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Billions of dollars are spent on marketing each year. Celebrities of all sorts enjoy fame and fortune that isn't necessarily related to theirs skills. Why? Because marketing works and like it or not, if you want move beyond a basic career and really open up opportunities for yourself, you've got to learn how to market yourself as a software developer. In this session, I'll teach you some quick and easy things you can do to enhance the marketability of your skills and personal brand immediately and talk about some long term plans you can put into action so that everyone will know your name.