John Stuppy EDUMETRIX 10 secrets of the pitch deck pros

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Want to create a compelling pitch deck (PowerPoint slides) to sell products, technology or services, raise money, sell your business (exit) for the best value, craft a speech that results in ACTION, …

Want to create a compelling pitch deck (PowerPoint slides) to sell products, technology or services, raise money, sell your business (exit) for the best value, craft a speech that results in ACTION, get your customers and audience excited and thirsty for more and give more effective presentations with fewer slides and in less time?

Then you've come to the right place -- FREE DOWNLOAD of the EDUMETRIX 10

Dr. John Stuppy has worked with hundreds of presenters and pitch decks and noticed that some presentations engage, interest and spark a dialogue while some appear to bore and annoy as measured by audience members "watch watching or smartphone surfing" after just a few slides.

Comparing the strong decks to weak ones, John found 10 tips that drive great presentations. As presenters tweaked their decks to implement these tips, they gave stronger pitches and saw better results.

Learn those effective tips now summarized in the the EDUMETRIX 10. These are the strategies the pitch deck pro's use.

Many presenters water down their pitches and bore their audiences when they should deliver bold, crisp and laser- focused calls to action. Hot, successful pitches are more likely to use these tips.

The EDUMETRIX 10 identifies ten secrets used by Pitch Deck pro's and an additional BONUS "+1" TIP you can use after all your presentations.

Avoid these costly mistakes including:

* saving the best for last,
* educating your audience,
* providing a dozen reasons why your plan is solid,
* failing to present simple features, skills and strategies you take for granted
* telling a big, complex story,
* explaining everything in detail on your slides,
* letting your prospect set unrealistic or over-kill milestones to demonstrate you are ready to get funding
* not aligning with industry experts and top-notch funding sources,
* using too many numbers that end in zero (0),
* not having numbers and claims 'fit',
* building up, slide by slide, to a socko finish,
* failing to create and protect your 'secret sauce' intellectual property or
* not having USPs (unique selling propositions) or susttainable competitive advantages.

Download this now and give better pitches that get results

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  • 1. Secrets of the Pitch Deck Pro’s John Stuppy, MBA, Ph.D. EDUMETRIX - CEO
  • 2. No More “Death by PowerPoint” Copyright (C) 2014, EDUMETRIX INC. When you present your deck do your attendees often check their watch or smart phone? Then you’re killing them – and not in a good way! Implement these ten must-do’s and make your presentations interesting, compelling, and actionable – achieve your goals
  • 3. #1 – Save the Rest for Last Copyright (C) 2014, EDUMETRIX INC. Lead with your best, most compelling points to grab your audience’s attention and get them hooked right from the start! Don’t save the best for last If you “Save the best for last” your audience will become disinterested – long before the great finale!
  • 4. #2 – Tell a Simple Relevant Story Copyright (C) 2014, EDUMETRIX INC. Focus your message on what’s Important for your present audience Don’t use a single deck to ‘sell’ VC’s, partners, customers (the ones who pay), influencers and users One deck, one “stakeholder” (audience). One size doesn’t fit all
  • 5. #3 – Remember…4x3 > 12x1 Copyright (C) 2014, EDUMETRIX INC. Identify your top 3-4 killer unique selling propositions and unfair competitive advantages and drive them each home 3 times in some way in the presentation Don’t rattle off 12 features once each Describe your 3 or 4 most compelling, impactful “reasons for being” and “rinse and repeat”
  • 6. #4 – Don’t Educate…SELL Copyright (C) 2014, EDUMETRIX INC. There is nothing more boring than over-describing true but irrelevant facts about your industry or common features that everyone has in their product Focus on what makes your product unique and compelling and leave the history to the historians. Teachers are paid to educate – you are paid to sell. Background is fine, but too much doesn’t help you close the deal
  • 7. Copyright (C) 2014, EDUMETRIX INC. Start off your presentation with a BOLD claim that peaks your audience's interests and sounds like the answer to a pressing problem in the industry Remember to explain your claim/solution and reinforce it several times as noted in #3 Claiming to have the solution to a big pain point will get your audience’s attention and make them want to learn more #5 – Make a BOLD Claim
  • 8. #6 – Keep Good Company Copyright (C) 2014, EDUMETRIX INC. People like to bet on a winning horse. Does your company have: Management with a proven track record? Influential industry leads who sing your praise? Conference speaking engagements? “Smart Money” investors? Awards? Follow the Money. People will trust you more when people in the know back or endorse you
  • 9. #7 – Give Real Numbers Copyright (C) 2014, EDUMETRIX INC. Instead of saying “the percentage of customers that upgrade to our premium model is 10%,” use the real number, e.g. “9.85%” Round numbers look made up Do projections of sales, growth, retention etc. “fit?” Your audience may not know what’s right, but they’ll know it’s wrong if various numbers don’t “Add up” If you are growing by 12.35%, all related numbers (revenue, costs, etc.) should reflect that growth rate
  • 10. #8 – One Picture > 1,000 Words Copyright (C) 2014, EDUMETRIX INC. Blah blah words more words bullets explanation details and this minutia the obvious the obscure so what and then irrelevant of minor importance Blah blah words more words bullets explanation details and this minutia the obvious the obscure so what and then irrelevant of minor importance Blah blah words more words bullets explanation details and this minutia the obvious the obscure so what and then irrelevant of minor importance Paint a picture; don’t talk about each brushstroke Present big ideas and the big picture, so you get across your most important points =
  • 11. #9 – Prove You’re Ready 1-2-3 Copyright (C) 2014, EDUMETRIX INC. Investor/Acquirer says (out of thin air) “To show you’re worthy, get 100,000 subscribers with lifetime value 2 times the cost of acquisition and 25% EBITDA” INSTEAD You define your own reasonable milestones to success “To show we’re ready for funding, we have hit the following milestones 1-2-3” If your steps are credible indicators of readiness, use your steps to show you’re ready!
  • 12. Copyright (C) 2014, EDUMETRIX INC. If you can replace your company name with your competitor’s name, and a slide still rings true, you have not identified something that makes you unique, nor have you made a compelling case for what differentiates the superiority of your products/services/company. Anything that your competitor can say that is in your deck is a lost opportunity to demonstrate what makes you best #10 – Be Unique
  • 13. FOLLOW UP!! FOLLOW UP!! FOLLOW UP!! Copyright (C) 2014, EDUMETRIX INC. As an added bonus, after your EDUMETRIX 10 pitch, every week or two, update the people you have pitched with some news: New contracts signed Hit/exceeded sales, retention, low cost of acquisition or other milestones Awards Upcoming speaking engagements Give your audience new things to get excited about. Show you are making good on your plan
  • 14. Bio - John J. Stuppy, MBA, Ph.D. Copyright (C) 2014, EDUMETRIX INC. John Stuppy EDUMETRIX, CEO John was president of startup TutorVista which raised $34 million from Sequoia and other top-tier VC’s, grew 825% a year to be the world largest online tutoring company and sold to Pearson for $213 million. John is now CEO of EDUMETRIX where he helps for-profit education companies raise money, grow quickly, build value, dominate their market and exit with the best package. He is a respected operations, sales, marketing and branding authority and education visionary. Earlier John held senior roles at The Princeton Review, ETS & Sylvan Learning/Educate. John has been featured on ABC, NBC & CBS news, in the NY Times & Wall Street Journal and is an expert on fast growth strategies & technology-enabled school reform. Ph.D., Education Policy, UCLA MBA, Marketing, Kent College MA, Curriculum & Teacher Ed, Stanford University B.S., Biological Sciences, Stanford University
  • 15. Stuppy: The EDUMETRIX 8 Secrets of the Pitch Deck pro’s 15