Graphic design is often associated with images. Click Billboards and magazine ads show us that designers can speak volumes without using the written word. Click And yet, graphic design is not just about creating powerful pictures—that's what artists, photographers, and illustrators do. Click It's about communication. In fact, “visual communication” is the most accurate way to describe the purpose of graphic design. Slide Done
Clients and employers approach the graphic designer with some information that must be communicated to a wide audience. Click The designer's mission (should he or she choose to accept it) is to bring order and clarity to this information so that others may understand it. Click You might think of a designer as a special kind of translator who turns dreary old words into an inviting, accessible visual message. Slide over
So, what are graphic design principles? Graphic design principles are a seto of standard guidelines that assist graphic designers to create an artistic mode of effective visual communication through planning and execution CLICK Generally, all the principles of design apply to any piece you may create. CLICK How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. CLICK There is seldom only one correct way to apply each principle. END
Proximity/Unity Alignment Repetition/Consistency Contrast Balance White space
Have you ever gone to a party and observed the group of people in a room? You can often learn a lot about people by looking for who is listening intently to another person, which people seem to be strangers, or which people are ignoring others ~ All of this by how closely together they sit or stand. CLICK In design, proximity or closeness creates a bond between people and between elements on a page. How close together or far apart elements are placed suggests a relationship (or lack of) between otherwise disparate parts. Unity is also achieved by using a third element to connect distant parts.
Items relating to each other should be grouped close together CLICK 1 st cartoon appears CLICK 2 nd Cartoon appears Afterall, The proximity, or closeness of objects, implies a relationship CLICK When several items are in close proximity to each other, they become one visual unit rather than several separate units Dots graphic appears Notice that when objects are near each other, they tend to be grouped together. The circles on the left, appear to be grouped in vertical columns, while those on the right appear to be grouped in horizontal rows. CLICK When applying this technique to designing publications and websites, proximity helps organize information and reduces clutter. CLICK Graphic 1 appears Look at the text on this page. It is all jumbled together and not organized very well. CLICK With a few minor changes in the spacing and the text characteristics, the information is much more organized and easy to follow. The proximity of the text to the headings shows a connection between the heading level and the content.
Be conscious of where your eye is going Where do you start looking? What path do you follow? Where do you end up? After you read it, where does your eye go next? You should be able to follow a logical progression through the piece, from a definite beginning to a definite end
In this example, we perceive the MTV logo and the logo for the Europe Music Awards as forming a group in the top left corner and the logos of the sponsors as forming a group in the bottom right corner. The white space separating the two groups of logos is used to indicate 'grouping', and the proximity of the logos in each group achieves an effective design.
How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read, foster familiarity, or bring excitement to a stale design.
If there are more than three to five items on the page….
see if any of them are related and could be grouped together to form one visual element
The MTV logo and the European Music Awards logo are forming a group in the upper left corner. The sponsor’s logos form a group in the bottom right corner The white space separating the two groups of logos is used to indicate “grouping” The proximity of each group of logos makes this design effective
Although the graphic anchors the bottom of the page, the four text elements all float on the page with no apparent connection to each other (lack of proximity/unity )
The change in the headline (font change, reversed out of blue box) along with the subheading pulled in closer provides balance with the graphic on the bottom. The spacing between the two paragraphs of text is reduced slightly as well.
Avoid using more than one type of alignment on a page
Do not overuse the centered alignment
There is nothing inherently wrong with centered headlines, text, and graphics. They lend a formal tone to a layout. But, for this series of layouts something a bit more informal is called for. Also, large blocks of centered text are usually harder to read.
In this "Alignment" example, text alignment is left-aligned, ragged right, wrapped around the bottom graphic which is aligned more to the right, opposite an added graphic that is aligned to the right to help balance the overall design.
Palm Beach County Presidential Election Ballot