“ Think of grammar and style as analogous to, say, table manners. [...] Your job as a writer is to have certain effects on your readers, readers who are continuously judging you, consciously or unconsciously. If you want to have the greatest effect, you'll adjust your style to suit the audience, however arbitrary its expectations.”
“ You want your reader to know enough material to understand the points you are making. It's like the old forest / trees metaphor . If you give the reader nothing but trees , she won't see the forest (your thesis, the reason for your paper). If you give her a big forest and no trees, she won't know how you got to the forest (she might say, 'Your point is fine, but you haven't proven it to me'). You want the reader to say, 'Nice forest, and those trees really help me to see it.'”
Quoted from “Audience: The Writing Center, University of North Carolina at Chapel Hill”
Works Cited "Audience." Audience Handout . The Writing Center, University of North Carolina at Chapel Hill. 4 Dec. 2008 <http://www.unc.edu/depts/wcweb/handouts/audience.html>. Hyatt, Michael S. "Working Smart: Five Rules for Better PowerPoint Presentations." Michael Hyatt: Working Smart . 21 June 2005. 2 Dec. 2008 <http://www.michaelhyatt.com/workingsmart/2005/06/five_rules_for_.html>. Lynch, Jack . "Lynch, Guide To Grammar And Style - A". Guide to Grammar and Style . Rutgers. 4 Dec 2008 <http://andromeda.rutgers.edu/~jlynch/Writing/a.html>. Stephens, Cheryl. "An Introduction to Plain Language." 27 Apr. 2003. Plain Language Association International . 4 Dec. 2008 <http://www.plainlanguagenetwork.org/stephens/intro.html>.