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29 fast tips to get more out of LinkedIn

29 fast tips to get more out of LinkedIn

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  • 1. Getting the Most Out of LinkedIn 29 Tips and Facts in 29 Minutes Powered by EntreQuest
  • 2.
    • Quick Background on LinkedIn
  • 3. Tip / Fact #1: What is ? Wikipedia Defines it as: a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking . As of February 2009, it had more than 35 million registered users, spanning 170 industries.
  • 4. Tip / Fact #2: Why Should I Care?
    • It’s a networking tool with >35 million users
        • Traffic generator
        • Research tool
        • It’s your bio for the world to see
  • 5. Tip / Fact #3: Types of People on LinkedIn
    • Average Age: 41 years old
    • Household Income: $109,703 *
    • *vs. US Median of $50,200
  • 6. Tip / Fact #4: Decision Makers Are on LinkedIn
    • 30.3% of users are decision makers
  • 7.
    • Profile Tips
  • 8. Tip / Fact #5: Make Profile 100%
  • 9. Tip / Fact #6: Make Your Profile Public
  • 10. Tip / Fact #7: Make Yourself Open to InMail
  • 11. Tip / Fact #8: Personalize Your LinkedIn URL
  • 12. Tip / Fact #9: Make it Easier to Connect with You
  • 13. Tip / Fact #10: Add Value
    • Pay attention to the updates of your network:
    • Make connections for others
    • Share opinions
    • Learn what others are doing
    • See where people are going
    • Help others
  • 14. Tip / Fact #11: See Who is Looking at You Hint … scroll down:
  • 15. Tip / Fact #12: Stay Relevant and Updated Your LinkedIn profile is your online presence / press release … keep it up to date with Professional and/or Personal Info:
    • New positions
    • Volunteer work
    • New hobbies
    • New skills
    • New interests/affiliations
    • Accomplishments/awards
    • New experiences
  • 16. Tip / Fact #13: Keep Your Status Updated Tell the world what you are working on or looking for…
  • 17. Tip / Fact #14: Drive Traffic We received 245+ RSVPs by only using our LinkedIn status updates to drive traffic to our session today:
    • Drive traffic to:
    • News
    • Events
    • Webinars
  • 18. Tip / Fact #15: DON’T Overcommunicate
    • 8:28 AM - I am preparing for a sales meeting
    • 8:35 AM - I am driving to a sales meeting
    • 9:00 AM - I am in a sales meeting
    • 9:58 AM - I am leaving a great sales meeting
    • 10:00 AM - I am driving home from a sales meeting
    • 11:00 AM - I am looking for a new sales meeting
    • 11:15 AM - I am preparing for another sales meeting, etc…
  • 19.
    • Growing Your Network
  • 20. Tip / Fact #16: Grow Your Network Insert contacts from:
  • 21. Tip / Fact #17: Where to Find Connections Most people look to their co-workers for their connections, but what about…?
    • Current clients
    • Current prospects
    • Current vendors
    • Past clients
    • Past co-workers
    • Past employers
    • Past friends
    • College connections
    • College professors
    • College roommates
    • Neighbors
    • Fellow Committee Members
    • Local organizations
    • Local groups
  • 22. Tip / Fact #18: Leverage Your Network First... Learn what those in your network do and learn how you can help. Then… Educate those in your network what you do so they can help you.
  • 23.
    • LinkedIn Research
  • 24. Tip / Fact #19: Research People
    • Search by:
    • Name
    • Company
    • Industry
    • Title
    • School, etc…
  • 25. Tip / Fact #20: Research Prospects
    • Before you make a prospecting call, look at your prospect’s profile:
        • Do you know someone who’s connected to them
        • To what organizations and groups do they belong
        • Look at their current status; what are they up to
        • Learn about them, their organization, etc.
  • 26. Tip / Fact #21: Research Companies
  • 27.
    • Other Areas of LinkedIn
  • 28. Tip / Fact #22: Utilize Groups
    • Join Groups based on:
      • Geography
      • Professional Focus
      • Personal Focus
    • Research Groups that:
      • Your clients are members
      • Your prospects are members
  • 29. Tip / Fact #23: Q & A Section
    • Give, Give, Give!
      • Share experiences
      • Help others
      • Develop your personal brand
  • 30. Tip / Fact #24: Ask the Experts
    • Tap into 35 million plus
    • Show people where your interests lie
    • Create new connections
  • 31. Tip / Fact #25: Ask / Answer Polls
  • 32. Tip / Fact #26: Make a Recommendation * Caveats
  • 33. Tip / Fact #27: Don’t Break the Laws of Human Nature
  • 34. Tip / Fact #28 Give Before You Get
  • 35. Tip / Fact #29: BIG FINISH
    • Join our LinkedIn Group – Sales Growth Forum
    • If you know someone who is interested, tell them to join us for our next presentation 4 weeks from today
    • Want more info? We have both:
        • Virtual Programs
        • In-house / On-site programs
  • 36. Potential Uses of Social Media Promote Blogs, Events, Drive Traffic To a Website, Tweetup Status Updates, Events, Post and Share Recommendations, Events, Questions, Posting Jobs, Status Updates, Screening Potential Employees, Relationship Management, Introductions, Providing Answers, Polling