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Social Media 101:Why all the fuss?<br />Jodi Sperber, MSW, MPH<br />June 22, 2010<br />
What we’ll cover<br />You’re already doing it<br />What makes social media different<br />Basic principles and types<br />...
What is it NOT?<br />
Same thing, only different<br />Communication is always evolving<br />Printing press, pony express, telephone, internet…<b...
What is different?<br />One     Many<br />
What is different?<br />One     Many<br />Many    Many<br />
Basic Principles<br />Participation<br />Openness<br />Conversation<br />Community<br />Connectedness<br />Adapted from ht...
Adapted from http://is.gd/cWWZ9<br />
Adapted from http://is.gd/cWWZ9<br />
Why is this important?<br />Dramatic shift in how information is shared<br />Barriers to participation have been greatly r...
How is it used?<br />
To host a conversation<br />
To share an experience<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
To show creativity<br />http://is.gd/cVuLX<br />
To gain support<br />http://www.youtube.com/watch?v=grVeOqsm2D0<br />
To collaborate<br />
To feel connected<br />http://is.gd/cVv3o<br />
To engage with stakeholders<br />http://is.gd/cY8yp<br />
To respond to events<br />“Google has been working to develop a better map of Haiti through its crowd sourced Map Maker ap...
To be a source of information<br />http://diseasemanagementcareblog.blogspot.com/<br />
Hospitals are increasingly on board<br />As of June 20, 2010<br />744 Hospitals total<br />344 YouTube Channels<br />530 F...
Hospitals are increasingly on board<br />
“Though this be madness, yet there is method in 't.”<br />
Amplification<br />&<br />Speed<br />This is what makes social media powerful, and what makes it potentially intimidating<...
Credit: Beth Kanter, http://is.gd/cX1Dj<br />
Credit: Beth Kanter, http://is.gd/cX1Dj<br />
What you do should be driven by what you are trying to accomplish.  <br />Strategy first.<br />http://is.gd/cVxJU<br />
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Social media Introduction

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An introduction to basic concepts of social media, and why it is significant. Includes examples.

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Transcript of "Social media Introduction "

  1. 1. Social Media 101:Why all the fuss?<br />Jodi Sperber, MSW, MPH<br />June 22, 2010<br />
  2. 2. What we’ll cover<br />You’re already doing it<br />What makes social media different<br />Basic principles and types<br />Examples of use<br />Thinking strategically<br />Next steps<br />
  3. 3. What is it NOT?<br />
  4. 4. Same thing, only different<br />Communication is always evolving<br />Printing press, pony express, telephone, internet…<br />Social media is the latest, and perhaps most significant, shift in communication<br />Does not replace other media<br />Expands the horizon of what was previously possible<br />
  5. 5. What is different?<br />One Many<br />
  6. 6. What is different?<br />One Many<br />Many Many<br />
  7. 7. Basic Principles<br />Participation<br />Openness<br />Conversation<br />Community<br />Connectedness<br />Adapted from http://is.gd/cWWZ9<br />
  8. 8. Adapted from http://is.gd/cWWZ9<br />
  9. 9. Adapted from http://is.gd/cWWZ9<br />
  10. 10. Why is this important?<br />Dramatic shift in how information is shared<br />Barriers to participation have been greatly reduced <br />Anyone has the chance to be heard<br />With free tools and expanding platforms, creativity beats $$<br />“Communications tools don't get socially interesting until they get technologically boring” – Clay Shirky<br />
  11. 11. How is it used?<br />
  12. 12. To host a conversation<br />
  13. 13.
  14. 14. To share an experience<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
  15. 15. To show creativity<br />http://is.gd/cVuLX<br />
  16. 16. To gain support<br />http://www.youtube.com/watch?v=grVeOqsm2D0<br />
  17. 17. To collaborate<br />
  18. 18. To feel connected<br />http://is.gd/cVv3o<br />
  19. 19. To engage with stakeholders<br />http://is.gd/cY8yp<br />
  20. 20. To respond to events<br />“Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1<br />Maps: http://is.gd/cVuOH<br />1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haitihttp://is.gd/cVuSp<br />
  21. 21.
  22. 22. To be a source of information<br />http://diseasemanagementcareblog.blogspot.com/<br />
  23. 23. Hospitals are increasingly on board<br />As of June 20, 2010<br />744 Hospitals total<br />344 YouTube Channels<br />530 Facebook pages<br />557 Twitter Accounts<br />96 Blogs<br />Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i <br />
  24. 24. Hospitals are increasingly on board<br />
  25. 25. “Though this be madness, yet there is method in 't.”<br />
  26. 26. Amplification<br />&<br />Speed<br />This is what makes social media powerful, and what makes it potentially intimidating<br />Just as you can promote something, others can use the same exact channels to do the same.<br />Photo Credit: Obie Fernandez, via Creative Commons<br />
  27. 27. Credit: Beth Kanter, http://is.gd/cX1Dj<br />
  28. 28. Credit: Beth Kanter, http://is.gd/cX1Dj<br />
  29. 29. What you do should be driven by what you are trying to accomplish. <br />Strategy first.<br />http://is.gd/cVxJU<br />
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