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Transcript

  • 1. Law Offices of the Shelby County Public Defender Established 1917
  • 2. WHY USE SOCIAL MEDIA? Issue Awareness Relationship building within the indigent defense community Promote professionalism Calls for action Relationship building with community partners
  • 3. WHY USE SOCIAL MEDIA? Issue Awareness
  • 4. WHY USE SOCIAL MEDIA? Relationship building within the indigent defense community
  • 5. WHY USE SOCIAL MEDIA? Relationship building with community partners
  • 6. WHY USE SOCIAL MEDIA? Promote professionalism
  • 7. WHY USE SOCIAL MEDIA? Calls for action
  • 8. CONTENT IS KING
  • 9. FACEBOOK: VISUAL PDs in the community Related media stories Videos
  • 10. TWITTER: KNOWLEDGE TRANSFER
  • 11. TWITTER: NAT’L VOICE
  • 12. TWITTER: MEDIA RELATIONS
  • 13. TWITTER CONTENT
  • 14. SOCIAL MEDIA MANAGEMENT
  • 15. SOCIAL MEDIA POLICY We don’t have one.
  • 16. PERSONAL CLOUT COUNTS
  • 17. CONTENT CURATION
  • 18. SOCIAL MEDIA FAIL
  • 19. PublicDefender@shelbycountytn.gov @DefendShelbyCo facebook.com/DefendShelbyCo JustCity.org