What the Heck is Twitter, and Why Should I Care?

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Presented on 4/15/10 as a part of Career Services workshop at the Heller School, Brandeis University.

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  • Awesome presentation! Thanks for including my tweet! Did you tell 'the story of how we met' during your presentation? It makes us sound like a 70 year old couple. Too funny.
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What the Heck is Twitter, and Why Should I Care?

  1. 1. What the heck is Twitter? (And why should I care?) Photo credit: Thomas Hawk, via Creative Commons license
  2. 2. Portions are a remix: Dan Cohen, Full Court Press Communications http://www.slideshare.net/dcstpaul/ twitter-for-us-2010 Twitter http://business.twitter.com/twitter101 Photo credit: danmachold, via Creative Commons license
  3. 3. Twitter is….   Millions of individual broadcasting networks – built by the users themselves   A new way to speak directly to the people you care about – and that want to hear from you   A giant and total time suck away from what is really important? Adapted from Twitter for Us - FCPCommunications.com
  4. 4. Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag
  5. 5. (that’s an average of 600 per second)
  6. 6.   A tweet is an individual message   To follow somebody is to subscribe to their messages. This does not mean they will also follow you.   A DM or direct message is a private message on Twitter   RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit   Sometimes noted as “via” instead of RT Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license
  7. 7.   @username is a public message to or about an individual on Twitter   A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic   Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically.   Trending topics are the most-discussed terms on Twitter at any given moment Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license
  8. 8. First step: " Listen! search.twitter.com " Try searching " for a few keywords or topics" Photo credit: Erica Reid, used via Creative Commons license
  9. 9. Search for a user or keyword(s) RSS feed (read & archive)
  10. 10. What do you hear? Q&A Conversations Developments Research Chit Chat Campaigns Meetings and Conference Info Photo credit: bullcitydogs, via Creative Commons license
  11. 11. Photo credit samcrockett, via Creative Commons license
  12. 12. Photo credit: Sifter, used via Creative Commons license
  13. 13. Photo by Thomas Hawk, via Creative Commons license
  14. 14. Photo credit: Nimages DR, via Creative Commons license
  15. 15. 18 followers/following 23 716 followers/following 1995 1,094,192 followers/following 59 Photo credit: Nimages DR, via Creative Commons license
  16. 16.   Is there a voice missing from the discussion?   Is there information missing?   What value can you add? Adapted from Twitter for Us - FCPCommunications.com
  17. 17. Ready to give it a try? Adapted from Twitter 101 for Business Photo credit: kate.e did, via Creative Commons license
  18. 18. Getting started Signing up takes approximately one minute
  19. 19. To help people recognize and trust your account, fill out your profile completely and include a picture Adapted from Twitter 101 for Business
  20. 20. This is where you type your 140
  21. 21. Follow relevant accounts   Following somebody means you’ve subscribed to their tweets   When you find a good candidate, look under their picture for the Follow button   Start small – follow five. Listen for a while. Then follow five more.   Lists are also useful for finding/ creating groups on a specific topic Adapted from Twitter 101 for Business
  22. 22. That’s the basics! But it’s only the beginning…
  23. 23. http://www.twitjobsearch.com/
  24. 24. TweetDeck   hootsuite   Adapted from Twitter for Us - Part II - FCPCommunications.com
  25. 25. Adapted from Twitter for Us - Part II - FCPCommunications.com
  26. 26. Integration Type 140 here Integration Search Mentions term Adapted from Twitter for Us - Part II - FCPCommunications.com
  27. 27. This is where you type your 140
  28. 28. Tweetdeck + LinkedIn + job search = JobDeck
  29. 29. Best practices •  Build relationships on Twitter •  Listen for comments about you •  Respond to comments and queries •  Ask questions •  Post links to things people would find interesting Adapted from Twitter 101 for Business
  30. 30. Best practices •  Retweet messages you would like to share •  Use a friendly, casual tone •  Don’t spam people •  Don’t tweet anything you wouldn’t want your mother to read…
  31. 31. http://is.gd/bhJag
  32. 32. Jodi Sperber @jsperber jsperber@brandeis.edu Heller School for Social Policy and Management Brandeis University April 15, 2010

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