Get More Out Of Your Social Media @Home @Work @Large

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Stop toying with social media and start making it work for you. Get more out of the time you spend on Facebook, Twitter and LinkedIn (or any other social media site).
Grow beyond your close-knit collection of old friends, and discover thousands of like-minded people who are waiting to engage with you in conversations about the things you are most passionate about. Leverage these relationships to stay on the cutting-edge of insight and know-how.
Learn how to develop your personal media empire (and your army of followers) to pursue the things that matter most to you—personally, professionally, or even on a humanitarian scale.
Unlock the secrets to building an authoritative presence across a wide range of sites with minimal effort.
If you are going to spend time online anyway, why not convert that energy into Star Power? It’s easy when you know how, and it requires no special computer skills.

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  • Get More Out Of Your Social Media @Home @Work @Large

    1. 1. Presented by Jay Oatway GET MORE OUT OF SOCIAL MEDIA: @Home @Work @Large
    2. 2. Hello Friends! Hello Friends!
    3. 3. Are You My Friends?
    4. 4. How do we meet new “friends”? <ul><li>How many places do you have a presence? </li></ul><ul><li>How big is your presence in each place? </li></ul>
    5. 5. The Big Three <ul><li>Build presence here first: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Create a Social Signature </li></ul>
    6. 6. Becoming a Micro-Celebrity in Your Field <ul><li>  Professional vs. Personal: only someone over 30 would worry about such details </li></ul><ul><li>Tomorrow's social pros will seamlessly marry the two </li></ul><ul><li>But for now, you will still need to proceed with caution </li></ul>
    7. 7. Advice: Go Pro <ul><li>Keep the personal stuff on the fringe and to a minimum </li></ul><ul><li>Don't get photographed doing something that will compromise your pro image </li></ul><ul><li>But don't make your pro image too corporate either </li></ul><ul><li>Balance: only you know where to draw the line. </li></ul>The shot of 27-year-old speech writer, Jon Favreau with his hand on the cardboard senator's breast appeared for about two hours on a Facebook page before disappearing, along with numerous other Favreau pictures, including one of him dancing with the cardboard female secretary-designate.
    8. 8. A Picture is Worth a 1000 Words: 8 Types of Profile Pictures <ul><li>1. Creative </li></ul><ul><li>The illustrated profile image ranges from cartoon characters to photoshopped pictures made to look like illustration </li></ul><ul><li>The iconic Obama image of Shepard Fairey was a popular creative icon that also showed support for the candidate in the run up to the election </li></ul><ul><li>Others chose Warhol effects, or other painting effects to say, “I’m artsy and creative.” </li></ul>
    9. 9. Which type are you? <ul><li>2. Committed </li></ul><ul><li>Often we find profile pictures with more than one person in them. There is the subject plus usually someone else they are in a relationship with </li></ul><ul><li>It could be close friends, a husband or wife, a boyfriend or girlfriends, or even children </li></ul><ul><li>These pictures speak volume about the value of human relationships of the user, declaring, “I’m a stable committed person who can be trusted.” </li></ul>
    10. 10. Which type are you? <ul><li>3. Compassionate </li></ul><ul><li>Pet pictures are tricky images to carry off professionally. The image is usually either with the pet, or the pet alone (these are really awful) </li></ul><ul><li>Pets are often a big part of peoples lives, which explains displaying it as a profile photo </li></ul><ul><li>But if social media is about the future of work, the animals need to be part of the business </li></ul><ul><li>No one cares that much about someone else’s pet, but it does say, “I love animals. I’m a caring, compassionate person.” </li></ul>
    11. 11. Which type are you? <ul><li>4. Intrepid </li></ul><ul><li>Lots of people chose to show off their adventurous side. These pictures are often take while on a boat, a plane, while skydiving, surfing, at a exotic vacation destination, near a famous landmark, etc. </li></ul><ul><li>These images speak volumes about a person’s desire to try new things, about their courage and their resilience to change </li></ul>
    12. 12. Which type are you? <ul><li>5. Style / Asspirational </li></ul><ul><li>This one often back fires. These are pictures of people and their car, their motorbike, their yacht, etc. </li></ul><ul><li>In fact, often the user isn’t even in the picture. These image are about flaunting the bling (or the bling you wish you had) </li></ul><ul><li>While we all have aspiration and possession, displaying them doesn’t make you memorable – in fact, it makes you easily forgettable – but I might remember your fantasy boat </li></ul>
    13. 13. Which type are you? <ul><li>6. Authority </li></ul><ul><li>These are action shots, taken during moments of authority – usually speaking engagements </li></ul><ul><li>These are images that would make Tom Peters proud. They say, “I’m great a making a presentation. Hire me.” </li></ul>
    14. 14. Which type are you? <ul><li>7. Activist </li></ul><ul><li>These images reflect a deeper concern for a cause, often for the environment </li></ul><ul><li>They are like miniature public service announcements remind us about climate change, the plight of the impoverished, or other atrocity that you should be concerned about </li></ul><ul><li>These images attempt to say “I’m a concerned global citizen.” </li></ul>
    15. 15. Which type are you? <ul><li>8. Jokes </li></ul><ul><li>These are wide and varied, including the “me as baby” pictures, the “house of mirrors” effect (making the user super stretched or squashed), the humorous text (“This profile picture has been disabled because of the user’s unbearable good looks”), etc. </li></ul><ul><li>These say, “I’m a fun, carefree person.” </li></ul>
    16. 16. The Best: Be Recognizable <ul><li>These can range from any photo someone has taken of you that you like, to agency-quality head shots taken by a pro-photographer </li></ul><ul><li>People like to recognize people. Don’t be afraid to just be yourself </li></ul>
    17. 17. Tip: Be interesting. Be funny. If you can't do that, at least be helpful. <ul><li>Secret: it's not about you. It's about what you can do for others </li></ul><ul><li>The social web is about caring. And sharing </li></ul>
    18. 18. #FryLift (Feb 4, 2009) <ul><li>“ Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell's teeth. We could be here for hours. Arse, poo and widdle.&quot; </li></ul><ul><li>“ #frylift This is getting boring. Morale still high. Hopes of early night dashed.” </li></ul><ul><li>“#frylift We're free! Nice men from Thyssen freed us. Paramount Club had champagne for us at the bottom. I'm allergic, but nice thought x” </li></ul>
    19. 19. He who dies with the most followers wins <ul><li>It's also about attracting the biggest following possible. </li></ul><ul><li>Some have tried to argue that quality is more important than quantity. </li></ul><ul><li>In social media you can have both. </li></ul>There are two types of Twitter users: Those who want more followers, and those who are lying. – Guy Kawasaki “
    20. 21. Empire of One <ul><li>Your personal media empire--the larger your presence the faster you will attract the validation you need to be a micro-celebrity. </li></ul>
    21. 22. Get Yourself Listed
    22. 23. Engagement: The New Currency <ul><li>You aren't going to make money directly from social media--no more than you would by attending a conference. </li></ul><ul><li>But the more people you engage, the more quality relationships you cultivate, the more business/career opportunities you'll find. </li></ul>
    23. 24. Become a Groupie Join me in 22 groups (and counting) on LinkedIn, including LION!
    24. 25. Find Like-Minded People <ul><li>Groups pro or personal, are key to establishing your authority. </li></ul>
    25. 26. Remember: sharing, sharing, sharing <ul><li>You might think that no one is interested, but its not just about you--your participation makes wisdom of crowds possible </li></ul><ul><li>Leverage your social media relationships to stay on the cutting-edge of insight and know-how </li></ul>
    26. 27. Beyond the Basics… <ul><li>Utilities: </li></ul><ul><li>Facebook, Myspace, LinkedIn, Bebo, Hi5, Plaxo… </li></ul>
    27. 28. Consistent Social Profiles
    28. 29. Who’s got time for all this? <ul><li>Lifestyle change? Simply allow 10% more time for any web task and leave an impression while you are there </li></ul><ul><li>Take a minute more to share using tool like Ping.fm to update walls and status in multiple places at once </li></ul>
    29. 30. The Blog is Dead. Long Live The Blog. <ul><li>Next step: a blog. Blogs are changing. The best way to use them are as hubs that connect all your SM </li></ul><ul><li>Social Media creates the illusion of freshness </li></ul>
    30. 31. Cross-Pollinate
    31. 32. Breathe In, Breathe Out <ul><li>Step up your reading: breathe in breathe out </li></ul><ul><li>Make a habit of keeping up </li></ul><ul><li>Share early. Share the best. </li></ul>
    32. 33. Bookmarks and Beyond <ul><li>More tools: </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>StumbleUpon </li></ul></ul><ul><ul><li>Delicious </li></ul></ul>
    33. 34. How much particiation is too much? <ul><li>Follow Cost: Milliscobles </li></ul>
    34. 35. Automate Twitter Accounts
    35. 36. Ignore Anyone Who Says You’re Too Involved <ul><li>Becky Blanton turned Seth Godin’s Triibes against him </li></ul><ul><ul><li>Godin personally wrote her an email saying that she was being “too personal” and that this was “not how social media is done”. </li></ul></ul><ul><ul><li>Fellow Triibe members rushed to her defence, rallying around her, calling her the Mayor, even sometimes “The Queen” of Triibes. </li></ul></ul><ul><ul><li>Eventually, she even won over Godin too </li></ul></ul>
    36. 37. The Killer Medium of Social Media <ul><li>Video: </li></ul><ul><li>YouTube, Vimeo, Seesmic, 12seconds.... </li></ul>
    37. 38. True Web Celebrity: iJustine did it, so could you <ul><li>Just a girl with an iPhone – and an insanely thick phone bill from AT&T, which line-itemed every SMS she sent and received </li></ul><ul><li>She sat down in a café, switched on a video camera and went through her bill </li></ul><ul><li>A star was born </li></ul>Justine Ezarik now makes a living from her videos and media/ conference appearances
    38. 39. Changing the World <ul><li>Sometimes an opportunity comes along that is so much bigger than work or personal lives </li></ul>
    39. 40. Twestival: My Accidental Cause <ul><li>By leveraging our collective social media connections, 17,000 people now have clean drinking water for the first time </li></ul>
    40. 41. Don’t Miss The Boat <ul><li>Prediction: by the early part of the next decade, if you haven't built up a well established micro-celebrity presence, you won’t be competitive. </li></ul>
    41. 42. FRM = Friend Relationship Management <ul><li>Managing Thousands Of Friends Across Dozens Of Social Media Sites </li></ul>The New Challenge
    42. 43. Take-Away Checklist: <ul><ul><li>Establish presence on The Big 3 </li></ul></ul><ul><ul><li>Email social signature </li></ul></ul><ul><ul><li>Profile pic: keep it real </li></ul></ul><ul><ul><li>Funny. Interesting. Helpful. </li></ul></ul><ul><ul><li>Build a following through engagement </li></ul></ul><ul><ul><li>Groups are where the action is </li></ul></ul><ul><ul><li>Automate / Cross-Polinate </li></ul></ul><ul><ul><li>Read More (Breathe in, breath out.) </li></ul></ul><ul><ul><li>Save The World </li></ul></ul><ul><ul><li>Delay No More </li></ul></ul>
    43. 44. See You in the SocialSphere <ul><li>Follow me on Twitter: @ JayOatway </li></ul><ul><li>Links to many of the sites / services mentioned in this presentation: </li></ul><ul><li>http://storystraight.com/sm-links </li></ul>

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