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  • Demographics: gender, race, age, disability, mobility, home ownership, profession, location
  • Having a bad author/book website is like showing up to a business meeting in sweatpants and a dirty T-shirt. Is this how you want to present yourself to the world?
  • Twitter in briefTER•“Microblogging” service that allows people to send 140‐character messages to “followers” or read messages frompeople they are “following”•People use Twitter to share news, links, items of interest,opinions•Approximately 20 million users – number of users isdropping* month‐over‐month•Somewhere between 60 and 80 percent of Twitter usersabandon the service within or after the first month of usage•Average Twitter user has 126 followersIs Twitter the right tool for you?TER•Twitter requires more time and more thought thanFacebook, your own website, or a blog•You should aim to “tweet” 4‐6 times a day – that includes“re‐tweeting” and replying to other’s tweets – like Facebook,this is not a one‐way conversation•The interactions on Twitter are fast‐moving and continue 24hours a day•Probably best for a limited campaign when you are trying topromote a new book launch or group of appearances – unlessyou start tweeting and just like it
  • SCRIBD is a social publishing site where tens of millions of people share original writings and documents
  • Kidtivities, Kids Radio Mania, Des Moines Radio Group, Des Moines Register, KCCI segmentWe tied into Barnes and Noble story time, our local libraries, Kids Fest, Beaverdale Parade, Kids night at the mall, etc.
  • Give a reading of your work at no charge, bring copies of your book to sellBookstores colleges Coffee Houses Museums Places of WorshipCommunity Service Organizations YMCA, Sr. Center – don’t expect a big crowd
  • Example: a postcard that looks like the book cover with a special introductory offer 10% off cover price “Why I love my mom” send postcard out right before mother’s day. Or “The story of Christmas” send out before the holiday for gift sales.
  • • Site that allows users to post videos of just aboutanything (except copyrighted material)• Over ONE BILLION “views” (i.e. eyeballs looking atvideos) per day•100 million users and counting•Integrates “social media” features, including the abilityto add other users to a “friend” list, commenting, abilityto post “video responses” to posted videos, etc.• Ten hours of video is uploaded to YouTube everyminute•YouTube is owned by Google•Also a great resource for training videos on how to useother online services, i.e. Facebook, Twitter, etc.

15 Ways To Market Your Book Nt 15 Ways To Market Your Book Nt Presentation Transcript

  • August 20, 2011
    15 Ways To Market Your Book
  • Marketing Strategies
    Who is your target audience? 
    What channels would be the best to reach them?
    What will consumers gain from reading your writing?
    What differentiates your book from others in the same genre?
  • Websites and Blogs
    ONE) Have your own author or book website & blog
  • Marketing Tactics Social Media
    TWO) Use facebook to market your book
    Share your book with friends
    Have personal profile, also create a fan page
    Schedule an event/book signing – use fb to invite your friends and encourage them to invite theirs 
    Test using facebook ads – inexpensive and targeted
     
  • Marketing Tactics Social Media
    THREE) Utilize Twitter
    Send out information on events (lectures/book signings)
    Link to reviews of your book
    Post 30 tips in 30 days to generate interest in your book
    FOUR) Use LinkedIn to gain connections and help with word of mouth on your writing and work activities
    Participate in discussions on your area of expertise/subject matter.
    Provide a link to your book.
    FIVE) If the subject is educational, use SlideShare to get name recognition on the subject matter
     
  • Marketing Tactics Social Media
    SIX) Place book excerpts on Scribd.
  • Marketing Tactics Public Relations
    SEVEN) Contact your local newspaper and radio station for publicity
     
    EIGHT) What events can you tie into?
    NINE) Utilize blogs (other people’s)
    Send your book to appropriate bloggers for their review (note transparency)
    Research blogs relevant to your audience and begin to comment on those blog sites
  • Marketing Tactics Word of Mouth
    TEN) Give a reading of your work
    At no charge
    Bring copies of your book to sell
    Bookstores, colleges, coffee houses, museums, places of worship, YMCA, Senior Center
    ELEVEN) Are you an Expert?
    Arrange a lecture
    College or university
    Writers convention
    Conference related to area of expertise
    Segment on radio
    Get video clips of lecture to use in marketing
  • Marketing Tactics Public Relations
    Register as an expert resource with ProfNet
    https://profnet.prnewswire.com/CommunicationProfessional.aspx
    Sign up on HARO to be a source
    http://www.helpareporter.com/
  • Marketing Tactics Direct
    TWELVE) Utilize direct mail to promote your book
     
    THIRTEEN) Utilize email
    Communicate to friends and target prospects who would enjoy your book (gardeners, cat lovers . . . )
    FOURTEEN) Bookmarks
    create a bookmark that readers will want to hang onto with an inspirational quotation or list of handy tips and distribute at networking events
  • Using Video
    FIFTEEN) Create a book trailer.
    Some are clips of authors talking about their books or mimic a movie trailer.
    Some authors hire actors to act out scenes in their book. An economical DIY alternative is using Windows Movie Maker to put together stills or video recordings.
    Most book trailers are 1-2 minutes long.
     
  • Using Video
    Book trailer examples
     Similar to a movie preview http://youtu.be/jcSZUGaUKuw
    Simple preview of book http://youtu.be/gntAKRXfFeo
    Author telling about their book http://youtu.be/57WDTZpb6lE
    Upload your book trailer to YouTube, Google Video, Yahoo Video, facebook, your website and blog; also can be used in email.
  • Questions?
  • Thank You!
    Jill Stilwell
    Strategic America
    6600 Westown Parkway
    West Des Moines, IA 50266
    515-453-2090 office
    515-979-1609 cell