New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil (FINAL)

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New Media, Technology, and Museums: Who’s in Charge? - Jeff Tancil (FINAL)

  1. 1. Web Development: Within the Museum and Beyond
  2. 2. Case Study: The Tenement Museum Stories of immigrants who lived in typical, 19 th Century tenement. Narrative, accessible approach to historic house Museum. 2008 “brick and mortar” visitors: 120,000 2008 “virtual visitors”: 500,000
  3. 3. Tenement Museum: Why a web guy? Capitalize on tech and funding opportunities. Liaise with, and bring knowledge to, various departments. Double as “IT guy” Report to Vice President.
  4. 4. The Web Guy… or
  5. 5. Case Study: A Virtual Tour Inter-departmental collaboration: education, curatorial and “web guy”. Web guy worked on content, interface and coding. Almost as popular as Virtual Tour of Graceland Useful to various audiences, including classroom.
  6. 6. Case Study: DARP <ul><li>TM funds creation of original, web-based art. Projects explore contemporary immigration. </li></ul><ul><li>Mission-driven and multi-purpose. </li></ul><ul><li>Expand audience/notion of history museum </li></ul>
  7. 7. Taking Stock: <ul><li>PROs: </li></ul><ul><li>Open to new technology and different applications of it. </li></ul><ul><li>Web guy driving projects… </li></ul><ul><li>… but not working alone. </li></ul><ul><li>Well-trafficked, well-regarded web sites. </li></ul><ul><li>CONs: </li></ul><ul><li>Also the IT guy! </li></ul><ul><li>Did institution try to do too much? </li></ul>
  8. 8. Shifting Role : Web as Marketing <ul><li>Is this the right home for the web? </li></ul><ul><li>In current climate, many low-cost, potential high-impact vehicles (e.g. Facebook) </li></ul><ul><li>CONTENT: as best marketing device—get noticed in a crowded field </li></ul><ul><li>Regardless of department, need supervisors who are attuned to the medium’s possibilities. </li></ul>
  9. 9. Case Study: IOTME Bring collections online. Inter-departmental... … but no clear leader and no involvement of Education. And perhaps too involved/expensive.
  10. 10. … and then a Department <ul><li>Serve as point person to generate projects. </li></ul><ul><li>Foster collaborative environment. </li></ul><ul><li>Focus on the Web/new media as part of Museum experience. </li></ul><ul><li>Supervise IT. </li></ul>
  11. 11. Case Study: From Ellis to Orchard <ul><li>Idea evolved organically over many years </li></ul><ul><li>Education-oriented </li></ul><ul><li>Collaborative </li></ul><ul><li>Many stakeholders </li></ul>
  12. 12. Case Study: From Ellis to Orchard <ul><li>Most popular non-visit page on site </li></ul><ul><li>SXSW award nominee </li></ul><ul><li>Already used in classrooms around country. </li></ul><ul><li>Steady flow of emails to Victoria. </li></ul>
  13. 13. The Move to Consultation <ul><li>Tenement Museum has great audience and need to raise money. </li></ul><ul><li>With new needs and new leadership, Web’s role changes: Museum wants consultation. </li></ul><ul><li>Museum now focuses on critical, small-scale updates; web less prominent. </li></ul>
  14. 14. <ul><li>Opportunity to work with variety of institutions. </li></ul><ul><li>See different approaches to integrating web personnel: own department to consultant aiding small staff. </li></ul><ul><li>Regardless of approach, good to have someone who is cognizant of and sensitive to organization’s needs, constraints and content AND the possibilities of the web. </li></ul>The Move to Consultation

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