Typography DesignChoosing Your FontsOne of the most crucial parts of your Publication is the se- ous, stylish or sloppy. They can also help engage your read-lection of your fonts. What fonts you choose to use make a ers or turn them off from your publication completely. Withstatement about your publication. Your fonts subconsciously that in mind, lets take a brief look at some typography termstell your readers whether or not your publication is fun, seri- and the basic rules for font selection.Type Terminology San Serif Ascender x-height Typ o gr a phy Descender Serif Kerning4 Basic Type ClassesSerif Sans Serif Decorative Display Handscripted/ LetteredFonts with the best readabil- Fonts that are easy to read These fonts should ONLY be These fonts should ONLYity. Perfect for body copy and have a clean, simple used in moderation as a be used in moderation as aand captions. look. Good for headlines, means of grabbing atten- means of grabbing atten- subheads, by-lines, just tion or hooking the reader. tion or hooking the reader. about anything. They should always coordi- They should always coordi- nate with the other fonts in nate with the other fonts in your publication and your your publication and your content. content.Tips for Using Type:1- Limit the fonts for your 3- Choose fonts that are 5- For Headlines- have fun are easy to read ABSOLUTE-publication to 2-3 font fami- easy to read! and play! Try changing the LEY ANYTHING GOES!lies MAXIMUM. direction of your words, the 4- For headlines and sub- color, the size, anything to 6- Do not make copy font2-Choose fonts that create heads- try to choose fonts help hook the reader into bigger than 10pt.an appropriate sense of that have contrast so they your content. As long ashierarchy. will compliment each other, your headlines work with the 7- Make sure captions are not clash. content and other fonts and not bigger than copy.