What Is Web 2.0 - A Primer for Small Business Owners


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Presentation aimed at defining Web 2.0 for entrepreneurs. Begins with a historical view of the web: from BBS's to Web 1.0 through to Web 2.0. Highlights some of the most significant flavors of Web 2.0. Discusses the open government initiative and how that will shape things to come. And finally, discusses the importance of defining a strategy to deal with Web 2.0 that is appropriate for your company.

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What Is Web 2.0 - A Primer for Small Business Owners

  1. 1. WHAT IS THIS WEB 2.0 THING?<br />John Sutton, Director of Interaction Design<br />Nikki Pampalone, Senior Information Architect<br />
  2. 2. The Internet: a brief history in time<br />The first widely adopted web sites were called Bulletin Board Systems (BBS)&gt; Local&gt; Dial Up&gt; News and Information &gt; Message Boards and Chat&gt; Files, Images and Software Downloads&gt; System Operator (SysOp) Hobby<br />
  3. 3. Web 1.0<br />&gt; Flat Pages<br />&gt; Sections<br />&gt; No User Contribution<br />&gt; Content Ownership<br />
  4. 4. Sound like a book?<br />
  5. 5. Actually less technologically savvy than a book<br />Printers inserted blank pages and flyleaves into books, so readers can contribute their own words&gt; Scribbled in the margins&gt; Added their own paragraphs and chapters&gt; Writing in books was the norm<br />&gt; Books are portable<br />
  6. 6. But, Web 1.0 was cool!<br />&gt; Message reached a world-wide audience<br />&gt; Access for anyone with an internet connection <br />&gt; Designers had a new canvas<br />&gt; Retailers had a new outlet<br />&gt; Non-profits had a new soapbox<br />&gt; Governments could go green<br />
  7. 7. But, Web 1.0 was limited <br />&gt; Users could not contribute<br />&gt; Content was exclusive<br />&gt; Designers were limited to pages and sections<br />&gt; Web was not portable<br />
  8. 8. Web 2.0: Defined<br />&quot;Web 2.0&quot; refers to web development and web design that facilitates:<br />&gt; Interactive information sharing<br />- User Generated Content<br />&gt; Interoperability<br />- Portability<br />&gt; User-centered design<br />- Designing for User Needs<br />&gt; Collaboration on the World Wide Web<br />- Shared Ownership<br />
  9. 9. More Flavors than just Chocolate and Vanilla<br />
  10. 10. Lifestreams & Social Networks<br />2002<br />2004<br />2002<br />2005<br />&gt; Your life in bits of data<br />&gt; Personal and/or Professional<br />&gt; Connect with others<br />&gt; Open API, or Closed System<br />&gt; Facebook? Think social, not biz<br />
  11. 11. Crowdsourced/Aggregated Content<br />2005<br />2004<br />2007<br />2007<br />&gt; Leverage the “Wisdom of Crowds”<br />&gt; Working together to find what’s important<br />&gt; News and Information or Task Based<br />
  12. 12. Location<br />2004<br />2004<br />2008<br />2009<br />&gt; Find things near you<br />&gt; Find things that interest you<br />&gt; Let others know where you’re at<br />&gt; Leverage GPS and Interactive Map Tools<br />
  13. 13. Multimedia Share<br />2002<br />2004<br />2003<br />2004<br />2005<br />&gt; Shoot it, share it<br />&gt; Steal it, share it<br />&gt; View it, share it<br />
  14. 14. Micromedia and Microblogging<br />2006<br />2007<br />2006<br />&gt; What’s on your mind?<br />&gt; Please limit that to 140 characters!<br />&gt; Connect to customers<br />&gt; Connect with whoever is listening<br />
  15. 15. One Web 2.0 application can spawn hundreds<br />
  16. 16. Open APIs<br />&gt; Free use and flow of data<br />&gt; Instructions for use<br />&gt; Can use the data for almost anything<br />&gt; Imagination is the only major limitation<br />
  17. 17. Finally, true mobility<br />&gt; OneWeb vs. Mobile Web<br />&gt; One Web is winning<br />&gt; Open API spawns thousands of new businesses<br />&gt; Access anywhere – not perfection<br />
  18. 18. Biggest Data Store?<br />&gt; Federal, state and local governments<br />&gt; Open Government/Sunshine Laws<br />&gt; Gov 2.0<br />&gt; Can use the data for almost anything<br />&gt; Imagination is the only major limitation<br />
  19. 19. What can we do with this data?<br />&gt; Work with data type combinations <br />&gt; Create something useful for your audience<br />&gt; Safety, services, intelligence, procurement…<br />
  20. 20. Gov 2.0<br />definition: not just social media, but government as an open platform that provides data, services, & systems that can be built upon. It is idea-sourcing, and enables action & innovation.<br />
  21. 21. Air Force: GPS<br />
  22. 22. Utah.gov<br />
  23. 23. Recovery.gov<br />
  24. 24. What’s Your Strategy?<br />Understand why you’re using social media•connect•conversations•collaborate•customer service •promote content…etc<br />
  25. 25. Things to Remember<br />One size does not fit allIt’s not about technologySocial media is an attitudeMake sure content is shareable & portableBe interesting! Have a content planKeep it simple & well designed<br />
  26. 26. Takeaways - Web 2.0 is about<br />&gt; Making information more useful for users<br />&gt; Opening data for public or private enterprise<br />&gt; Building a soapbox and encouraging voice<br />&gt; Connecting and socializing<br />&gt; Access, delivery and mobility<br />