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Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
Hoosier Weddings Proposal
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Hoosier Weddings Proposal

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Presentation created for Master's program course. New business pitch for a wedding resource aggregator website local to the Southern Indiana market. Concept, name and logo copyrighted (2012), contact …

Presentation created for Master's program course. New business pitch for a wedding resource aggregator website local to the Southern Indiana market. Concept, name and logo copyrighted (2012), contact me for investment opportunities ;)

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  • Prices = monthlyBasic reporting: # views, notification of new reviews, notification of new favorite/unfavoriteAdvanced reporting: # views, notification of new reviews, # views for identified competitors, avg # views for category, # new users/month
  • XO owns The Knot, The Nest, The Bump, The Blush (just launched), WeddingChannel.com, Weddings.com
  • XO owns The Knot, The Nest, The Bump, The Blush (just launched), WeddingChannel.com, Weddings.com
  • Wedding Wire Network owns: Wedding Wire, Project Wedding, Martha Stewart Weddings, Brides (magazine), Wedding Bee, Best (City) Weddings, Wedding Aces, Bridal Buds, Gay Weddings.com
  • Suppliers: very competitive and many suppliers, if some join many should followSubstitute products: complement rather than compete with SCI Bride’s Guide mag and Bloomington Bridal Show
  • Suppliers: very competitive and many suppliers, if some join many should followSubstitute products: complement rather than compete with SCI Bride’s Guide mag and Bloomington Bridal Show
  • *Pricing for Bloomington, INSCI Bride’s Guide = ad placement (print and online)B-town Bridal Show = vendor booth
  • Transcript

    1.  Vendor listing and review site for South-Central Indiana
    2. • Description of business• Income sources• Competitive overview• Competitive obstacles
    3. 903 Marriage licenses in Monroe County in 2011*$16,292 Average wedding cost inand Bloomington, IN**$27,153$14.7 M Amount spent in 2011 if everyand couple with a marriage$24.5 M license has a wedding*The Herald-Times **CostofWedding.com
    4. • In Bloomington, IN—where you have such fond memories of grad school• How will you start planning?• Where will you find information on all the things you’ll need: venue(s), catering, flowers, photographers, etc.
    5. • Vendor listing and reviews• South-Central Indiana o May expand to more of Indiana• Free to users o Registration required• Free listing for vendors o Added benefits for subscribers
    6. • Vendor subscriptions o $0 Standard account: list business, contact information, 1 photo o $40 Preferred account: 4 photos, respond directly to users, basic reporting o $80 Featured account: unlimited photos, featured listings in category, advanced reporting• Third-party information sales o aggregate data o opt-in for individual information• Advertising
    7. Best South-Central  The Knot WeddingChannel.co m Indianapolis Weddings Indiana Bride’s Guide Bloomington Bridal ShowPrimary operations Online, Online Online Print (magazine), Offline event print online (magazine & book)National/local National National Local Local Local# of vendors 21,000 More than 14,000 About 1,200# of local vendors 9* ~100** 43 50Reviews Yes Yes Yes No NofunctionalityOwned/distributed XO Group, Inc. WeddingWire Hoosier Times, Sponsors: Perfectby Inc. Parties, The Herald Times, WBWB radio, Bloomington Convention Center2011 revenue $124.3 million NA NA NA2011 revenue from $70.1 million (online) NA NA NAadvertising*Count of Bloomington, IN address **Count of (812) phone
    8. • Online resource for wedding ideas and planning o editorial content about weddings o vendor directory o photos of “real weddings” o offline components: quarterly magazine, books
    9. • High brand recognition o 8 in 10 U.S. brides use their site (The Knot.com)• Owned by the XO Group• Income sources o advertising (online, print) o retail (wedding favors, invitations, etc) o user information
    10. • Online resource for wedding registries and vendor directories
    11. • Owned by the XO Group• Income sources o advertising o vendor subscriptions for added features o likely partnerships with large retailers (registries) o user information
    12. • 140 localized sites for vendor listings and reviews o Indianapolis only site for Indiana market• Users cannot review vendors without vendor access• Owned by the Wedding Wire Network• Income sources o vendor subscriptions o user information
    13. • Annual magazine for brides in South-Central Indiana o editorial content about weddings o vendor directory o photos of real weddings o companion website• Published and distributed by The Herald-Times• Income sources o advertising
    14. • Annual bridal show for weddings in Bloomington & surrounding areas o vendor booths o giveaways o distribute information (SCI Bride’s Guide) o online component…• Income sources o vendor registration o $3 admission
    15. Harvest Deer Park One Moon The Workshop Manor World Can add vendors Sign up Flower (Photography) (Venue) Catering FarmThe Knot No No No No No Required, freeWedding Yes No Yes No Yes Required, freeChannelBest Yes Yes Yes No No Must get info fromIndianapolis vendorWeddingsSCI Bride’s Yes No No No NoGuideBloomington Yes Yes No No NoBridal Show
    16. • Low power of suppliers (vendors)• Low power of buyers (people planning weddings in SC Indiana)• Low threat of substitute products—users turning more to online resources rather than magazines, print directories
    17. • High rivalry among competitors o differentiate by targeting South-Central Indiana o disadvantaged by XO Group & Wedding Wire Network economies of scale• High threat of new entrants—especially from Best (City) Weddings, The Knot local sites o may be first-mover advantage in area • develop relationships with vendors, brand recognition with buyers • direct network effects in vendor reviews
    18. Additional Listing priceChannel features price Yearly cost Photos User reviews Searchable (monthly) (monthly)The Knot $110 Standard* Preferred $1,320 Yes Yes Yes FeaturedWedding Free (can be $110 Standard* $1,320 Yes Yes YesChannel added by users) Preferred FeaturedBest Free $130 Enhanced $1560 - $4,200 Yes Yes NoIndianapolis $175 FeaturedWeddings $350 SpotlightSCI Bride’s $455 - $2,395 No No NoGuideBloomington $375 No No NoBridal ShowHoosier Free (can be $40 Preferred $480 - $960 Yes Yes YesWeddings added by users) $80 Featured *Pricing varies by location
    19.  

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