2013 08-14 smart-device_mw_en
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    2013 08-14 smart-device_mw_en 2013 08-14 smart-device_mw_en Document Transcript

    • J’son & Partners Consulting presents the main results of the research: “Overview of the Russian and world smart devices market, 2011 – 2017” General characteristic of smart devices market Smart devices – high technological wearable mobile devices, as usual, are managed by operating system or comparable with it systems, having GPS for navigation and geo location services; Bluetooth and Wi-Fi to synchronize with smartphones and other smart devices; to send notifications about calls/sms, emails, social networks; GSM, 2G and 3G technologies for making calls, transfer the messages, and also to be an accelerometer, thermometer, compass, chronograph and other technologies. Market of wearable mobile devices can be classified in 7 segments: Smart - watches – watches with an expanded features (not limited to the display of the current time of day) Smart – glasses – high technological glasses combining functions of smarphone and PC Wearable cameras – mini cameras built-in clothes, often equipped with GPS modules. Wearable cameras are comparable with devices using OS with the ability to manage the device’s features via mobile app. Smart clothes – textile accessories, clothing or outfit equipped with additional consumer functions by means of specific materials and embedded computing devices Fitness devices, smart devices for sport – ‘smart’ devices with detectors of heart rate, energy consumption, sleep detectors and other sports functions, stimulating user’s activity Medical smart devices – medical devices compatible with smart phones, tablets and other consumer devices elaborated for various medical purposes, including health improvement and ensuring control over the treatment process Wearable 3D measuring device –computing mechanisms built-in cloths units, equipped with ambulatory 3D measurement Development of smart devices market began in 1980s, however wide popularity of these devices started later. GoPro camera enjoyed widespread popularity, starting from its announcement in 2004 sales were doubling every year. Along with the launch of iPod Nano in 2010 and Sony SmartWatch in 2012, smart devices market started to shift gradually from smart cameras to ‘smart’ watches. It is worth mentioning that smart devices are either not presented by manufactures in the Russian market at all or their sales start with a several months time lag.
    • Smart-watches One of the fastest growing segments of the market of wearable smart devices is the segment of smart-watches. A large number of manufactures of this type of smart devices entered the market over the past year. Moreover, such big players as Apple, Microsoft, Samsung and LG are developing smart-watches. A range of smart-watches compatible with smartphones and other ‘smart’ devices; independent smart-watches, equipped with the operating systems; smart-watches with voice functions and sport smart-watches are presented in the market. Around 15 models of ‘smart’-watches are presented currently in the Russian market. Smart watches compatible with smartphones are designed for users who actually use smartphones. Thanks to alerts about incoming calls / sms / social networks and e-mail notification users always stay connected. It leads to the integration of high technology into everyday life. According to ABI Research forecasts the market size of smart watches will increase in the nearest year: in 2013 sales of smart watches will reach 1.2 million pieces and $ 370 million in cash. By 2015 sales will increase by more than 20 times. Fig. 1. Market size of smart-watches in the world in real terms, mln. units, 2013, 2015. Source: ABI Research Main drivers of growth of smart-watches market include: • Increasing penetration of smartphones in many world markets. According to many analysts smartphone market is close to saturation. It will boost sales growth of smart watches as an alternative multifunction device. • Wide price affordability allows less solvent customers to buy multifunctional device. For example, sport bracelets at an average price of $ 50 are in high demand • Applications ecosystem • GPS-modules, that provide access to the geolocation services • Access to social networks (at the level of notifications, or higher for some devices) 1,2 > 24 0 5 10 15 20 25 30 2013F 2015F
    • • Access to work and personal e-mail (at the level of notifications, or higher for some devices) • Sport features that allow to keep track of daily activity of the user, which also helps to monitor state of health of the smart watch owner • Healthy lifestyle trend in the modern world Main constraints of growth of smart-watches market include: • The way the battery charge that takes a lot of time; Users of mechanical, quartz or electronic watches did not get used to the need of daily, weekly or even monthly recharge of devices. Smart watches are to be recharged for a certain period of time, either through USB-cable connected to PC or via wireless charging device, which goes along with the device • The main function of watches becomes unavailable due to possible daily or weekly battery discharge; Watch is a device for determining current time of day and the duration of time intervals in hours, minutes and seconds. Smart watches are usually equipped with technology (GPS, Bluetooth, LCD, etc) that affect the battery life. As a result wrist smart device can often run down, limiting user access to the main function of the watch. • Smart watches compete with smartphones as its functional substitutes; • Rejection of innovative products due to lack of awareness; • Low penetration of smartphones for smart watches, which work in conjunction with smartphones; • In contrast with sales of smartphones, and especially tablets, mobile operators do not receive additional revenues from provision of mobile data transfer services to the owners of mobile smart devices, as well as revenue from value added services (VAS). It does not encourage operators to promote these products by its subsidizing in the West. Smart-glasses Smart glasses is a full stand-alone mobile computer. This type of device can either replace a smartphone or complement it. The main distinction of ‘smart’ glasses is its ability to fulfill simultaneously three separate functions: augmented reality, mobile phone plus Internet, video diary. Augmented reality implemented in the form of introduction of virtual reality elements, has not yet been fully implemented in devices announced by Google, Vuzix and Olympus. At the same time, the first version of glasses fully implement video diary, as well as provide an opportunity to make calls and access the Internet. According to IHS iSuppli estimates, global sales of ‘smart’ glasses may reach 6.6 mln units by the end of 2016.
    • Fig. 2. Market size of smart glasses in the world, mln. units, 2012-2016 Source: IHS iSuppli Main drivers of growth of smart-glasses market include: • Unique ecosystem of mobile apps for smart glasses • Thanks to use of mobile applications for smart glasses user generates additional traffic that affects the operator's revenue • Penetration of 4G LTE and a wide coverage of developed countries by 3G network, which allows in case of having access to the Internet to transfer data at high speed • Possibility of keeping a video diary • Equipment with photocamera • Augmented reality which attracted many users • GPS-modules, that provide access to the geolocation services • Access to social networks (at the level of notifications, or higher for some devices) • Access to work and personal e-mail (at the level of notifications, or higher for some devices) Main constraints of growth of smart-glasses market include: • Violation of privacy; • Incorrect understanding of the purpose of smart glasses by the audience; Manufacturers of smart glasses are afraid that audience will get the wrong idea about the purpose of device and will use it more as a mobile camera, rather than augmented reality device, as well as use video recording for unique events, such as skydiving, etc., rather than daily life recording. Thus, smart glasses will be presented in the competitive market of sports cameras, smartphones, tablets and other devices equipped with camera. • Short battery life; • Eyes strain; • The need to wear glasses all the time; • Unusual of control • Fragility of smart glasses; 0,1 0,1 0,3 2,3 6,6 0 2 4 6 8 2012A 2013F 2014F 2015F 2016F
    • Perspectives of smart devices market According to Juniper Research estimates, sales volume of smart devices in the world will reach 15 mln. units by 2013. By 2017 sales of this type of smart devices will amount to 70 mln. units. According to J’son & Partners Consulting share of Russia in the world sales of smart devices will equal 2% - 1.7 mln. devices by 2017. Fig. 3. Market size of smart devices in Russia and in the world, mln. units, 2012 - 2017 In the world In Russia Source: Juniper Research, J’son & Partners Consulting Constraints of Russian market of smart devices include:  Beginning of sales Usually, devices become available to customers in the domestic Russian market with a few months delay.  Absence of official distributors of smart devices Main supplies of smart devices in the Russian Federation are made through dealers. The majority of smart devices sold on the territory of Russia do not have manufacture warranty.  Small range of models compared to the world  High price. Prices of smart devices in Russia are higher compared to the prices in the USA domestic market. Main growth drivers of Russian market of smart devices include:  Increasing penetration of smartphones to the Russian market  Applications ecosystem  GPS-modules, that provide access to the geolocation services 9 15 23 34 50 70 0 15 30 45 60 75 2012A 2013E 2014F 2015F 2016F 2017F 0,1 0,1 0,2 0,5 0,9 1,7 1% 1% 1% 1% 2% 2% 0% 1% 1% 2% 2% 3% 0 15 30 45 60 75 2012A 2013E 2014F 2015F 2016F 2017F
    •  Sport features that allow to keep track of daily activity of the user, which also helps to monitor state of health of the smart watch owner  Healthy lifestyle trend in the modern world.
    • Content of the full version of the report (62 pages) of the research ‘Overview of world smart devices market, 2011 – 2017’ 1. Summary 2. Introduction 3. Overview of world market of mobile terminals and tablets 3.1. Total sales volume of mobile phones in real terms, 2010 – 2017. 3.2. Total sales volume of smartphones in real terms, 2010 – 2013. 3.3. Total sales volume of tablets phones in real terms, 2010 – 2013. 4. World market of smart devices 4.1. Definition and classification of various mobile devices with operating systems 4.2. Review of SmartWatch devices and sport smart devices 4.2.1. History of development, first devices models, types of ‘smart’ watches 4.2.2. Technological analyses of devices  TECHNICAL CHARACTERISTICS  OPERATING SYSTEM  SUPPORTING TECHNOLOGIES (BLUETOOTH, WIFI, GPS, 3G, ETC.) 4.2.3. Key characteristics, application area 4.2.4. Main constraints of market development 4.2.5. Valuation of total sales of devices in the world in 2012 4.3. ‘Smart’ glasses 4.3.1. History of development, first devices models, types of ‘smart’ glasses 4.3.2. Technological analyses of devices  TECHNICAL CHARACTERISTICS  OPERATING SYSTEM  SUPPORTING TECHNOLOGIES (BLUETOOTH, WIFI, GPS, 3G, ETC.) 4.3.3. Key characteristics, application area 4.3.4. Main constraints of market development 4.4. Review of other smart devices, latest mobile technologies and its application 4.5. Application area of smart devices 4.6. Valuation of total potential of world market 5. Main problems, development constraints of smart devices market in the world 6. Forecasts and tendencies, 2013 – 2017 6.1. Tendencies and forecasts in the development of smartphones market in the world, 2013 – 2017 6.2. Tendencies and forecasts in the development of tablets market in the world, 2013 – 2017 6.3. Tendencies and forecasts in the development of SmartWatch market in the world, 2013 – 2017 6.4. Tendencies and forecasts in the development of Smartglasses market in the world, 2013 – 2016 7. Main conclusions of the research List of illustrations Fig. 1. Market size of smart-watches in the world in real terms, mln. units, 2013, 2016. Fig. 2. Market size of smart glasses in the world in real terms, mln. units, 2012-2016. Fig. 3. Forecast of market development of smart devices, annual sales turnover in real terms, mln. units, 2010-2018 Fig. 4. Market size of mobile phones in real terms, bln. units, 2010 – 2017 Fig. 5. Market size of smartphones in the world, bln. units, 2010 – 2013 Fig. 6. Market size of tablets in the world, bln. units, 2010 – 2013 Fig. 7. Samsung Smart watches, 2013 Fig. 8. Market size of smart watches in the world in real terms, mln. units, 2012, 2013, 2016 Fig. 9. Xsens Force Shoe, June 2013 Fig. 10. Forecast of development of wearable smart devices market, mln. units, 2011-2016 Fig. 11. Forecast of development of wearable smart devices market, annual sales volume in real terms, mln. units, 2010-2018 Fig. 12. Forecast of development of world smartphones market, bln. units, 2012, 2017
    • Fig. 13. Forecast of development of world tablets market, mln. units, 2013, 2017 Fig. 14. Market size of smart-watches in the world in real terms, mln. units, 2013, 2017 Fig. 15. Market size of smart-glasses in the world in real terms, mln. units, 2012 – 2016 List of tables Table1. History of smart watches market, 1972-2013 Table2. TOP 7 smart watches models, presented on CES, 2013 Table3. Smart watches with smartphones market, 2013 Table4. Comparison of technical characteristics of smart watches of different producers, 2013 Table5. Technologies supporting by smart watches, 2013 Table6. Comparison of technical characteristics of smart glasses of different producers Table7. Wearable Contor cameras, June 2013 Table8. Wearable GoPro cameras, June 2013 года Content of the full version of the report (78 pages) of the research ‘Overview of Russian smart devices market, 2010 – 2017’ 1. Summary 2. Introduction: purpose and objectives of research, main terms and definitions 3. Overview of Russian and world market of mobile terminals and tablets 3.1. World market of mobile devices 3.1.1. Total sales volume of mobile phones in real terms, 2010 – 2017 3.1.2. Total sales volume of smartphones in real terms, 2010 – 2017 3.1.3. Total sales volume of tablets in real terms, 2010 – 2017 3.2. Russian market of mobile devices 3.2.1.1.Market size of mobile phones and smartphones in real and cash terms 3.2.1.2.Market size of mobile terminals in real terms, 2010 – 1st quarter 2013 (quarterly dynamics) 3.2.1.3.Sales structure of mobile terminals: smartphones and mobile phones, in real terms, 2010 – 1st quarter 2013 (quarterly dynamics) 3.2.1.4.Sales structure of mobile terminals: smartphones and mobile phones, in cash terms, 2010 – 1st quarter 2013 (quarterly dynamics) 3.2.1.5.Share of sale of smartphones in total sales of mobile terminals: smartphones and mobile phones, 2010 – 1st quarter 2013 (quarterly dynamics) 3.2.2. Average retail price of mobile terminal: mobile phones and smartphones, market structure by price segments 3.2.2.1.Quarterly dynamics of average retail price of mobile terminal: mobile phones and smartphones (in USD and RUB), 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.2.Quarterly dynamics of average retail price of mobile terminal: mobile phones and smartphones (in USD and RUB) in Russia, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.3.Market structure of mobile terminals by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.4.Market structure of smartphones by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.5.Market structure of mobile phones by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.6.Market structure of smartphones by producers, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.2.7.Market structure of smartphones by operating systems, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) 3.2.3. Tablets market in Russia 3.2.3.1.Market size of tablets in real terms, 2010 – 4th quarter of 2012 (quarterly dynamics) 3.2.3.2.Market size of tablets by producers, 2011 – 4th quarter of 2012 (quarterly dynamics) 3.2.3.3.Market size of tablets by operating systems, 2010 – 4th quarter of 2012 (quarterly dynamics) 4. Russian market of smart devices, 2011 - 2012
    • 4.1. Definition and classification of different mobile devices with operating systems 4.2. Review of SmartWatch devices (‘smart’ watches) and sport smart devices 4.2.1. History of development, first devices models, types of ‘smart’ watches 4.2.2. Technological analyses of devices  Operating system  Technical characteristics  Supporting technologies (Bluetooth, WiFi, GPS, 3G, etc.) 4.2.3. Key characteristics, application area 4.2.4. Main constraints of market development 4.2.5. Valuation of total sales of devices in Russia in 2012 4.3. Smartglasses (‘smart’ glasses) 4.3.1. History of development, first devices models, types of ‘smart’ glasses 4.3.2. Technological analyses of devices  Operating system  Technical characteristics  Supporting technologies (Bluetooth, WiFi, GPS, 3G, etc.) 4.3.3. Key characteristics, application area 4.3.4. Main constraints of market development 4.3.5. Valuation of sales potential of devices in Russia 4.4. Review of other smart devices, latest mobile technologies and its application 4.5. Application area of smart devices 4.6. Valuation of total potential of Russian market 5. Main problems, development constraints of smart devices market in Russia 6. Forecasts and tendencies, 2013 – 2016 6.1. Tendencies and forecasts in the development of smartphones market in Russia, 2013 – 2016 6.2. Tendencies and forecasts in the development of tablets market in Russia, 2013 – 2016 6.3. Tendencies and forecasts in the development of SmartWatch market in Russia, 2013 – 2016 6.4. Tendencies and forecasts in the development of Smartglasses market in Russia, 2013 – 2016 7. Conclusion List of Figures Fig. 1. Market size of smart devices in Russia and in the world in real terms, mln. units, 2012 – 2017 Fig. 2. Market size of mobile phones in the world in real terms, bln. units, 2010 – 2017 Fig. 3. Market size of smartphones in the world in real terms, bln. units, 2010 – 2017 Fig. 4. Market size of tablets in the world in real terms, mln. units, 2010 – 2017 Fig. 5. Market size of mobile terminals in real and cash terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 6. Sales structure of mobile terminals: smartphones and mobile phones, in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 7. Sales structure of mobile terminals: smartphones and mobile phones, in cash terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 8. Share pf smartphones sales in total sales of mobile terminals Fig. 9. Quarterly dynamics of average retail price of mobile terminal: mobile phones and smartphones (in USD and RUB), 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 10. Quarterly dynamics of average retail price of mobile terminal: mobile phones and smartphones in Russia, USD, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 11. Market structure of mobile terminals by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 12. Market structure of smartphones by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 13. Market structure of mobile phones by price segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 14. Smartphones market structure dynamics by producers, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 15. Market structure of smartphones by operating segments, % of sales in real terms, 2010 – 1st quarter of 2013 (quarterly dynamics) Fig. 16. Market size of tablets in real terms, mln units
    • Fig. 17. Market size of tablets by producers, % of sales in real terms, 2011 – 4th quarter of 2012 (quarterly dynamics) Fig. 18. Market size of tablets by operating systems, % of sales in real terms, 2010 – 4th quarter of 2012 (quarterly dynamics) Fig. 19. Samsung Smart watches, 2013 Fig. 20. Market size of smart watches in real terms in Russia, thousand units, 2012 - 2016 Fig. 21. Market size of smart glasses in real terms in Russia, thousand units, 2012 – 2016 Fig. 22. Market size of wearable smart devices in real terms in Russia, thousand units, 2012 – 2016 Fig. 23. Market structure: smartphones – telephones, Fig. 24. Market size of tablets, mln. units, 2010 – 2016 Fig. 25. Market size of smart watches in real terms in Russia and in the world, 2012 – 2017 Fig. 26. Market size of smart glasses in real terms in Russia and in the world, 2012 – 2016 Fig. 27. Market size of smartphones and smart devices in real terms in Russia, mln. units, 2012 – 2016 The newsletter was prepared by the J'son & Partners Consulting Company. We exert every effort to provide actual and forecasting data representing the situation in full and available at the time of the publication of the material. J'son & Partners Consulting reserves the right of revising the data after publication of some new official information by individual players. For additional information please contact: Pavel Ermolovich Commercial Director Pavel@json.ru www.json.ru