Social Media Universe
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Social Media Universe

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    Social Media Universe Social Media Universe Presentation Transcript

    • The Social Media Universe
      By Jordana Stepak
      March 1, 2010
    • My Personal Brand is about researching and detecting popular trends in our society in such avenues as style, food, technology, and media.
    • Key Objectives
      Personal brand be completely authentic and original
      To be recognized as the authoritative voice on the upcoming trends in society. Examples: Restaurants, technology, fashion, and media
      Establish a consistent Blog
      Update Blog bi–weekly
      Consistently update my Twitter page
      Establish a following for my personal brand
    • SWOT
    • Channels
      Facebook: A way of promoting my online brand with in my network of friends
      NING: Humber website that allows students to be in constant contact
      LinkedIn: To create a professional profile with full education and work history
      Networking in social and occupational situations
    • Target Audience:
      People who are interested in learning about the latest trends and staying current in popular culture
      Manufacturers of beauty and fashion products
      Restaurateurs and food industry personnel
      Event planners, photographers, stylists, Public Relations executives
    • About Me
      I graduated from the School of Liberal Arts in 2004, then went on to Dalhousie University where I majored in History. Although history was a passion of mine, it was the world of pop culture, the emerging world of celebrity media, the latest fashion trends in which I was truly interested.
      I wanted to go into a program that would incorporate all of my interests; which led me to the Humber College Public Relations program. Here I can combine my creativity, great people skills and my writing abilities towards building a future career in PR
    • Strategy
      To become a recognized persona in the virtual world:
      Consistent use of several media outlets (Twitter, Facebook, LinkedIn, Vimeo and my personal blog) will increase exposure to my brand
      I believe that consistent use of opportunities to network will also increase my exposure with in the public relations industry
    • Tactics
      Tie blog to Twitter account for easy navigation
      Optimize exposure by having sophisticated tagging and site optimization
      Easy accessibility of my brand on multiple social media platforms
      Constantly reinforce my existing relationships with in the pubic relations field as well as develop new contacts
    • Measurable Objectives
      Jan-May:
      meet fellow Humber PR students to form my network base
      Establish contact and develop mentoring relationship
      May-Aug:
      Update and advance resume
      Initiate prospective internship opportunities
      Aug-Nov:
      Apply for jobs in the public relations field