety of tools

Use the tools themselves to capture your learning

Understand your context

The more your organization is already behaving like a network, the easier adoption of social media technologies will be

Where to next? Experiment, but with purpose Feel free to: E-mail me: [email_address] Call me: 919.201.7460 Skype me: jtcobb Comment on my blogs: http://blog.missiontolearn.com http:// www.jeffthomascobb.com/blog

Experiment, but with purpose

Feel free to:

E-mail me: [email_address]

Call me: 919.201.7460

Skype me: jtcobb

Comment on my blogs: http://blog.missiontolearn.com http:// www.jeffthomascobb.com/blog