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Font stylesheet

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  • 1. Advanced ReDesign NewspaperFlint Hills Publication Workshop 2013 Instructor- Jackie Scott One of the most crucial parts of your ReDesign is the se- lection of your fonts. What fonts you choose to use make a statement about your publication. Your fonts subcon- sciously tell your readers whether or not your publica- tion is fun, serious, stylish or sloppy. They can also help engage your readers or turn them off from your publica- tion completely. With that in mind, lets take a brief look at some typography terms and the basic rules for font selection. Choosing Your Fonts Type Terminology 4 Basic Type Classes Tips for Using Type: Serif Fonts with the best read- ability. Perfect for body copy and captions. Sans Serif Fonts that are easy to read and have a clean, simple look. Good for headlines, subheads, by-lines, just about anything. Decorative Display These fonts should ONLY be used in moderation as a means of grabbing atten- tion or hooking the reader. They should always coor- dinate with the other fonts in your publication and your content. Handscripted/ Lettered These fonts should ONLY be used in moderation as a means of grabbing atten- tion or hooking the reader. They should always coor- dinate with the other fonts in your publication and your content. Typ o gr a phy San Serif Serif Acender Decender x-height Kerning 1- Limit the fonts for your publications to 2-3 font families MAXIMUM 2-Choose fonts that create an appropriate sense of hierarchy. 3- Choose fonts that are easy to read! 4- For headlines and subheads- try to choose fonts that have contrast so they will compliment each other, not clash. 5- For Headlines- have fun and play! Try chang- ing the direction of your words, the color, the size, anything to help hook the reader into your content. As long as your headlines work with the content and other fonts and are easy to read ABSOLUTELEY ANYTHING GOES! 6- Do not make copy font bigger than 10pt. 7- Make sure captions are not bigger than copy.
  • 2. Advanced ReDesign NewspaperFlint Hills Publication Workshop 2013 Instructor- Jackie Scott Font Style Sheet: Our Headline Fonts will be: _________________________________________________________________________________ ____________________________________________________________________________________________________________ ________________________________________________________________________________________________________ Our Subhead Font will be: ___________________________________________________________________________________ ____________________________________________________________________________________________________________ ______________________________________________________________________________________________________ Our by-line Font will be: ____________________________________________________________________________________ ____________________________________________________________________________________________________________ _____________________________________________________________________________________________________ Our photo credit Font will be: ________________________________________________________________________________ ____________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Our copy Font will be: _______________________________________________________________________________________ ____________________________________________________________________________________________________________ ___________________________________________________________________________________________________________ Our Caption Font will be: ___________________________________________________________________________________ ____________________________________________________________________________________________________________ ______________________________________________________________________________________________________ Our Font will be: _________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ Our Font will be: _________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________ Our Font will be: __________________________________________________________________________ ____________________________________________________________________________________________________________ ____________________________________________________________________________________________________________

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