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Crafting Your Investor Pitch

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  • 1. CRAFTING YOURINVESTOR Pitch A Common Sense Approach to DifferentiationCREATIVE ACESMarketing “Decks” for Small Business Marketing September 2012
  • 2. Crafting YourINTRO Investor Pitch Use a common sense approach to Differentiate you & your company Ever attend one of the Pecha Kucha-style pitch nights? It’s a fast-paced evening of roughly a half dozen companies making their presentation to the audience of {hopefully} potential backers. Here in Chicago, the start up community is vibrant and active. And the opportunity to present a new idea, service or product draws a large audience. Usually sold-out or standing room only. All fantastic news for entrepreneurs in Chicago and Midwest. However, the presentation styles have varied greatly. It takes planning, discipline and practice before stepping into the spotlight with their pitch. Following is guide to keep-it-simple while concentrating on why you’re seeking backing. . I’ve designed numerous presentations for publicly traded companies, IPO roadshows, special situations/announcements, quarterly earnings and more. Only the design and content distinguish one company from another. As a graphic designer in the business-to-business, specializing in financial communications, the approach for each presentation (this structure could easily be published as an ebook or whitepaper) was HOW this document would correlate with the overall marketing of the company. Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 2
  • 3. #1 InvestorsTip Have ENDURED A lot of Pitches Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 3
  • 4. #2 Be differentTip Be original Short & Concise: Get to the Point Make it Conversational Tell them something they may not already know. Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 4
  • 5. #3 Who, WhatTip & Why Investors want to learn about your leadership team; who’s doing what and why it’s important. Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 5
  • 6. #4 How willTip the money be spent? Technology Research & Development Human Capital Meditation Room Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 6
  • 7. #5 Reveal YourTip “SECRET Sauce” What makes you/your product/ your service DIFFERENT? Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 7
  • 8. #6 SHOW VS. TELLTip Demo your product versus talking about it. Get your audience involved. Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 8
  • 9. #7 Pitching can beTip Exhausting Evaluate each session. Make adjustments. Refine. Practice. Practice. Repeat. Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 9
  • 10. Creative aces Common Sense About Business Communication NOT AdvertisingCreative Aces is a design and Thinking of your investor pitch like a commercial to sell a car or vacation is counter intuitive.publishing firm specializing in visualcommunications that enhance your The real work is preparing the content to be concise, direct and informative. Loading a slide withcompany and its story. bullet after bullet of copy that you’re going to read to your audience is {frankly} boring.Creating innovative solutions for all There are numerous articles from places like Harvard Business Review, Fast Company, Forbes andaspects of a marketing mix including others with suggestions on how to improve your presentation. All seem to focus on passion andbrochures, direct mail, corporate ID, clarity. Begin with a storyboard, run it by colleagues or friends and refine it.advertising, e-books, annual reports andweb designs. It’s your company, you’re telling the story. Shine a light on yourself and why it all matters. Make theVisit us at www.creativeaces.com connection with your audience and you’ll most likely reap the rewards.or contact joann@creativeaces.com Check out our companion e-book: Universal Pitch Deck, The Ultimate 12-Slide Structure For AnyLike the idea of doing an ebook like this, Presentation. Twelve slides* is all you need to succinctly outline your own presentation or ebook.instead of a boring old white paper? Regardless of your business, niche market or service, this structure can serve as your own outline ifI’m standing by. you’re presenting to investors or potential new clients.CONNECT & SHARE * Guy Kawasaki’s infamous presentation rule is “10 slides. 20 minutes. 30 point font.” Crafting Your Investor Pitch, A Common Sense Approach to Differentiation 10