What the Heck is Twitter, and Why Should I Care?

What the heck is Twitter? (And why should I care?) Photo credit: Thomas Hawk, via Creative Commons license

Portions are a remix: Dan Cohen, Full Court Press Communications http://www.slideshare.net/dcstpaul/ twitter-for-us-2010 Twitter http://business.twitter.com/twitter101 Photo credit: danmachold, via Creative Commons license

Twitter is….   Millions of individual broadcasting networks – built by the users themselves   A new way to speak directly to the people you care about – and that want to hear from you   A giant and total time suck away from what is really important? Adapted from Twitter for Us - FCPCommunications.com

Photo credit: Terje S. Skerdal, via Creative Commons license http://is.gd/bhJag

(that’s an average of 600 per second)

  A tweet is an individual message   To follow somebody is to subscribe to their messages. This does not mean they will also follow you.   A DM or direct message is a private message on Twitter   RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit   Sometimes noted as “via” instead of RT Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license

  @username is a public message to or about an individual on Twitter   A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic   Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically.   Trending topics are the most-discussed terms on Twitter at any given moment Adapted from Twitter 101 for Business Photo credit jovike, used via Creative Commons license

First step: " Listen! search.twitter.com " Try searching " for a few keywords or topics" Photo credit: Erica Reid, used via Creative Commons license

Search for a user or keyword(s) RSS feed (read & archive)

What do you hear? Q&A Conversations Developments Research Chit Chat Campaigns Meetings and Conference Info Photo credit: bullcitydogs, via Creative Commons license

Photo credit samcrockett, via Creative Commons license

Photo credit: Sifter, used via Creative Commons license

Photo by Thomas Hawk, via Creative Commons license

Photo credit: Nimages DR, via Creative Commons license

18 followers/following 23 716 followers/following 1995 1,094,192 followers/following 59 Photo credit: Nimages DR, via Creative Commons license

  Is there a voice missing from the discussion?   Is there information missing?   What value can you add? Adapted from Twitter for Us - FCPCommunications.com

Ready to give it a try? Adapted from Twitter 101 for Business Photo credit: kate.e did, via Creative Commons license

Getting started Signing up takes approximately one minute

To help people recognize and trust your account, fill out your profile completely and include a picture Adapted from Twitter 101 for Business

This is where you type your 140

Follow relevant accounts   Following somebody means you’ve subscribed to their tweets   When you find a good candidate, look under their picture for the Follow button   Start small – follow five. Listen for a while. Then follow five more.   Lists are also useful for finding/ creating groups on a specific topic Adapted from Twitter 101 for Business

That’s the basics! But it’s only the beginning…

http://www.twitjobsearch.com/

TweetDeck hootsuite Adapted from Twitter for Us - Part II - FCPCommunications.com

Adapted from Twitter for Us - Part II - FCPCommunications.com

Integration Type 140 here Integration Search Mentions term Adapted from Twitter for Us - Part II - FCPCommunications.com

This is where you type your 140

Tweetdeck + LinkedIn + job search = JobDeck

Best practices •  Build relationships on Twitter •  Listen for comments about you •  Respond to comments and queries •  Ask questions •  Post links to things people would find interesting Adapted from Twitter 101 for Business

Best practices •  Retweet messages you would like to share •  Use a friendly, casual tone •  Don’t spam people •  Don’t tweet anything you wouldn’t want your mother to read…

http://is.gd/bhJag

Jodi Sperber @jsperber jsperber@brandeis.edu Heller School for Social Policy and Management Brandeis University April 15, 2010

What the Heck is Twitter, and Why Should I Care?

by Jodi Sperber on Apr 11, 2010

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What the Heck is Twitter, and Why Should I Care? — Presentation Transcript