Top reasons customers choose SugarCRM over salesforce


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SugarCRM is one of the top alternatives to This presentation goes over the 13 reasons why customers choose SugarCRM over For more information on how SugarCRM is the best CRM solution for your business go to

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  • Flexible Shortcut bar allows YOU multi-task (this adddresses one of the biggest end user complaints) Very easy to customize YOUR My Sugar and Sales/Marketing Pages Customize Sugar around the unique way YOU workIntuitive Contextual search makes it easier for YOU to find the right information Reducedthe average number of clicks by 30% The new interface acts the way YOU would expect it to ask. For example, when you get a list with more than one page and you page through it to look for a record, it will rememberwhere you were in the listOpen New UI is ready for the facebook, Google Apps and LinkedIn generation Application is screen resolution aware SCRM ready
  • Sugar puts you back in control over your CRM
  • You can do so much more with ours than with anybody else
  • One price world wideSalesforce charges customers a 45% premium to host their CRM solution on the same servers just because you are in a different billing locationWhat else would you expect from a company that has arbritary limits in its productsJust like with a video game, you want more features, you have to go to a higher levelYou want more value, you have to go to a higher levelThey are gaming their customers
  • Top reasons customers choose SugarCRM over salesforce

    1. 1. Top Reasons Customers Choose SugarCRM over October 2011
    2. 2. Customers Making The Right Choice
    3. 3. eWeek’s take on SugarCRM vs. SugarCRM is  What modern CRM should be like  More flexible  Certainly less expensive  The more versatile cloud- computing offer  Easily the winner on price  Inclusive some Sugar features such as the customer self-service portal, are only available at an additional cost in  Possibly the best alternative to
    4. 4. over
    5. 5. CRM Made Simple
    6. 6. Key Customer Benefits Flexible Intuitive Open
    7. 7. These Matter Because They Give You Control
    8. 8. Countdown to over
    9. 9. Reason 13: Deploy Anywhere salesforce cloud SugarCRM  Customer cloud  Sugar cloud  Partner cloud  Public cloud This matters to you because  Choice always matters  Control
    10. 10. Reason 12: Customizations and Integrations − Proprietary language; − Arbitrary limitations hidden fees − SOAP API SugarCRM  Common language; PHP  No limitations or hidden fees  SOAP and REST API  SugarLogic This matters to you because  Greater flexibility  Bigger options  More control
    11. 11. Reason 11: Open − Closed environment − Stuck on salesforce island SugarCRM  Open environment  Code level access  Open source  Audit capabilities  CE has over 7M downloads This matters to you because  Control over your destiny  More value
    12. 12. Reason 10: More Value − 5 editions (levels) − Upgrade to the next level to unlock more features and value SugarCRM  Integrated Marketing engine  Sugar Mobile is more flexible  Sugar Professional has more features than level 1, 2 or 3 This matters to you because  You deserve to be treated as a customer, not a number
    13. 13. Reason 9: No Penalty for Success − Penalizes your CRM success − Arbitrary limits SugarCRM  Sugar grows with you  No penalty for greater value  Sugar Professional is equivalent to salesforce Enterprise This matters to you because  Customer success should never equate to an upsell opportunity
    14. 14. Reason 8: Flexible − “flexible” on their terms − Notoriously difficult to work with − Integrations are controlled through the AppExchange SugarCRM  Works the way YOU work  Customers love Sugar  Integrations are open and available to all customers and partners This matters to you because  Options are key  No vendor lock in
    15. 15. Reason 7: Your Data is Yours − .csv backup is not usable format − No ODBC support − Weekly backups are $$$ SugarCRM  Full relational database backup  ODBC support  Weekly backups are free This matters to you because  Your data is yours  You should have control, anytime, all the time
    16. 16. Reason 6: Configurations − Configurations by admin − Configuration limitations SugarCRM  Configurations by end user  No configuration limitations  Easy SocialCRM configuration This matters to you because  More flexibility  Greater control
    17. 17. Reason 5: Intuitive − 10 year old design − Focus on chatter not on sales − Unnecessarily complex SugarCRM  The best user experience  Common web 2.0 UI  End users customization This matters to you because  Your people can focus on your customers, not on data entry  Better end user adoption
    18. 18. Reason 4: Social CRM − Social CRM is about customers − Chatter is internal collaboration − Radian6 is not Social CRM but monitoring of social media SugarCRM  Activity streams  LinkedIn, Twitter Facebook  Customer and social collaboration, GoToMeeting, Google Docs, LotusLive, Qontext and WebEx This matters to you because  It’s all about customers…
    19. 19. Reason 3: Sales Intelligence − Jigsaw only − Premium service SugarCRM  InsideView, Jigsaw, Hoovers  Included in the subscription This matters to you because  Better informed sales staff = greater revenue opportunities
    20. 20. Reason 2: Mobile CRM − BlackBerry, iPhone, Windows − Need to Learn Development − full mobile solution is expensive SugarCRM  Android, BlackBerry, iPad iPhone  Much better PIM integration  No learning mobile development  Included in the subscriptions This matters to you because  Mobile CRM is critical to most customers
    21. 21. Reason 1: Affordable − Upsell to Enterprise edition $125/user/month − Customers in EU, AUS, Japan pay a 45% premium (~$180) €135/user/month AU$180/user/month ¥15,000/user/month SugarCRM  More value for your money  $30/user/month This matters to you because  Cost always matters
    22. 22. SugarCRM –More Flexibility, Greater Control, Better Price
    23. 23. is Not Cloud does not run on Amazon EC2 IBM SmartCloud Enterprise Google App Engine Microsoft Windows Azure Rackspace cloud As Amazon gets better, faster and cheaper how does that benefit Cloud means flexibility and portability. It means that the customer gets the benefit as IBM, Microsoft, Google, Amazon, Rackspace, etc. get better/faster/cheaper. brings none of that.
    24. 24. Closing Remarks fromLarry Ellison, CEO Oracle “Salesforce has a weak security model - everyones data co-mingles on the same platform and if that goes down, everyone goes down. It is not fault tolerant, its not virtual and its not elastic” r-rolling-blog/ellison-rains-on- salesforcecoms-cloud-parade- 200910
    25. 25. Closing Remarks fromLarry Ellison, CEO Oracle The Salesforce cloud computing platform is the Roach Motel of clouds., You can check in but you can’t check out”. “Beware of the false cloud” 10/06/ellison-reveals- oracles-public-cloud-calls- salesforce-the-roach-motel- of-cloud-services/
    26. 26. Exposed: arbitrary limits
    27. 27. Exposed: pricing scheme