The Social Media Universe<br />By Jordana Stepak<br />March 1, 2010<br />
My Personal Brand is about researching and detecting popular trends in our society in such avenues as style, food, technology, and media. <br />
Key Objectives<br />Personal brand be completely authentic and original <br />To be recognized as the authoritative voice on the upcoming trends in society. Examples: Restaurants, technology, fashion, and media<br />Establish a consistent Blog<br />Update Blog bi–weekly<br />Consistently update my Twitter page<br />Establish a following for my personal brand<br />
Channels<br />Facebook: A way of promoting my online brand with in my network of friends<br />NING: Humber website that allows students to be in constant contact<br />LinkedIn: To create a professional profile with full education and work history<br />Networking in social and occupational situations<br />
Target Audience: <br />People who are interested in learning about the latest trends and staying current in popular culture<br />Manufacturers of beauty and fashion products <br />Restaurateurs and food industry personnel<br />Event planners, photographers, stylists, Public Relations executives <br />
About Me<br />I graduated from the School of Liberal Arts in 2004, then went on to Dalhousie University where I majored in History. Although history was a passion of mine, it was the world of pop culture, the emerging world of celebrity media, the latest fashion trends in which I was truly interested.<br /> I wanted to go into a program that would incorporate all of my interests; which led me to the Humber College Public Relations program. Here I can combine my creativity, great people skills and my writing abilities towards building a future career in PR<br />
Strategy <br />To become a recognized persona in the virtual world:<br />Consistent use of several media outlets (Twitter, Facebook, LinkedIn, Vimeo and my personal blog) will increase exposure to my brand<br />I believe that consistent use of opportunities to network will also increase my exposure with in the public relations industry <br />
Tactics<br />Tie blog to Twitter account for easy navigation<br />Optimize exposure by having sophisticated tagging and site optimization<br />Easy accessibility of my brand on multiple social media platforms<br />Constantly reinforce my existing relationships with in the pubic relations field as well as develop new contacts<br />
Measurable Objectives<br />Jan-May: <br />meet fellow Humber PR students to form my network base<br />Establish contact and develop mentoring relationship<br />May-Aug:<br /> Update and advance resume<br />Initiate prospective internship opportunities<br />Aug-Nov:<br />Apply for jobs in the public relations field <br />
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