The State of Enterprise Mobility - 2013

  • 523 views
Uploaded on

What's REALLY the State of Enterprise Mobility? …

What's REALLY the State of Enterprise Mobility?
The mobility space is constantly changing and for anyone to be adaptable to change, you need advance data and market insight into what's going on now, and what's to come later. Each year Antenna surveys 1,000 IT and business decision makers about everything mobile.

This year is no exception and the data will surprise you! See the research findings from the 2013 Mobile Business Forecast and shine a light on what is new this year and how the findings compare to the 2012 results.

Highlights:
- Has mobile spending has gone up, down or stayed the same?
- The key frustrations with mobile projects.
How much of what's been deployed in mobile is being re-used versus re-purchased?
- What's the bigger priority for businesses - leveraging mobile apps to transform the business, or make the current business process even better?

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
523
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
31
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • On the positive side of the ledger, the enterprise mobility market matured (or exploded) in 2012. It came out of infancy and entered adolescence in certain respects. IT got much more involved – or was forced to get involved – which is great for Antenna as our core value has always resonated with the more technology-minded professionalsNative became sexy again, and enthusiasm for mobile web/HTML5/etc. became much more realistic as a result of a few tech juggernauts (e.g., Facebook) falling short of user expectations with their mobile web appsBut most importantly – what REALLY ignited this market – was the BYOD phenomenon. Unfortunately, Antenna and others of our MADP ilk were the immediate benefactors of this market tipping point. Instead, MDM players like A/W, Mobile Iron, Good, and others started printing money as IT groups began buying licenses en masse in a very knee-jerk manner for fear they would lose control (or possibly their jobs) if they didn’t get in front of this trend that had a life of its own.One the negative side of the ledger, while it’s hard to prove … anecdotally … the global economic crisis has certainly had in impact of buying patterns and investments in transformative technologies.But, what really affected us and caught us somewhat flat-footed was the wide use, adoption, implementation of free/open development toolsets. It put a spotlight on the fact that developers hold the keys in many respects and prefer to use the likes of Sencha, Jquery Mobile, PhoneGap to get to market quickly and inexpensively.

Transcript

  • 1. STATE OF MOBILITY IN THE ENTERPRISE © Copyright 2012 Antenna Software, Inc. All rights reserved. July 10, 2013 Presented by: Jim Somers Chief Marketing & Strategy Officer
  • 2. LET’S CLEAN THE WINDSHIELD We’re all driving hard and fast … sometimes we all need to pull over to make sure we’re seeing the road clearly. 2 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 3. WELCOME Questions We’ll Answer: 3 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. • Has mobile spending has gone up, down, or stayed the same? • What are the key frustrations with mobile projects? • How much of what's been deployed in mobile is being re-used? • What's a bigger priority - leveraging mobile apps to transform the business, or make the current business process even better? Wanna hear this webinar LIVE? Go to >> http://info.antennasoftware.com/MMWS-Library.html
  • 4. LET’S CLEAN THE WINDSHIELD • What is the “State of the Enterprise Mobility Market?” • Conducted by Vanson Bourne • 1,000 total respondents • Fielded in March 2013 • Follow-up to 2012 Mobile Business Benchmark 4 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 50%50% ITDM BDM 25% 25% 18% 15% 6% 12% Mfg Tech Retail Finc'l Util/Telco Other 50%50% US UK
  • 5. BIG IDEA 5 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 6. BIG IDEA 37% 2013 37% of businesses report they now have their own app stores. More than 1 in 3 enterprises now have their own App Store 14% 2012 14% of businesses report they‟re working on (or planning to start work on) their own app stores. 6 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 7. WHY? 7 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. SPEED Control&
  • 8. WHY? Because as mobile apps spread across the enterprise, businesses are demanding greater: • Speed • Control • Visibility • Compliance 8 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 9. MOBILITY (STILL) A JUGGLING ACT Businesses building, managing or implementing 4 separate mobile projects. Businesses dealing with 3 different solutions providers to deliver mobile projects. 9 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 10. MOBILITY PROJECT TYPE What type of mobile project(s) is your department/company currently working on? 21% 31% 37% 37% 50% 60% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Mobile App Management (MAM) Mobile Device Management (MDM) Partner-facing App Enterprise App Store Mobile Website/Portal Employee-facing App Customer-facing App 10 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 11. MOBILE PLANS 51% 27% 10% 12% Yes, we are currently working on a mobile project Yes, we plan to start working on a mobile project in the near future Yes, we are currently working on a mobile project and plan to start others in the near future Nope Are you currently working on a mobile project or planning to start any in the next 12-18 months? 88% answered affirmatively! 11 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 12. MOBILITY INVESTMENT Current investments in mobility projects has risen 20% since 2012. $500,000 $1,000,000 $510K 2012 2013 $422K +20% „Currently‟ invested Next 12-18 Months „Planning‟ to invest $565K +11% 12 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 13. VIEW OF IT What is your relationship with IT? Do you see them as „enablers‟ or „enforcers‟ of mobility? IT enforces company policy regarding what we can and can't do with mobile devices IT is primarily concerned with enforcement but also helps with enablement IT enables and drives us to mobilize ourselves with mobile apps IT is primarily concerned with enablement but also sometimes engages in enforcement Majority view IT as enforcers 13 % 33 % 40 % 14 % 13 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 14. MOBILE DEVICE POLICY Which of the following device policies does your company enforce? 14 % 33 % 40 % 14 % 2% 3% 10% 15% 33% 37% 0% 5% 10% 15% 20% 25% 30% 35% 40% We have no policies Not applicable Employees can use personal devices for work and are NOT regulated Employees are allowed to use personal devices for work but requires IT to create secure container on device Employees are only allowed to use company-issued devices for work tasks/information Employees can use personal devices for work but requires IT to install security software first 2/3 allow BYOD! 14 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 15. TIME TO MARKET What is the average amount of time it takes to complete delivery of a mobile project? 15 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 1 2 3 4 5 6 7 8 9 10 11 12 13 39% 27% 12% 3% 9% (Months)
  • 16. EXTEND VS. TRANSFORM Do your current and/or planned mobile projects address current business process or new ones? 16 % 33 % 40 % 1% 1% 4% 23% 26% 44% Don‟t know None are for existing business processes; all are transformative Only a small amount are current processes; the majority are transformative All are for current business processes; none are transformative It's about even - half for current, half for transformative Majority are for current business processes, a few are transformative/new 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 14 %Majority are for current processes 16 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute.
  • 17. FRUSTRATIONS Which aspects of delivering a mobile project have you been most frustrated by? 17 % 33 % 40 % 17 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 48% 43% 39% 36% 31% 27% 23% 22% 13% 6% 0% 10% 20% 30% 40% 50% 60%
  • 18. MOBILITY CRITERIA What are the most crucial factors influencing your choice of technology for the development and deployment of mobile apps? 18 % 33 % 40 % 18 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 48% 43% 39% 36% 31% 27% 23% 22% 13% 6% 56% 33% 35% 32% 25% 25% 0% 10% 20% 30% 40% 50% 60%
  • 19. COST OF MOBILITY What was the primary driving factor for costs exceeding your expectations? 40 % 19 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 0% 10% 20% 30% 40% 50% 60% 70% Other Additional management and security functionality was needed Multiple design/build cycles needed to achieve the desired result We underestimated the time & complexity needed for integration 1% 30% 43% 65% 2/3 underestimated the time & effort for backend integration
  • 20. CLOUD SERVICES Which mobile cloud services are most appealing for leveraging in your mobile application? 20 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. 0% 10% 20% 30% 40% 50% 60% 51% 36% 28% 24% 22% 21% 21% 18% 17% 15% 13% 4% 1% 1% Half said data integration is most desirable cloud service offering
  • 21. ANNOUNCING THE NEW AMPCHROMA 21 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. What did we announce? • Industry’s first mobility Platform-as-a-Service Why should you care? • Dramatically reduces the time and cost of building and managing “run the business” mobile apps.
  • 22. AMPchroma is a mobility platform-as-a-service (mPaaS) for building & managing „run-the-business‟ mobile apps. WHAT’S NEW & DIFFERENT? 22 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. MANAGEBUILD
  • 23. WHAT’S NEW & DIFFERENT? 23 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. The AMP Services Engine is a mobile app delivery mechanism that powers the rapid deployment of shared, reusable services that deliver specific functionality. MANAGEBUILD AMP SERVICES ENGINE
  • 24. AMPCHROMA 2.0 24 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Open APIs and flexible mobile dev tooling BUILD Centralized management system MANAGE Re-usable mobile services and frameworks INTEGRATE ANTENNA MOBILITY PLATFORM as-a-service
  • 25. AMPCHROMA 2.0 25 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. CLIENT SERVICES MANAGER AMP SERVICES ENGINE
  • 26. VALUE IT DELIVERS 26 © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. ⤑ Open APIs/standards-based ⤑ Utilize best-of-breed tools/IDEs ⤑ mPaaS/cloud services ⤑ Fully integrated MAM/MDM ⤑ Common integration layer ⤑ Simple, clean & open UI Cost Containment Speed-to-Market Security & Control
  • 27. KEY TAKEAWAYS 27 © Copyright 2013 Antenna Software, Inc. All rights reserved. Confidential. Do not distribute. • Customer- and employee-facing apps (B2E vs. B2C) are equally important across virtually all industries • Mobile doesn‟t need to be expensive as shown by the average investment hovering around $500k across multiple projects • Most mobile projects are focused on mobilizing existing processes, but over time we‟ll see a growing number of apps aimed at transforming business processes • BYOD is alive and well, and still increasing in acceptance • IT seen today as an enforcer, but will likely be seen as an enabler tomorrow as mobility grows in strategic importance • The most common frustration with mobility is integrating with backend systems. It is the primary cause of projects being behind schedule and over budget
  • 28. LIVE PROGRAM © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. Wanna hear this webinar LIVE? Go to >> http://info.antennasoftware.com/MMWS-Library.html
  • 29. FOLLOW ME AT … © Copyright 2013 Antenna Software, Inc. All rights reserved.Confidential. Do not distribute. @JimatAntenna www.linkedin.com/in/jimatantenna