Joel Stolinsky brand ID & logo portfolio

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I have created a variety of different logos used for consumer promotions, corporate identities, restaurant branding and their signage. I have also developed new brand platform strategies and packaging for test products and focus group review.

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Joel Stolinsky brand ID & logo portfolio

  1. 1. Joel Stolinsky Identity Branding Portfolio
  2. 2. CLIENT: Launch Point •New Product Test Market Creative development, logo design and art direction: Pepsico’s food service and vending division requested exploration on new items for Grandma’s cookies that would complement Frito Lay vending snacks.
  3. 3. CLIENT: Launch Point •New Pepsi Test Market Creative development, logo design and art direction on brand packaging: Pepsi Innovation had a opportunity to offer its bottling network a Grapefruit flavor to compete with Squirt, Fresca and Citra.
  4. 4. CLIENT: Launch Point •New Pepsi Test Market Creative development, logo design and art direction on brand packaging: Pepsi Innovation had a opportunity to offer its bottling network a Grapefruit flavor to compete with Squirt, Fresca and Citra.
  5. 5. CLIENT: The Launch Point •Pizza Hut Test Market Creative development, logo design and art direction on brand packaging: Develop personality to stimulate consumer connection to new product ideas. Actual pizza attributes are supplied by Client.
  6. 6. CLIENT: The Launch Point •Pizza Hut Test Market Creative development, logo design and art direction on brand packaging: Develop personality to stimulate consumer connection to new product ideas. Actual pizza attributes are supplied by Client.
  7. 7. CLIENT: Launch Point •New Hasbro Test Market Creative development, logo, packaging design and art direction: Concept development for new interactive electronic hand-held game with interchangeable action figure for single or multi-player use.
  8. 8. CLIENT: Launch Point •New Hasbro Test Market Creative development, logo, packaging design and art direction: Concept development for new interactive electronic hand-held game with interchangeable action figure for single or multi-player use.
  9. 9. CLIENT: Launch Point •Starbucks Test Market Creative development, logo design and art direction: Pepsico’s food service and vending division requested development for new food items for Starbucks that would be a complement to their beverages.
  10. 10. CLIENT: Launch Point •Starbucks Test Market Creative development, logo design and art direction: Pepsico’s food service and vending division requested development for new food items for Starbucks that would be a complement to their beverages.
  11. 11. CLIENT: Launch Point •New Pepsi Test Market Creative development, logo design and art direction on brand packaging: Pepsi Innovation and focus group testing, explores new opportunities to offer its bottling network new competitive brands.
  12. 12. CLIENT: FritoLay •New Size Test Market Creative development, design and art direction: FritoLay Food Service and Vending division requested development on a larger bag size then the BIG GRAB with it’s own distinct graphic appeal.
  13. 13. CLIENT: Del Rey Gourmet •Packaging and Logo Creative development, design through production: Create new, brand packaging and illustrations (including logo for Del Rey Gourmet), expanding their line of confectionery goods for up-scale hotel and bars.
  14. 14. CASE STUDIES CLIENT: American Honda •ExpressChange Signage Concept, creative development, art direction and presentation: Developed presentation and logotype signage that won AMERICAN HONDA SERVICE and PARTS account.
  15. 15. CASE STUDIES CLIENT: Pizza Hut •The Sicilian Pizza logo Creative development, logo design and art direction: Introduce the new Sicilian Pizza. integrated print campaign for Banner, Box Topper, Counter Card, FSI, Duratrans, and Table Tent.
  16. 16. CLIENT: Pizza Hut •Personal Pan Pizza Logo Creative development, logo design and art direction: Produce integrated print campaign, packaging and P .O.P for both . Pizza Hut and Pizza Hut Express.
  17. 17. CLIENT: Produced Logos •Corporate and Retail Creative development, art and production on logos: Also including their own identity packages.
  18. 18. CLIENT: Produced Logos •Corporate and Retail Creative development, art and production on logos: Also including their own identity packages.
  19. 19. CASE STUDIES CLIENT: CLIENT: EyeVirtual Logo •Corporate Identity Creative development, design and art direction on logo: New startup communications security company requested a logo to be used for marketing materials and signage.
  20. 20. CASE STUDIES CLIENT: Harrah’s Casinos •On-Property Logo Creative development, design and art direction on logo: Las Vegas requested development for a cafe styled coffee shop logo to ´ be used for marketing and signage.
  21. 21. CASE STUDIES CLIENT: Harrah’s Casinos •On-Property Logo Creative development, design and art direction on logo: Las Vegas requested development for Chinese styled restaurant logo to be used for marketing and signage.
  22. 22. CASE STUDIES CLIENT: Launch Point •New KFC Test Market Creative development, design and art direction on logo: Kentucky Fried Chicken requested development for new pocket sandwich logo name.
  23. 23. CASE STUDIES CLIENT: Launch Point •New KFC Test Market Creative development, design and art direction on logo: Kentucky Fried Chicken requested development for new pocket sandwich logo name.
  24. 24. CLIENT: Harrah’s Casinos •Assorted Retail logos Creative development, design and art direction on logos: Restaurants and “Brick and Mortar” store logos for individual property advertising and permanent signage.
  25. 25. CLIENT: Arum Spa Products •Print Collateral Creative development, design and art direction through production, color separation and press-checks: Brochure, and Counter Cards.
  26. 26. CLIENT: Assorted Clients •Print Collateral Creative development, design and art direction through production, color separation and press-checks: Brochures, Catalogs, Rack Cards and Counter Cards.
  27. 27. CLIENT: Assorted Clients •P.O.P. Collateral Creative development, design and art direction through production, color separation and press-checks: Table Tents, Counter Cards, posters, and Door Hangers.
  28. 28. CLIENT: Harrah’s Entertainment •Corporate Jet Graphics Creative development, design and art direction: Explore a proprietary “Brand look” for their private jet that could either be used for business or as a special customer round trip loyalty reward charter.
  29. 29. Joel Stolinsky Contact Information 1621 Tree Line Road Flower Mound, TX 75028 Home: 972-874-9933 e-mail: joelstolinsky@yahoo.com

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