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The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
The Startup Experience
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The Startup Experience

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User Experience in the absence of a UX team inside early stage startups.

User Experience in the absence of a UX team inside early stage startups.

Published in: Design, Technology, Business
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  • 1. THE STARTUP EXPERIENCE UX components inside startups UX Speakeasy July 2013John Strott
  • 2. JOHN STROTT UX Designer
  • 3. JOHN STROTT UX Designer JOHN STROTT Co-Founder
  • 4. JOHN STROTT UX Designer UX WITHOUT UX Two core components to a startup that are user centered.
  • 5. VISION STATEMENT & MINIMUM VIABLE PRODUCT
  • 6. VISION STATEMENT A short sentence defining the organization’s purpose and values.
  • 7. “YOU PRESS THE BUTTON, WE DO THE REST”
  • 8. “YOU PRESS THE BUTTON, WE DO THE REST” George Eastman, Founder of Eastman Kodak Company
  • 9. KEYS TO CREATING A VISION STATEMENT
  • 10. KEYS TO CREATING A VISION STATEMENT • It addresses a real need
  • 11. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple
  • 12. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple • It is unique
  • 13. KEYS TO CREATING A VISION STATEMENT • It addresses a real need • It is simple • It is unique • It serves as a guiding light
  • 14. • It serves as a guiding light
  • 15. • It serves as a guiding light A STAR TO SAIL YOUR SHIP BY " Jesse James Garret, Author of The Elements of User Experience "
  • 16. THE VISION DRIVEN STARTUP IS A UX DRIVEN STARTUP
  • 17. MINIMUM VIABLE PRODUCT An MVP has just those features that allow the product to be deployed.
  • 18. EXAMPLES Nick Woodman, Founder of GoPro with MVP
  • 19. EXAMPLES Test shot from GoPro MVP
  • 20. EXAMPLES GoPro product assortment
  • 21. EXAMPLES Kelly Slater w/ GoPro Hero camera
  • 22. KEYS TO CREATING A MVP
  • 23. KEYS TO CREATING A MVP • Write the user story
  • 24. As a ___, I need to ___ so I can ___.
  • 25. As a dedicated UX speakeasy member, I need to invite others to a nearby pub, so I can continue drinking & talking UX.
  • 26. KEYS TO CREATING A MVP • Write the user story • Map the interactions
  • 27. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  • 28. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions
  • 29. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  • 30. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  • 31. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  • 32. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions • Simplify it
  • 33. Login Locate Set time Tell people *Not an actual step Nothing nearby I can make it I can’t make it Booked
  • 34. Locate Tell people I can make it
  • 35. Locate Tell people I can make it
  • 36. KEYS TO CREATING A MVP • Write the user story • Map the interactions • Identify emotions • Simplify it • Validate it
  • 37. How does this sweater look on me?
  • 38. Is there a product here? Does it exist elsewhere? Is this MVP exciting?
  • 39. KEYS TO CREATING A MVP Write the user story Map the interactions Identify emotions Simplify it Validate it
  • 40. ITS TIME TO BUILD, LAUNCH, TEST & ITERATE
  • 41. LEAN UX Jeff Gothelf, Author of Lean UX Concept Prototype Validate internally Test externally Learn Iterate
  • 42. THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
  • 43. THE MVP DRIVEN STARTUP IS A UX DRIVEN STARTUP
  • 44. THE VISION STATEMENT & MVP ARE USER FOCUSED Its up to the team to keep the UX momentum going.
  • 45. REFERENCES & CREDITS Alexa Andrzejewski (@ladylexy), Cofounder & CEO of Foodspotting http://www.slideshare.net/ladylexy/the-ux-driven-startup Kodak R&D http://www.kodak.com/US/en/corp/researchDevelopment/whatWeDo/ development/designUsability/history.shtml Jesse James Garrett (@jjg), Author of The Elements of User Experience http://blog.jjg.net/ Will Dayble (@willdayble), Author of 4) Minimum Viable Product https://medium.com/how-to-do-a-startup/15a7702a832f Jeff Gothelf (@jboogie), Author of Lean UX leanuxbook.com, http://uxdesign.smashingmagazine.com/2011/03/07/lean-ux- getting-out-of-the-deliverables-business/
  • 46. CHEERS! @MrJohnnyLane

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