Maya Academy of Advanced Cinematics<br />
Table of Contents<br />Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SW...
Executive Summary<br /><ul><li>Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012  at CAGR 22%
India is becoming a global outsourcing hub providing animation production services
Animation training industry has the potential to grow at 30 per cent in India  (Current Growth Rate 18%)
MAAC is growing at 22% CAGR.</li></ul>Market<br /><ul><li>Increasing domestic demand for animation
India emerging as animation outsourcing hub
Increase in institutions providing animation education
Increase in demand of skilled resources
High set up and production cost
Manpower shortage
Protection of Intellectual property
Competitors</li></ul>Drivers<br />Challenges<br /><ul><li>Increase in budgets and realizations for animation movies
Use of animated content across sectors
Indian animation movies are gaining international appeal especially the mythological characters
Increase in demand of skilled manpower</li></ul>Future Trends<br />
MAAC Advantage<br /><ul><li>MAAC is a pioneer in high-end 3D animation & VFX education
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Maac an overview

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This presentation was prepared to understand MAAC's stand in the market.
Visit: www.malad.maac.info

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  • Width: 3 different productsLength: Approx19 so Average Product Length: 19/3 = above 8Depth: variants: e.g. 1 for Degree, 3 for Career course &amp; 4 for STCs
  • Maac an overview

    1. 1. Maya Academy of Advanced Cinematics<br />
    2. 2. Table of Contents<br />Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SWOT Analysis Competition StudyFacts & FiguresFinancial Projections<br />
    3. 3. Executive Summary<br /><ul><li>Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012 at CAGR 22%
    4. 4. India is becoming a global outsourcing hub providing animation production services
    5. 5. Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%)
    6. 6. MAAC is growing at 22% CAGR.</li></ul>Market<br /><ul><li>Increasing domestic demand for animation
    7. 7. India emerging as animation outsourcing hub
    8. 8. Increase in institutions providing animation education
    9. 9. Increase in demand of skilled resources
    10. 10. High set up and production cost
    11. 11. Manpower shortage
    12. 12. Protection of Intellectual property
    13. 13. Competitors</li></ul>Drivers<br />Challenges<br /><ul><li>Increase in budgets and realizations for animation movies
    14. 14. Use of animated content across sectors
    15. 15. Indian animation movies are gaining international appeal especially the mythological characters
    16. 16. Increase in demand of skilled manpower</li></ul>Future Trends<br />
    17. 17. MAAC Advantage<br /><ul><li>MAAC is a pioneer in high-end 3D animation & VFX education
    18. 18. MAAC has successfully prepared thousands of students for careers in animation studios & in filmmaking.
    19. 19. MAAC is part of Aptech, the global retail & corporate training solutions provider.
    20. 20. Market share of 39% in India
    21. 21. Over 75 centre’s across India & the Middle East , UK, Nepal & Singapore
    22. 22. MAAC is growing at the rate of 22% (CAGR)</li></li></ul><li>Market Overview<br /><ul><li>Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012 </li></ul>Annual growth rate of 22% from 2008-12 <br /><ul><li>The sector is booming with overseas entertainment giants like Walt Disney, Imax </li></ul>and Sony outsourcing cartoon characters and special effects to India <br /><ul><li>Future outlook for animation sector is bright as Indian mythological characters gain international appeal
    23. 23. Animation training industry has the potential to grow at 18 per cent in India </li></li></ul><li>
    24. 24. MAAC Product Mix<br />
    25. 25. Product Levels: Customer Value Hierarchy<br />Potential Product<br />Augmented Product<br />Expected Product<br />Basic Product<br />Core Product<br />
    26. 26. Advertising Activities<br />
    27. 27. Advertising Campaigns<br />
    28. 28. 24fps Awards<br />
    29. 29.
    30. 30. Competition Study <br />For Gaming Course<br />
    31. 31. Estimated Revenue for Next Five Years<br />Base for Estimation:<br />Growing Animation Industry<br />Growing need for skilled manpower in the Industry<br />MAAC’s continued growth History<br />Additions of two new range of products viz Multimedia & Gaming Courses<br />Company yet to open centers in many 2 & 3 tier cities across India<br />International market <br />
    32. 32. Estimated Advertising Budgets<br />Actual Figures are mentioned for FY 2010-11<br />Ad Budget: Approx 4.5% of Booking amount. Which goes on decreasing due to new centre openings & thereby cost per centre comes down.<br />
    33. 33. References<br />www.maacindia.com<br />Nasscom Industry Survey<br />Business Standards<br />Economic Times<br />National Skill Development Corporation<br />www.nsdc.org<br />
    34. 34. Thank You<br />By Sunil Jaiswal<br />Contact: +91 98192 12154<br />Mail ID: jsunil07@yahoo.com<br />
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