Maac an overview
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Maac an overview

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This presentation was prepared to understand MAAC's stand in the market. ...

This presentation was prepared to understand MAAC's stand in the market.
Visit: www.malad.maac.info

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  • Width: 3 different productsLength: Approx19 so Average Product Length: 19/3 = above 8Depth: variants: e.g. 1 for Degree, 3 for Career course & 4 for STCs

Transcript

  • 1. Maya Academy of Advanced Cinematics
  • 2. Table of Contents
    Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SWOT Analysis Competition StudyFacts & FiguresFinancial Projections
  • 3. Executive Summary
    • Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012 at CAGR 22%
    • 4. India is becoming a global outsourcing hub providing animation production services
    • 5. Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%)
    • 6. MAAC is growing at 22% CAGR.
    Market
    • Increasing domestic demand for animation
    • 7. India emerging as animation outsourcing hub
    • 8. Increase in institutions providing animation education
    • 9. Increase in demand of skilled resources
    • 10. High set up and production cost
    • 11. Manpower shortage
    • 12. Protection of Intellectual property
    • 13. Competitors
    Drivers
    Challenges
    • Increase in budgets and realizations for animation movies
    • 14. Use of animated content across sectors
    • 15. Indian animation movies are gaining international appeal especially the mythological characters
    • 16. Increase in demand of skilled manpower
    Future Trends
  • 17. MAAC Advantage
    • MAAC is a pioneer in high-end 3D animation & VFX education
    • 18. MAAC has successfully prepared thousands of students for careers in animation studios & in filmmaking.
    • 19. MAAC is part of Aptech, the global retail & corporate training solutions provider.
    • 20. Market share of 39% in India
    • 21. Over 75 centre’s across India & the Middle East , UK, Nepal & Singapore
    • 22. MAAC is growing at the rate of 22% (CAGR)
  • Market Overview
    • Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012
    Annual growth rate of 22% from 2008-12
    • The sector is booming with overseas entertainment giants like Walt Disney, Imax
    and Sony outsourcing cartoon characters and special effects to India
    • Future outlook for animation sector is bright as Indian mythological characters gain international appeal
    • 23. Animation training industry has the potential to grow at 18 per cent in India
  • 24. MAAC Product Mix
  • 25. Product Levels: Customer Value Hierarchy
    Potential Product
    Augmented Product
    Expected Product
    Basic Product
    Core Product
  • 26. Advertising Activities
  • 27. Advertising Campaigns
  • 28. 24fps Awards
  • 29.
  • 30. Competition Study
    For Gaming Course
  • 31. Estimated Revenue for Next Five Years
    Base for Estimation:
    Growing Animation Industry
    Growing need for skilled manpower in the Industry
    MAAC’s continued growth History
    Additions of two new range of products viz Multimedia & Gaming Courses
    Company yet to open centers in many 2 & 3 tier cities across India
    International market
  • 32. Estimated Advertising Budgets
    Actual Figures are mentioned for FY 2010-11
    Ad Budget: Approx 4.5% of Booking amount. Which goes on decreasing due to new centre openings & thereby cost per centre comes down.
  • 33. References
    www.maacindia.com
    Nasscom Industry Survey
    Business Standards
    Economic Times
    National Skill Development Corporation
    www.nsdc.org
  • 34. Thank You
    By Sunil Jaiswal
    Contact: +91 98192 12154
    Mail ID: jsunil07@yahoo.com