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Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
Social Media Universe
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Social Media Universe


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  • 1. The Social Media Universe
    By Jordana Stepak
    March 1, 2010
  • 2. My Personal Brand is about researching and detecting popular trends in our society in such avenues as style, food, technology, and media.
  • 3. Key Objectives
    Personal brand be completely authentic and original
    To be recognized as the authoritative voice on the upcoming trends in society. Examples: Restaurants, technology, fashion, and media
    Establish a consistent Blog
    Update Blog bi–weekly
    Consistently update my Twitter page
    Establish a following for my personal brand
  • 4. SWOT
  • 5. Channels
    Facebook: A way of promoting my online brand with in my network of friends
    NING: Humber website that allows students to be in constant contact
    LinkedIn: To create a professional profile with full education and work history
    Networking in social and occupational situations
  • 6. Target Audience:
    People who are interested in learning about the latest trends and staying current in popular culture
    Manufacturers of beauty and fashion products
    Restaurateurs and food industry personnel
    Event planners, photographers, stylists, Public Relations executives
  • 7. About Me
    I graduated from the School of Liberal Arts in 2004, then went on to Dalhousie University where I majored in History. Although history was a passion of mine, it was the world of pop culture, the emerging world of celebrity media, the latest fashion trends in which I was truly interested.
    I wanted to go into a program that would incorporate all of my interests; which led me to the Humber College Public Relations program. Here I can combine my creativity, great people skills and my writing abilities towards building a future career in PR
  • 8. Strategy
    To become a recognized persona in the virtual world:
    Consistent use of several media outlets (Twitter, Facebook, LinkedIn, Vimeo and my personal blog) will increase exposure to my brand
    I believe that consistent use of opportunities to network will also increase my exposure with in the public relations industry
  • 9. Tactics
    Tie blog to Twitter account for easy navigation
    Optimize exposure by having sophisticated tagging and site optimization
    Easy accessibility of my brand on multiple social media platforms
    Constantly reinforce my existing relationships with in the pubic relations field as well as develop new contacts
  • 10. Measurable Objectives
    meet fellow Humber PR students to form my network base
    Establish contact and develop mentoring relationship
    Update and advance resume
    Initiate prospective internship opportunities
    Apply for jobs in the public relations field