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Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
Social media Introduction
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Social media Introduction

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An introduction to basic concepts of social media, and why it is significant. Includes examples.

An introduction to basic concepts of social media, and why it is significant. Includes examples.

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  • 1. Social Media 101:Why all the fuss?<br />Jodi Sperber, MSW, MPH<br />June 22, 2010<br />
  • 2. What we’ll cover<br />You’re already doing it<br />What makes social media different<br />Basic principles and types<br />Examples of use<br />Thinking strategically<br />Next steps<br />
  • 3. What is it NOT?<br />
  • 4. Same thing, only different<br />Communication is always evolving<br />Printing press, pony express, telephone, internet…<br />Social media is the latest, and perhaps most significant, shift in communication<br />Does not replace other media<br />Expands the horizon of what was previously possible<br />
  • 5. What is different?<br />One Many<br />
  • 6. What is different?<br />One Many<br />Many Many<br />
  • 7. Basic Principles<br />Participation<br />Openness<br />Conversation<br />Community<br />Connectedness<br />Adapted from http://is.gd/cWWZ9<br />
  • 8. Adapted from http://is.gd/cWWZ9<br />
  • 9. Adapted from http://is.gd/cWWZ9<br />
  • 10. Why is this important?<br />Dramatic shift in how information is shared<br />Barriers to participation have been greatly reduced <br />Anyone has the chance to be heard<br />With free tools and expanding platforms, creativity beats $$<br />“Communications tools don't get socially interesting until they get technologically boring” – Clay Shirky<br />
  • 11. How is it used?<br />
  • 12. To host a conversation<br />
  • 13.
  • 14. To share an experience<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
  • 15. To show creativity<br />http://is.gd/cVuLX<br />
  • 16. To gain support<br />http://www.youtube.com/watch?v=grVeOqsm2D0<br />
  • 17. To collaborate<br />
  • 18. To feel connected<br />http://is.gd/cVv3o<br />
  • 19. To engage with stakeholders<br />http://is.gd/cY8yp<br />
  • 20. To respond to events<br />“Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1<br />Maps: http://is.gd/cVuOH<br />1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haitihttp://is.gd/cVuSp<br />
  • 21.
  • 22. To be a source of information<br />http://diseasemanagementcareblog.blogspot.com/<br />
  • 23. Hospitals are increasingly on board<br />As of June 20, 2010<br />744 Hospitals total<br />344 YouTube Channels<br />530 Facebook pages<br />557 Twitter Accounts<br />96 Blogs<br />Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i <br />
  • 24. Hospitals are increasingly on board<br />
  • 25. “Though this be madness, yet there is method in 't.”<br />
  • 26. Amplification<br />&<br />Speed<br />This is what makes social media powerful, and what makes it potentially intimidating<br />Just as you can promote something, others can use the same exact channels to do the same.<br />Photo Credit: Obie Fernandez, via Creative Commons<br />
  • 27. Credit: Beth Kanter, http://is.gd/cX1Dj<br />
  • 28. Credit: Beth Kanter, http://is.gd/cX1Dj<br />
  • 29. What you do should be driven by what you are trying to accomplish. <br />Strategy first.<br />http://is.gd/cVxJU<br />

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