The Future of Business is Open
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The Future of Business is Open

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This is a copy of the keynote presentation I did at TechDayAsia. This deck does not have any of the video content. If you need the slides with the video content, please contact me directly.

This is a copy of the keynote presentation I did at TechDayAsia. This deck does not have any of the video content. If you need the slides with the video content, please contact me directly.

The social media revolution has quickly changed the corporate software requirements for business of any size. Learn how using an open source software strategy can solve your business problems and future proof your business against the ever changing market trends and enable you to quickly adapt to new these new trends.

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  • Thank you Marco for this warm welcome and thank you all for attending this fantastic event. Normally at conferences, you are asked to now turn off your smartphones and put away your laptops or tablets.
  • Today I would ask you to to do the opposite. Please turn onyour smartphones, tablets and laptops and start tweeting about your experiences and thoughts using the following hashtags.. I invite you to start a conversation with your friends and colleagues about how the future of business is open.
  • As Marco said, I run product marketing for SugarCRM.A copy of this presentation can be found on slideshare if you go to www.slideshare.net/jsysmansThis is a great conference. Asterisk is the leading provider of open source PBX solutions
  • Just likeSugarCRM is the leading provider of open source CRMSo why is the future of business open?Before I answer that question, I would like to share a video with you.
  • Social Media intro video
  • So What,What does a video about the social media revolution have to do with the future of business?What does a video about the social media revolution have to do with Asterisk?What does a video about the social media revolution have to do with open source?To help answer this and several other questions in presentation I used a bit of “video crowdsourcing” if you want. For this question, I asked Larry Augustin, one of the people who came up with the term “open source”, how open source and social media are related.
  • So this social media revolution enabled by the likes ofFacebookTwitterLinkedInWikipediaAsteriskGoogleIs fundamentally changing the way we work live and play. And all of these social media services are build on open source.I would want to go as far as to say that if it were not for open source, social media would not be where it is today.
  • This number I find amazing. 800,000,000 users on facebook at the of last year. 11% of the world’s population.And facebook, just like sugarcrm, is written in php. So next time somebody questions if open source technology like php is scalable, you can just point back to facebook…
  • Twitter is build complete on open source, from front to to back. Let’s make sure we start this conversation by tweeting right now.
  • LinkedIn is the biggest social media network for professionalsI invite you all to link with me on LinkedIn.
  • Wikipedia and the Wikimedia application is the powers all kinds of wiki’s around the world.In fact, according to studies, Wikipedia entrances are as accurate but far more wide that EncycloplaBrittanica. I remember at my house when I grew up, we had an encyplopediabrittanica. My dad bought it in the 70’s for us (his kids to use) later in school. So many years later, in college, when I used it as reference a lot of the information was not that accurate.
  • Asterisk is clearly changing the way we work live and play. Created in 1999 it is now the largest force for change in the world of telecommunications, bringing telephony to the masses without restrictionMillions of downloads9000 developersAnd a community larger than the average small to medium city.
  • And this brings us to Google. Google has contributed over 20M lines of code and over 900 projects. One of the most successful projects contributed by Google is Android
  • Android.
  • So lets look at the smartphone market.I admit, 3 years ago I was a crackberry user. Me and my blackberry were inseparable. Then I got my hands on an iPhone and that was the first attach on Blackberry. Apple and Blackberry had nicely carved out the market for smartphonesAnd the came android
  • In a little over 2 years, one in every two new smartphones sold in the US is an Android phone. And it are the traditional smartphone providers, RIM and Microsoft who are the victims of Android’s success. And one of the trends I see now with my friends is more and more of them trading in their iPhone for an Android device.Can I see with a raise of hands how many of you have an Android smartphone or tablet?
  • I hope that you agree with me that the without open source, there would not have been a social media revolution.In the 2nd part of this presentation, I would like to review the business benefits of using open source and how being an open business can help you.These benefits areOpenFreedomControlTrust
  • Lets look at Open firstAnd again, I asked Larry Augustin, what, from his perspective the business benefits of open are.
  • In addition that what Larry said, the business benefits areDe-risk adoptionGive you source codeCommunity accessBuy as you goLower TCO Take out the cost of adoption Low cost of exit, because you get your dataQuickly adopt new technologiesFuture proof your business
  • UK Gov’t wants in all bids exists costs because the cost of vendor lock inhttp://www.internetnews.com/dev-news/article.php/3806866/UK+Throws+Weight+Behind+Open+Source.htmAvoiding proprietary software lock-in is a key plank of the U.K.'s plan as well. The plan calls for the government to require proprietary vendors participating in procurement bids to specify exit costs for their software.
  • Let’s look at the following example.One of the big business issues the automobile industry faces is improving fuel economy
  • One of the solutions was the introduction of Hybrid Technology
  • To riff on an analogy I originally heard from Red Hat founder Bob Young, would you buy a car with the hood locked shut and where only the dealer who sold you that car had the key? Imagine for a minute what that would mean. Only the dealer could perform regularly scheduled maintenance. You couldn’t modify the engine in any way, such as tuning for higher performance or modifying it to run on alternative fuels. Imagine you were on a trip and the car broke down. While you might have the skills to fix it, or might find a local mechanic who could fix it, you wouldn’t have those options. Only the dealer has the key, and only the dealer has the right to touch that engine. Imagine how frustrating that lack of control would be.
  • To riff on an analogy I originally heard from Red Hat founder Bob Young, would you buy a car with the hood locked shut and where only the dealer who sold you that car had the key? Imagine for a minute what that would mean. Only the dealer could perform regularly scheduled maintenance. You couldn’t modify the engine in any way, such as tuning for higher performance or modifying it to run on alternative fuels. Imagine you were on a trip and the car broke down. While you might have the skills to fix it, or might find a local mechanic who could fix it, you wouldn’t have those options. Only the dealer has the key, and only the dealer has the right to touch that engine. Imagine how frustrating that lack of control would be.
  • The next business benefit is freedomI asked Nick Halsey to share some of his thoughts on Freedom. Nick is currently working for his 3rd commercial open source company
  • So who would like some free beer?
  • Let’s look again at the benefits of freedom.You can modify your softwareYou are independent of the vendorAnd your software is here to serve you and not the vendorBecause traditional software locks you in
  • And lock-in meansHigh costs of exist (which is why the UK gov’t wants exit costs detailed in every tender)A complete dependency on the vendor
  • The 3rd business benefit of open source is controlFreedom and control are tightly integrated. And I though who better than the co-founder and CTO of SugarCRM to detail this.
  • So let’s look again at the benefits of controlYou control your destinyYou can build solutions that specifically meet your needsAnd again control gives you indepence
  • The final business benefit is TrustAgain Clint has a very good take on trust
  • So we’ve talked about social media and open hourceHow social media is enabled by open source and without it social media as we know it today would probably not exist.Social collaboration, social crm is changing the world and what is fueling this is the openness, the transparancy of these solutionsOpen = transparentSo companies around the world are starting to demand that the software vendors they are using are open and transparantWhat we did to software with open source; social media is doing to business by changing the rules. Open source is powering social media. Facebook is built on LAMP. Twitter is built on lots of different open sourceThe principles that have powered the revolution in software development are the same principles that are powering the revolution the way we are working togetherSo let’s listen for the last time to Larry Augustin

The Future of Business is Open The Future of Business is Open Presentation Transcript

  • The Future of Business is Open Its not just about the software Its about the business problems you solve
  • @TechDayAsia@asteriskpbx@jsysmans
  • About Me • Senior Director Product Marketing @ SugarCRM • @jsysmans • jsysmans@sugarcrm.com • slideshare.net/jsysmans
  • About SugarCRM • Business – Leading provider of Open Source CRM Software – Founded April 2004. – HQ in Cupertino, California, offices in EMEA and APAC • Market Traction – Award winning products – 3rd largest global CRM Provider – 1M users; 80,000+ organizations • World’s Fastest Growing CRM Company – 68%+ billings growth 2011 over 2010 – > 10 Million downloadsLeader Position in CRM for Midmarket - June 2010 – 2,500+ New customers in 80 countries
  • Open Is Changing the Way We Work, Live, Play
  • Open Is Changing the Way We Work, Live, Play 800,000,ooo users as of Dec 31, 2011 Over 11% of the world population…
  • Open Is Changing the Way We Work, Live, Play 450,000,000 users as of Dec 31, 2011 6.5% of the world population…
  • Open Is Changing the Way We Work, Live, Play 150,000,000 users as of Dec 31, 2011 2% of the world population…
  • Open Is Changing the Way We Work, Live, Play 16,297,451 named accounts 1,500,000,000 total edits in Wikimedia
  • Open Is Changing the Way We Work, Live, Play Over 1,000,000 servers running Asterisk Two words: Google Voice
  • Open Is Changing the Way We Work, Live, Play Google has released over 20 million lines of code and over 900 projects
  • Open Is Changing the Way We Work, Live, Play
  • 20 15 0 30 45 50 25 5 10 40 35 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10Source: comScore reports 2009 - 2011 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Share (%) of Smartphone Subscribers, Total Number of US Smartphone Users RIM Palm Apple Other Symbian Microsoft
  • 20 15 0 30 45 50 25 5 10 40 35 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10Source: comScore reports 2009 - 2011 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Share (%) of Smartphone Subscribers, Total Number of US Smartphone Users RIM Palm Apple Other Google Symbian Microsoft
  • The Future of Business is Open Trust OpenControl Freedom
  • The Future of Business is Open Trust OpenControl Freedom
  • Business Benefits of Open De-risk Adoption Lower TCO, Lower Exit CostsQuickly Adopt New Technologies Futureproof Your Business
  • Business Benefits of Open
  • Traditional Software is Closed
  • Business Issue: Achieve Better Fuel Economy
  • Business Issue: Achieve Better Fuel EconomySolution:
  • The Future of Business is Open Trust OpenControl Freedom
  • Business Benefits of Freedom
  • Business Benefits of FreedomModify Your Software Independent of the Vendor Software to Serve Your Needs
  • Traditional Software Locks You In
  • The Future of Business is Open Trust OpenControl Freedom
  • Business Benefits of ControlControl Your Destiny Solve Your Specific Needs Don’t Be Dependent
  • Traditional Software Ties Your Hands
  • The Future of Business is Open Trust OpenControl Freedom
  • Business Benefits of TrustOPEN = TRUST TRUST is the BASIS of any RELATIONSHIP We’re in the relationship business
  • The Future of Business is Open
  • Thank You