Analysis of ROI from young campaign using only social media tools Facebook and Twitter. Why would you want to measure ROI (and ignore the other benefits of social media campaigns)? Probably because there's someone asking you to do it. With all the controversy about analysis of retention, participation, brand recognition, conversation, etc., here are some logically arrived at numbers old-school management types will understand. Also, notice the fan growth jumps by an order of magnitude once a community manager gets involved.