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Social media Introduction

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An introduction to basic concepts of social media, and why it is significant. Includes examples.

An introduction to basic concepts of social media, and why it is significant. Includes examples.

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  • 1. Social Media 101:Why all the fuss?
    Jodi Sperber, MSW, MPH
    June 22, 2010
  • 2. What we’ll cover
    You’re already doing it
    What makes social media different
    Basic principles and types
    Examples of use
    Thinking strategically
    Next steps
  • 3. What is it NOT?
  • 4. Same thing, only different
    Communication is always evolving
    Printing press, pony express, telephone, internet…
    Social media is the latest, and perhaps most significant, shift in communication
    Does not replace other media
    Expands the horizon of what was previously possible
  • 5. What is different?
    One Many
  • 6. What is different?
    One Many
    Many Many
  • 7. Basic Principles
    Participation
    Openness
    Conversation
    Community
    Connectedness
    Adapted from http://is.gd/cWWZ9
  • 8. Adapted from http://is.gd/cWWZ9
  • 9. Adapted from http://is.gd/cWWZ9
  • 10. Why is this important?
    Dramatic shift in how information is shared
    Barriers to participation have been greatly reduced
    Anyone has the chance to be heard
    With free tools and expanding platforms, creativity beats $$
    “Communications tools don't get socially interesting until they get technologically boring” – Clay Shirky
  • 11. How is it used?
  • 12. To host a conversation
  • 13.
  • 14. To share an experience
    http://www.youtube.com/watch?v=5YGc4zOqozo
  • 15. To show creativity
    http://is.gd/cVuLX
  • 16. To gain support
    http://www.youtube.com/watch?v=grVeOqsm2D0
  • 17. To collaborate
  • 18. To feel connected
    http://is.gd/cVv3o
  • 19. To engage with stakeholders
    http://is.gd/cY8yp
  • 20. To respond to events
    “Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1
    Maps: http://is.gd/cVuOH
    1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haitihttp://is.gd/cVuSp
  • 21.
  • 22. To be a source of information
    http://diseasemanagementcareblog.blogspot.com/
  • 23. Hospitals are increasingly on board
    As of June 20, 2010
    744 Hospitals total
    344 YouTube Channels
    530 Facebook pages
    557 Twitter Accounts
    96 Blogs
    Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i
  • 24. Hospitals are increasingly on board
  • 25. “Though this be madness, yet there is method in 't.”
  • 26. Amplification
    &
    Speed
    This is what makes social media powerful, and what makes it potentially intimidating
    Just as you can promote something, others can use the same exact channels to do the same.
    Photo Credit: Obie Fernandez, via Creative Commons
  • 27. Credit: Beth Kanter, http://is.gd/cX1Dj
  • 28. Credit: Beth Kanter, http://is.gd/cX1Dj
  • 29. What you do should be driven by what you are trying to accomplish.
    Strategy first.
    http://is.gd/cVxJU

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