WHY
REDESIGN?
MORE THAN PRETTY: RETHINKING THE ROLE OF
YOUR PUBLICATION
WHAT DO YOU HOPE
TO ACCOMPLISH?
Take a minute to answer the following:
• What do your readers think about your publication...
REDESIGN MEANS:
Rethinking your content and design strategies
It DOESN’T mean JUST making your publications LOOK
PRETTY
St...
FORM FOLLOWS FUNCTION
Your content should be the MOST important part of your
publication!
So…
• Think about how you are te...
ALTERNATIVE COVERAGE!!!!
All of those “new” forms of story telling: visuals, chunking,
shorter stories, equal….
MORE ALTER...
INFO GRAPHIC EXAMPLES:
STEVE JOBS
INFO GRAPHIC
HALLOWEEN COSTUME
INFO GRAPHIC
THE BOTTOM LINE:
YES! We want our redesigned publication to be visually
pleasing! BUT most importantly we MUST rethink the...
THE PROFESSIONALS
High School newspapers are not the only publications who
look to redesign themselves- professional paper...
The Kansas City Star before
its 2009 redesign. The Star
looked to add multiple forms
of alternative coverage
presented in ...
KANSAS CITY STAR REDESIGN
KANSAS CITY STAR REDESIGN
KANSAS CITY STAR REDESIGN
KANSAS CITY STAR REDESIGN
KANSAS CITY STAR REDESIGN
The Oklahoman before its
2008 redesign.
The Oklahoman created a
more cohesive, easy to
understand color palette for
their ...
THE OKLAHOMAN REDESIGN
THE OKLAHOMAN REDESIGN
The Chicago Tribune before
its 2008 redesign.
The new Tribune uses eye
lines and dominance to help
direct the readers’ att...
THE CHICAGO
TRIBUNE REDESIGN
THE CHICAGO
TRIBUNE REDESIGN
YOUR TURN-
PACEMAKER REDESIGNS
In groups of 2-3 look at the following links (each links you to a 2011
Pacemaker Newspaper)...
SOURCES:
www.visual.ly.com
http://kellyfrankeny.blogspot.com/2009/01/express-times.html
http://laurenmichell.com/2008/10/u...
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Why ReDesign?

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  • Share out thoughts with partners think/pair/share. One person from each pairing share one idea from your “merged” lists
  • Think/ pair/ share activity again
  • Think and pair with others from your school if possible
  • What changes do you notice in their redesign? Why do you think they made these changes?New, more attractive flag
  • What changes do you notice in their redesign? Why do you think they made these changes?New, more attractive flag
  • Why ReDesign?

    1. 1. WHY REDESIGN? MORE THAN PRETTY: RETHINKING THE ROLE OF YOUR PUBLICATION
    2. 2. WHAT DO YOU HOPE TO ACCOMPLISH? Take a minute to answer the following: • What do your readers think about your publication? • What do you want your publication to be? How would you want your readers to describe it? • Describe your reader. How do they read? • What news sources do your readers currently enjoy (twitter, yahoo news, magazines, newspapers, etc.) How can you incorporate the success of these “news sources” into your publication? • How do you merge these lists?
    3. 3. REDESIGN MEANS: Rethinking your content and design strategies It DOESN’T mean JUST making your publications LOOK PRETTY Start with WHY your redesigning, then think about HOW to redesign CONTENT MUST COME FIRST!
    4. 4. FORM FOLLOWS FUNCTION Your content should be the MOST important part of your publication! So… • Think about how you are telling stories now (features, hard news, editorials, etc.) • How can that be better based on how your readers read (think twitter, yahoo news, YouTube, instagram, magazine bullets/ quizzes, alternative coverage, etc.)? • Visuals- think info graphics!!!!!! • “chunking”- think lists, stats, small, short bio boxes, etc. • Shorter stories/ Broken-up stories- think long captions, bios.
    5. 5. ALTERNATIVE COVERAGE!!!! All of those “new” forms of story telling: visuals, chunking, shorter stories, equal…. MORE ALTERNATIVE COVERAGE Great examples of alternative coverage in the form of info graphics can be found at http://www.visual.ly.com TAKE A FEW MINUTES… What, if any, alternative coverage or packaging techniques are you currently incorporating into your publication? Are they successful? Why or why not? What can you do to make them more successful?
    6. 6. INFO GRAPHIC EXAMPLES: STEVE JOBS INFO GRAPHIC HALLOWEEN COSTUME INFO GRAPHIC
    7. 7. THE BOTTOM LINE: YES! We want our redesigned publication to be visually pleasing! BUT most importantly we MUST rethink the way we are presenting our content! TAKE A COUPLE MINUTES… What is one unique way you could present content in your newspaper next year? How could you incorporate this idea into your redesign strategy?
    8. 8. THE PROFESSIONALS High School newspapers are not the only publications who look to redesign themselves- professional papers do it too. As with high school papers, professionals seek to not only change their look but also create a publication that is more reader oriented and attractive. A SUCCESSFUL REDESIGN = INCREASED READERSHIP
    9. 9. The Kansas City Star before its 2009 redesign. The Star looked to add multiple forms of alternative coverage presented in more fun, easy to read packaging. Each section was color- coded to help ease navigation. Graphics were incorporated throughout to enhance the overall look of the paper and help draw the viewers’ eyes. EVERYTHING in their redesign was done with the readers in mind. KANSAS CITY STAR REDESIGN
    10. 10. KANSAS CITY STAR REDESIGN
    11. 11. KANSAS CITY STAR REDESIGN
    12. 12. KANSAS CITY STAR REDESIGN
    13. 13. KANSAS CITY STAR REDESIGN
    14. 14. KANSAS CITY STAR REDESIGN
    15. 15. The Oklahoman before its 2008 redesign. The Oklahoman created a more cohesive, easy to understand color palette for their paper. The paper also packaged all stories and content in a simple, easy to follow grid format. The new design relies on eye lines to help focus the readers’ attention. THE OKLAHOMAN REDESIGN
    16. 16. THE OKLAHOMAN REDESIGN
    17. 17. THE OKLAHOMAN REDESIGN
    18. 18. The Chicago Tribune before its 2008 redesign. The new Tribune uses eye lines and dominance to help direct the readers’ attention to the content. Color was also used as a way of organizing the paper by section. THE CHICAGO TRIBUNE REDESIGN
    19. 19. THE CHICAGO TRIBUNE REDESIGN
    20. 20. THE CHICAGO TRIBUNE REDESIGN
    21. 21. YOUR TURN- PACEMAKER REDESIGNS In groups of 2-3 look at the following links (each links you to a 2011 Pacemaker Newspaper). Choose two (or three) papers to critique: http://issuu.com/granitebaygazette/docs/vol14issue8 http://issuu.com/fhnpublications/docs/aprilnorthstar2012/48 http://issuu.com/davidwinteratl/docs/the_southerner__henry_w_grady_hs__issue_4_early_ed http://issuu.com/ecollegian/docs/11.08.11 http://issuu.com/crwashsurveyor/docs/crwashsurveyormay2012 http://issuu.com/mitcheden/docs/the_kirkwood_call__issue_7 http://issuu.com/fhcpublications/docs/feb2011 http://issuu.com/smtexas/docs/may_2012 http://issuu.com/op86/docs/7.20_issue http://issuu.com/rochestertalon/docs/march_talon_2011 http://issuu.com/hilite/docs/8.9_issue
    22. 22. SOURCES: www.visual.ly.com http://kellyfrankeny.blogspot.com/2009/01/express-times.html http://laurenmichell.com/2008/10/update-chicago-tribune- redesigns-drops-trib-rumor/

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