Planaby, a business overview.
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Planaby, a business overview.

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  • Hello, I am Jesse Tayler, founder and CEO. Over the next two and a half minutes, I'd like to share an exciting business with you. Planaby! Where friends meet plans.\n
  • Planaby is developing a social-planner and “stumbleupon-style” web badge to help event promoters reach mobile audiences, and match consumers seeking local activities.\n
  • Planaby is developing a social-planner and “stumbleupon-style” web badge to help event promoters reach mobile audiences, and match consumers seeking local activities.\n
  • 2. Planaby is like a concierge for your pocket, always finding you find things to do. Planaby actually learns what plans you like each time you use it.\n \n
  • Planaby is like a concierge for your pocket, always finding you find things to do. Planaby actually learns what plans you like and works anywhere you happen to be.\n \n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • So, a bunch of similar sounding startups and we’re all trying to answer this question of “what to do today?” -- some are just getting started, some have a little more funding or traction but none have truly satisfied, we wanted to know "Why?"\n
  • 7. As we’ve learned, Planaby is part tool and part inspiration - It’s like “PlanCast meets HouseAboutWe” .\n
  • There’s three things we’ve learned. Users want to see the next-generation City Guide. Daily planning is about “ideas” -- the things you want to do and the people you want to do them with. People don’t want just concerts or only science events they want it all - a highly personalized form of inspiration.\n
  • 2.This is an important mission because all across the globe, people turn to the internet to find a break in their routine. How do we know this?\n\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • To truly solve this problem, we have to go back to the source -- Where do plan ideas come from? The internet! From the smallest walking tours to the biggest concerts or Timeout magazine -- it’s all there, but they got no pin on a map!\n
  • 6. Planaby - it's kind of a concierge in your pocket - for the first time in history, technology allows us to do this --\n\n
  • 6. Planaby - it's kind of a concierge in your pocket - for the first time in history, technology allows us to do this --\n\n
  • 6. Planaby - it's kind of a concierge in your pocket - for the first time in history, technology allows us to do this --\n\n
  • 6. Planaby - it's kind of a concierge in your pocket - for the first time in history, technology allows us to do this --\n\n
  • So, they’re excluded - We need a way that existing promoters can easily identify the venues described in their posts. A sort of Geo-feedburner, if you will.\n
  • So, they’re excluded from the mobile world - We need a way that existing promoters can easily identify the venues described in their posts. A sort of Geo-feedburner, if you will.\n
  • Our technology platform is now creating the definitive global database of natural language venue identification hints and it improves every day.\n
  • This technology will auto-identify dates, times and now - the actual venues and places within the naturally written format of your posts.\n
  • 5. Planaby is entirely new technology, based on over two decades of large-scale software architecture and engineering experience in social networking, interactive media and communications.\n
  • The result is a fully Mobile-ready Planaby, complete with dates and times and focusing on the original curator’s most essential words. Event promoters get valuable analytics and our web-badge allows promotes to help reach out to the mobile world.\n
  • Now. folks who want mobile analytics can subscribe to an adwords style mobile data service. Of course, Planaby is still the best place for consumers to get the discounts and offers they need for the ideas in their bucket list.\n\n
  • Promoters tell us again and again that mobile promotion is valuable, but mobile analytics are like event promoter gold. \n
  • Planaby is designed to help promoters gain visibility where most of these calendar tools either try to curate their own events or worse, they steal ideas by scraping the dates from other people’s websites and leaving the motivating words that advertisers and promoters value most behind.\n
  • 5. Planaby is entirely new technology, based on over two decades of large-scale software architecture and engineering experience in social networking, interactive media and communications.\n
  • 5. Planaby’s business model is based on Advertising - Because Planaby knows WHO is going WHERE and WHEN, Planaby is the perfect audience for advertising networks, coupons, deals and promotions.\n\n
  • 5. Planaby is entirely new technology, based on over two decades of large-scale software architecture and engineering experience in social networking, interactive media and communications.\n
  • I’d like to sum up with a nursery rhyme.\n\n
  • SEED funding accounts for PR, technology and various business services, we've budgeted 200K for the next year and estimate cash flow positive within one year’s time.\n\n
  • Here is the simplified spreadsheet. Note that Advertising Revenue starting at 22 cents per user-quarter - Planaby believes in a future of advertising targeting the mobile universe with timely and relevant advertisements of all sorts, our 2013 advertising estimates are $1.00.\n\n
  • \n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • 3. So, what’s the solution? The solution is to be inspiring, be mobile, be social and be global -- planaby is inspiring, it’s the first planner that uses genuine and authentic personal quotes instead of plan dates and titles and we are already the most diverse geocded event database on the internet.\n\n
  • Thanks for taking a look at Planaby, it’s the future of events and planning and if you'd like to learn more, please contact me directly, -- thank you!\n

Planaby, a business overview. Planaby, a business overview. Presentation Transcript

  • .``Planabywhere friends meet plans. Founder, CEO Jesse Tayler
  • .``Planabywhere friends meet plans. Founder, CEO Jesse Tayler . ``
  • a social-planner and “stumbleupon-style” webbadge to help event promoters reach mobile audiences, and match consumers seeking local activities . `` View slide
  • Competitive Landscape View slide
  • Competitive Landscape
  • Problem1. People want the next-generation city-guide.2. People plan around ideas—a bucket list.3. They want it all: art-walks to concerts. . ``
  • Birthplace of Plans
  • Birthplace of Plans
  • Unique Technology Detect & Identify
  • Natural Language . ``
  • 11.14 7pm b+n union sq.
  • Natural Language . ``
  • Monetize• Publishers enjoy free Planaby geo services• Adwords style mobile data-mining & analytics• Consumers get relevant discounts and offers . ``
  • Financials 2012 Q4 2013 Q4 All 2014Number of Users 20,000 800,000 3,200,000 Revenue/User $0.00 $0.22 $1.00 Revenue $0 $176,000 $3,200,000 Total Expenses $65,500 $64,000 $256,000 Profit/Loss -$65,500 $112,000 $2,944,000 . ``
  • Use of Funds• $85,000 PR, Promotion and Marketing• $75,000 Software Engineering• $40,000 Operations, Legal, Hosting . ``
  • Thanks! For information on this“SoMoLo” business plan, please contact: Jesse Tayler 415-990-9737 jtayler@me.com . ``