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Analysis of Three Personalized Search Tools in Relation to Information Search: iGoogle, LeapTag, and Yahoo! MyWeb

by on Jun 13, 2007

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Personalized search is becoming mainstream with the rollout of iGoogle®. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize ...

Personalized search is becoming mainstream with the rollout of iGoogle®. While only beginning to impact consumers, these search tools require search experts to retool and rethink how they optimize websites. Three personalized search tools are analyzed to illustrate common features related to the information search stage of the consumer buying process (Kotler & Keller, 2006, p. 191). Conclusions provide a summary of potential SEO (search engine optimization) tactics and five key considerations.

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  • jtachau jtachau A version of this presentation with audio can be accessed here: http://www.tachau.com/aim/cap-pres/Tachau2007.pps

    A PDF of this research report on personalized search can be accessed here: http://www.tachau.com/aim/tachau2007.pdf
    6 years ago
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Analysis of Three Personalized Search Tools in Relation to Information Search: iGoogle, LeapTag, and Yahoo! MyWeb Analysis of Three Personalized Search Tools in Relation to Information Search: iGoogle, LeapTag, and Yahoo! MyWeb Presentation Transcript