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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
Marketing Strategies Who is your target audience? What channels would be the best to reach them? What will consumers gain from reading your writing? What differentiates your book from others in the same genre?
Websites and Blogs ONE) Have your own author or book website & blog
Marketing Tactics Social Media TWO) Use facebook to market your book Share your book with friends Have personal profile, also create a fan page Schedule an event/book signing – use fb to invite your friends and encourage them to invite theirs Test using facebook ads – inexpensive and targeted
Marketing Tactics Social Media THREE) Utilize Twitter Send out information on events (lectures/book signings) Link to reviews of your book Post 30 tips in 30 days to generate interest in your book FOUR) Use LinkedIn to gain connections and help with word of mouth on your writing and work activities Participate in discussions on your area of expertise/subject matter. Provide a link to your book. FIVE) If the subject is educational, use SlideShare to get name recognition on the subject matter
Marketing Tactics Social Media SIX) Place book excerpts on Scribd.
Marketing Tactics Public Relations SEVEN) Contact your local newspaper and radio station for publicity
EIGHT) What events can you tie into? NINE) Utilize blogs (other people’s) Send your book to appropriate bloggers for their review (note transparency) Research blogs relevant to your audience and begin to comment on those blog sites
Marketing Tactics Word of Mouth TEN) Give a reading of your work At no charge Bring copies of your book to sell Bookstores, colleges, coffee houses, museums, places of worship, YMCA, Senior Center ELEVEN) Are you an Expert? Arrange a lecture College or university Writers convention Conference related to area of expertise Segment on radio Get video clips of lecture to use in marketing
Marketing Tactics Public Relations Register as an expert resource with ProfNet https://profnet.prnewswire.com/CommunicationProfessional.aspx Sign up on HARO to be a source http://www.helpareporter.com/
Marketing Tactics Direct TWELVE) Utilize direct mail to promote your book
THIRTEEN) Utilize email Communicate to friends and target prospects who would enjoy your book (gardeners, cat lovers . . . ) FOURTEEN) Bookmarks create a bookmark that readers will want to hang onto with an inspirational quotation or list of handy tips and distribute at networking events
Using Video FIFTEEN) Create a book trailer. Some are clips of authors talking about their books or mimic a movie trailer. Some authors hire actors to act out scenes in their book. An economical DIY alternative is using Windows Movie Maker to put together stills or video recordings. Most book trailers are 1-2 minutes long.
Using Video Book trailer examples Similar to a movie preview http://youtu.be/jcSZUGaUKuw Simple preview of book http://youtu.be/gntAKRXfFeo Author telling about their book http://youtu.be/57WDTZpb6lE Upload your book trailer to YouTube, Google Video, Yahoo Video, facebook, your website and blog; also can be used in email.