Embracing Change Presentation

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LISTENING TO NEW VOICES, EMBRACING CHANGE and BANISHING SACRED COWS- …

LISTENING TO NEW VOICES, EMBRACING CHANGE and BANISHING SACRED COWS-
What can we learn from tomorrow’s leaders about how museums of the future should look? This session was presented to academics and museum professionals at the 2011 Ohio Museums Assn. Conference on the campus of Walsh University. I led a panel of Museum Studies students who shared their perspectives on the future of museums in the 21st century. Topics included innovative programming approaches, visitor interactions, social media, and confronting dominant paradigms to engage new and existing audiences.
Moderator: Jennifer Souers Chevraux, Adjunct Professor, Walsh University Museum Studies Program, Principal at Illumine Creative Solutions, and Publisher at MuseoBlogger

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  • 1. LISTENING TO NEW VOICES, EMBRACING CHANGE & BANISHING SACRED COWS
  • 2. WHO ARE WE& WHY ARE WE HERE ?
  • 3. OUR PRESENTERS •  Jennifer Souers Chevraux Adjunct Faculty, Museum Studies, Walsh University; Principal, Illumine Creative Solutions •  Cristina Savu Registrar, Massillon Museum •  Jessica Shoemaker Senior, Museum Studies, Walsh University •  Megan McQuillen Senior, Museum Studies, Walsh University
  • 4. LETS GET STARTED • Center for the Future of Museums • AAMs 2011 meeting theme • Why should we care?
  • 5. INNOVATIVE PROGRAMMING •  The Participatory Museum •  Brief overview of Massillon Museum s Face of Rural America project •    Touch photographs, Website, Public Art & other Educational programs
  • 6. INTERACTING WITH & RESPONDING TO VISITORS •  Why is museum interaction with visitors important? •  Co-creativeprojects can enhance visitor and museum relationships •  Listening to visitor suggestions •  Museums need to be relevant to different ethnic groups in their area
  • 7. SOCIAL MEDIA FOR  ENGAGING AUDIENCES •  Facebook/Twitter •  Staff blogs •  Digitizing collections
  • 8. HANDLING ROADBLOCKS & SACREDCOWS TO MAKE WAY FOR CHANGE
  • 9. EMPOWER STAKEHOLDERS  TOP TO BOTTOM 1.  Message 2.  Preparation 3.  Voice 4.  Change
  • 10. ADAPTATION VS. EXTINCTION • Share relevant cautionary tales. • Whose example could you follow? • Whose mistakes do you not want to repeat?
  • 11. YOU RE ALIVE, RELEVANT, & VITAL • Engage your community. • Can your organization meet a critical community need? • Howdoes the museum become a community leader?
  • 12. BE CREATIVE. BOLD. FEARLESS. • Thisisn’t that thing you tried 15 years ago that didn’t work. • Constituents will notice your effort, and that’s a positive result.
  • 13. AN OSTRICH WITH ITS HEAD IN THE SAND GETS BITTEN IN THE… • Askyour visitors and potential audience for feedback. Youre less likely to waste time and money. • Follow-up after successful projects and programs, and gather data for funders & press.
  • 14. SEEK OUTSIDE HELP  IF YOU NEED IT. •  Sometimes staff needs someone to blame. •  Seedfunding is relatively easy to find. •  Proper planning makes donors and foundations feel secure going forward.
  • 15. DISCUSS.
  • 16. THNX. •  Jennifer: jennifer@illuminecs.com •  Cristina: csavu@massillonmuseum.org •  Jessica: jessicashoemaker@walsh.edu •  Megan: meganmcquillen@walsh.edu
  • 17. PRESENTED APRIL 11, 2011 OHIO MUSEUMS ASSOCIATION CONFERENCE WALSH UNIVERSITY, NORTH CANTON, OHIO Please contact Jennifer Souers Chevraux if you would like more information about this presentation, or if youwould like to use any of the slides.