should I be on facebook?


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This presentation on getting started with social software was created for Intuit Women's Network remote peeps.

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  • Thought I’d start by introducing myself
    I usually call this app powerpointless, so bear with me. Generally I present with open tabs in Firefox, but I figured between VPN/remote connections/webex and wanting to record and share this talk, I would try and deal with a deck.
  • The big question… sort of
  • Not to be flippant, but might as well ask these questions too… not about any one tool, about how to communicate (or not) today.
  • Maybe these things overlap; maybe they don’t. (You might have a work-only email and a private email.)
  • Clearing up some possible misconceptions.
     Ask: other things you think you “have” to do or be to participate?
  • Yes, I owned a typewriter.
    And now I have a qwerty keyboard on my phone, so I can twitter when I’m out and about.
  • Computers had finally proven their value as paper-writing tools vs. a typewriter.
    I think of myself as an early but practical adopter.
  • I learn to hand-code (so it validates!) HTML, and that the web is a good investment of my time and attention. I get my geek on.
  • I didn’t want to get dooced (
  • Seriously – I applied for this job from a Craigslist posting – I was looking, but wasn’t talking to “my network” about my job search because I didn’t think I had a network.
    The nonprofit gig was great, Online Content Manager for a virtual archive that was ready (sort of: ready to be pushed) into more open way of participating on the web.
  • I go to conferences, I start a listserv for other solo techies/small web teams at nonprofits – it boils down to I share what I know.
  • Jana Eggers – was QuickBase GM and director of the iLab.
    When I started working here, I put my real name on my blog. The post where I talked about that is usually #1 or #2 if you google smartass people, which is funnier and better than it sounds:
  • Two months after I start my job, I fly to CA to give Scott Cook a presentation on the social web. No pressure
    Fun fact: no women over 40 identified themselves on MySpace at this time. This stuff moves fast.
    We launched the first WordPress blog behind the firewall in October 2005.
    I noticed when facebook started opening up to corporations (Intuit was on the short list) then to everyone. I joined. Months later, I joined the Boston network and left my profile open – meaning anyone in the Boston network can see it. Half my facebook friends are people from work. There’s an Intuit network on facebook.
    I participated in the 365 project on flickr – self portrait every day for a year – without missing a day.
    Blogging at work seems to take off. I’m on the team that works on Join-In. Social software software grows behind the firewall.
  • Always evolving.
    Talk about streams of information, what a lifestream is.
    We (Intuit) are moving to internal service as yammer replacement - - because Yammer wants six figures for us to use secure version.
  • Ask if folks ego surf: do they know if they turn up on Google now? Is that good or bad? Want to change it?
  • Going to talk about where/how to start next – any questions before we go there?
  • Next: not a single path, but some obvious starting points
  •  Ask – get people talking about this
  • Ketchup: Peggy Kilroy’s daughter Julia won a contest – leveraged social networks to get out the vote online
    Amazing eyes: tagged photo of chameleon on flickr (taken on biz trip to Chicago!) appeared in DK’s Eye Know Reptile book for kids
    Best book ever: blog post blurbed on book cover
     Ask about other examples people have experienced/have heard about
  • What I mean by gold standard: critical mass of users, expectation of “being there”
  • The answers can change, but need to think about them – when you start, and if things change, good to review periodically
    Don’t be a default face
    Time commitment can fluctuate
  • Remember, it’s a continuum, you don’t have to start out fully public everywhere.
    [see helpful links included at the end for tips on facebook privacy settings, etc]
  • What to do first?
  • Visibility matters.
  • Try out twitter
    Save bookmarks with delicious
    Share photos on flickr
    Start a blog
    Being in a web community will probably change how you think/feel about them
  • Yes, you do get to write your own rules to an extent – but that means you get to really own the consequences, too.
  • This space is evolving – and probably will be for some time – so expect it to be fuzzy for awhile.
  •  Ask if people think they have the time now, what they see as obstacles, how much time they think it might be…
  • I check twitter, I log on to the VPN, I fire up email, yammer and chat. I check my personal email accounts. I open my newsreader. (This sounds like a lot, but this is maybe five minutes). Except for gmail, these things stay open all day.
    I check facebook once or twice a day. I don’t use most of the apps. I’m not in many groups – I think groups can be useful if you have time to participate, but I don’t spend a lot of time on facebook. I do think it is important I’m findable there, though.
    I use delicious and flickr and brainstorm just about every day - not always posting, though.
    I don’t blog as often as I’d like, but I still blog
    I check LinkedIn generally only when I get requests; I go to Join-In when I’m looking for somebody, or to learn more about somebody.
  • should I be on facebook?

    1. I’m Jenny Spadafora. I work in the iLab, my title is Web Evangelist. I’m a web geek, photographer, and book nerd. I’m committed to using the web to help people. I think social software is powerful.
    2. Should I be on ?
    3. Should I have email? Should I have a cell phone? We need tools to connect with people. Social software is a communication tool
    4. But it’s a range, a continuum: private > personal > work > public
    5. You don’t have to do everything You don’t have to start out in the open You don’t have to be an extrovert You don’t even have to be a geek
    6. I want to share my journey with this stuff.
    7. I didn’t own a computer until I was in grad school and I bought a Mac Color Classic.
    8. I was among the first students to take classes in things like information architecture. A few hard work years later, I left my job to get my MLS (Master’s in Library Science).
    9. In the fall of 2001, I started blogging. I didn’t use my real name. I didn’t want to risk getting fired from my job. (I didn’t use their real name, either.)
    10. I left my job at the small technology company and joined a small nonprofit. (I used book reviews from my blog as writing samples when I applied.) Two of the folks I worked at the tech company were my references. This is really all I understood about networking. (I’m slow)
    11. I switched from my own photoblog to flickr. I discovered delicious. I made contacts and connections on these sites.
    12. A woman I used to work with emailed me: she wanted me to come work for her at Intuit. She shared my blog with the people who will interview me.
    13. I’ve been at Intuit in the iLab since August 2005. I became a “go to” person for social software ideas at Intuit. I think a lot about authenticity, transparency, and comfort.
    14. I finally joined LinkedIn. (I said I was slow) I joined twitter in 2007; in 2008 I started publishing a lifestream site; I got on Yammer.
    15. Some people start with the most professional site and work from there. I started with the most fun and figured out how to make that work :) If you Google me, the first three or four pages of results are about me.
    16. So that’s how I got here, speaking to you. I believe social software is good for introverts. I believe it puts remote workers on a level playing field with in-office folks.
    17. Where should you start?
    18. What do you want to do? Make professional connections Learn from others Share stories/observations/expertise Feel like you are “keeping up” Explore a hobby Connect with old friends
    19. Possibility. Serendipity.
    20. Some tools are better than others at these things   Gold standards LinkedIn = professional connections facebook = personal and/or professional twitter = keeping up
    21. How you use a service matters. Think about:   Who do I want to connect with? Why? What am I comfortable sharing? What should my image be? How much time do I want to invest?
    22. My profiles are open because I’ve been doing this for years. I’m comfortable. And I can’t say I’m knowledgeable about the social web and then fail to show up if you look for me.
    23. How should you start?
    24. I think everyone needs at least one profile online you can point to.   LinkedIn Facebook Google profile ClaimID
    25. Understanding the social web is easier if you are a participant.   It doesn’t matter as much which one you choose, but choose one if you want to learn about “social” You are playing. It’s an experiment.
    26. Figuring out what “the rules” are comes back to the questions:   Who do I want to connect with? Why? What am I comfortable sharing? What should my image be? How much time do I want to invest?
    27. The lines are fuzzy     You get to decide. You might make mistakes. The rules aren’t clear. This is ok. private > personal > work > public
    28. How are you supposed to have time for all this?
    29. lather, rinse, repeat My routine:
    30. Helpful links How to use facebook privacy settings LinkedIn profile help Using twitter for work How to use feed (RSS) readers Blogging
    31. Links to things I mentioned Brainstorm - claimID - delicious - Facebook – flickr – Google profiles - Join-In - LinkedIn - twitter - Yammer - My site -