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Social media Introduction
 

Social media Introduction

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An introduction to basic concepts of social media, and why it is significant. Includes examples.

An introduction to basic concepts of social media, and why it is significant. Includes examples.

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    Social media Introduction Social media Introduction Presentation Transcript

    • Social Media 101:Why all the fuss?
      Jodi Sperber, MSW, MPH
      June 22, 2010
    • What we’ll cover
      You’re already doing it
      What makes social media different
      Basic principles and types
      Examples of use
      Thinking strategically
      Next steps
    • What is it NOT?
    • Same thing, only different
      Communication is always evolving
      Printing press, pony express, telephone, internet…
      Social media is the latest, and perhaps most significant, shift in communication
      Does not replace other media
      Expands the horizon of what was previously possible
    • What is different?
      One Many
    • What is different?
      One Many
      Many Many
    • Basic Principles
      Participation
      Openness
      Conversation
      Community
      Connectedness
      Adapted from http://is.gd/cWWZ9
    • Adapted from http://is.gd/cWWZ9
    • Adapted from http://is.gd/cWWZ9
    • Why is this important?
      Dramatic shift in how information is shared
      Barriers to participation have been greatly reduced
      Anyone has the chance to be heard
      With free tools and expanding platforms, creativity beats $$
      “Communications tools don't get socially interesting until they get technologically boring” – Clay Shirky
    • How is it used?
    • To host a conversation
    • To share an experience
      http://www.youtube.com/watch?v=5YGc4zOqozo
    • To show creativity
      http://is.gd/cVuLX
    • To gain support
      http://www.youtube.com/watch?v=grVeOqsm2D0
    • To collaborate
    • To feel connected
      http://is.gd/cVv3o
    • To engage with stakeholders
      http://is.gd/cY8yp
    • To respond to events
      “Google has been working to develop a better map of Haiti through its crowd sourced Map Maker application … encourages users to enhance Google Maps by adding street names, points of interests, and editing driving directions … Google said it had made all of its raw Map Maker data about Haiti available to the United Nations to aid in relief efforts.”1
      Maps: http://is.gd/cVuOH
      1. PC World, 1/14/2010: Google Earth Reveals the Devastation in Haitihttp://is.gd/cVuSp
    • To be a source of information
      http://diseasemanagementcareblog.blogspot.com/
    • Hospitals are increasingly on board
      As of June 20, 2010
      744 Hospitals total
      344 YouTube Channels
      530 Facebook pages
      557 Twitter Accounts
      96 Blogs
      Read more: Hospital Social Network List: http://ebennett.org/hsnl/#ixzz0rUopyc2i
    • Hospitals are increasingly on board
    • “Though this be madness, yet there is method in 't.”
    • Amplification
      &
      Speed
      This is what makes social media powerful, and what makes it potentially intimidating
      Just as you can promote something, others can use the same exact channels to do the same.
      Photo Credit: Obie Fernandez, via Creative Commons
    • Credit: Beth Kanter, http://is.gd/cX1Dj
    • Credit: Beth Kanter, http://is.gd/cX1Dj
    • What you do should be driven by what you are trying to accomplish.
      Strategy first.
      http://is.gd/cVxJU