Yin & Yang of Enterprise Mobility:  Gartner Mobile & Wireless 2008
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Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008

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This presentation was given at the Gartner Mobile & Wireless Summit in Chicago last year.

This presentation was given at the Gartner Mobile & Wireless Summit in Chicago last year.

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    Yin & Yang of Enterprise Mobility:  Gartner Mobile & Wireless 2008 Yin & Yang of Enterprise Mobility: Gartner Mobile & Wireless 2008 Presentation Transcript

    • Jim Somers VP, Marketing Yin & Yang of Enterprise Mobility Gregg Plekan SVP, Product Management
    • 3 billion mobile phone subs in 2007 (The world's population is over 6 billion) * Source: The Mobile World
    • 1.1 billion mobile handsets sold in 2007 * Source: Gartner
    • 25% of mobile phones shipped in 2011 will cost under $20 * Source: ABI Research
    • Enterprise Mobility = This all sounds very consumer-oriented – not enterprise-like?
    • That’s the point! Business Things are getting blurry. Consumer
    • * Source: Rysavy Research 70% adopting wireless technologies   Only 17% have company-wide initiatives
      • Reality Check
    • Complexity What’s the Hold-up? Devices Connectivity Platforms Policy Management Support Middleware Applications Security
    • Gorillas in our Midst Adding Fuel to the Fire Why do they care about mobile? (Hint: There are more mobile devices than PCs.)
    • Carriers Going Bananas Too Data Plans Ripe for the Picking Why do they care about mobile apps? (Hint: Want to repeat the success of mobile email.)
    • Finding the Right Balance Productivity Usability Efficiency Grow Business Security Flexibility Manageability Extensibility End User IT
    • Carriers Who do I turn to? ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • Oracle
      • Siebel
      • SAP
      • Remedy
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Salesforce.com
      • T-Mobile
      • Orange
      • Vodafone
      • 02
    • Carriers Protect core revenue & grow services. ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • Oracle
      • Siebel
      • SAP
      • Remedy
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Salesforce.com
      • T-Mobile
      • Orange
      • Vodafone
      • 02
    • Carriers ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • Oracle
      • Siebel
      • SAP
      • Remedy
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Salesforce.com
      • T-Mobile
      • Orange
      • Vodafone
      • 02
      Increase user adoption & stickiness.
    • Carriers ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • Oracle
      • Siebel
      • SAP
      • Remedy
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Salesforce.com
      • T-Mobile
      • Orange
      • Vodafone
      • 02
      Sell more units … and O/S too.
    • Carriers ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • Oracle
      • Siebel
      • SAP
      • Remedy
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Salesforce.com
      • T-Mobile
      • Orange
      • Vodafone
      • 02
      Establish & grow mobility practices.
    • Carriers Pure Plays ISV Device SI
      • Cap Gemini
      • IBM
      • CSC
      • Oracle
      • Siebel
      • SAP
      • Salesforce.com
      • HP
      • Accenture
      • Bearing Point
      • Microsoft
      • Netsuite
      • Amdocs
      • Remedy
      • Nokia
      • Motorola
      • RIM
      • Samsung
      • Sony/Ericsson
      • LG
      • HTC
      • HP
      • AT&T
      • Verizon
      • Sprint
      • AllTel
      • T-Mobile
      • Orange
      • Vodafone
      • 02
    • Pure Plays: Lead and help define the market.
      • WHAT YOU SHOULD KNOW
      • Market is shaking out
      • Consolidation likely to occur
      • Handful of market leaders will remain
      • Gartner tracks 16 MAG specialists on their MQ.
      • WHAT THEY WILL SAY
      • Mobility specialists
      • Single platform: Write once, deploy everywhere
      • Device and systems agnostic
      • Mobile applications experts
    • Who are the pioneers? 1 Pitney Bowes 2 Heineken 3 AT&T
      • Pitney Bowes:
        • Ahead of the curve
        • Pragmatic approach
        • Service first
      • GOALS
      • Real-time capture & access of customer data
      • Minimize downtime
      • Improve inventory management; increase customer satisfaction
      • Start small and expand thru organization
      • SOLUTION
      • AMPower SERVICE on BlackBerry & Windows Mobile devices:
        • 3,000 global field service reps
        • Siebel, SAP, legacy integration
      • RESULTS
      • Cost reduction/Increased service revenue
      • Improved parts & inventory management
      • Increased service rep productivity
      • Faster response times/Improved first-time fix rates
      • Heineken:
        • Driven by IT
        • Started with one business unit need
        • Applied success to other groups
      • GOALS
      • Improve business efficiency
      • Enhance customer relationships
      • Increase information available to mobile employees
      • SOLUTIONS
      • AMPower SERVICE & SALES:
        • 80 field service techs throughout Ireland
        • 20 merchandisers performing retail audits
        • BlackBerry smart-phones
        • Siebel CRM & Field Service systems
      • RESULTS
        • ROI: 3-year payback
        • Reduced reporting cycles – days to hours
        • Better operational visibility for management
        • Closer monitoring of SLAs, resulting in better service
      • AT&T:
        • Design, build and deploy own apps
        • High return-on-interest
      • GOALS
      • Provide leading mobile CRM solution to customers
      • Use the solution themselves so they can effectively sell it to their customers
      • SOLUTION
      • AMPower SALES on BlackBerry, Palm & Windows Mobile devices
        • 1,500+ sales reps
        • Sophisticated Siebel implementation
        • Customer develops and maintains the mobile application
      • RESULTS
      • Re-systemized Siebel system
      • Realigned business processes
      • Roll out complete
    • What Did They Learn?
      • Find: Audited users to identify areas of opportunity
      • Focus: Picked a manageable part of their business & went after it
      • Fresh: Added new features and capabilities incrementally
    • Find Business “Sweet Spot”
      • Questions to Ask:
      • Where can real time access to info provide the greatest impact?
      • How can mobility improve customer satisfaction?
      • What paper-based processes can be mobilized?
      • What field operations require greater visibility?
      • Mobility Solution
    • Have a Platform Mindset
      • Questions to Ask:
      • How do I utilize or extend my existing resources and skills into the world of mobility?
      • How do we support our existing enterprise systems & tech?
      • How can we extend and grow our mobility solutions as the business needs change?
      • Mobility Solution
      Mobility Platform
    • Then Build it Out Mobility Solution Sales Service Mobility Platform Support
        • Mobility is here (to stay)
        • Innovation & change being driven by consumers
        • True acceptance of open source applications within enterprise IT departments
        • Companies will be expected to raise the bar on all facets of the user experience
        • Market is complex and fragmented
        • But many companies are doing it right – today!
      It’s When – Not If … A platform is critical to ensure mobility is strategic to the business
    • Antenna Snapshot Largest ecosystem of carrier, ISV, SI & device partners Oracle | Siebel, RIM, AT&T + hundreds more Partners AT&T, Pitney Bowes, Xerox, DIRECTV, Heineken, GE, EMC, Siemens, Toshiba Key Customers 1998 Year Founded Antenna Mobility Platform (AMP) AMPower™ Mobile Business Solutions Product & Services Headquartered in Jersey City, NJ - USA With offices in London & Bangalore Location Antenna Software Venture-backed: Polaris, North Bridge & Commonwealth Company Name
    • Thank You for Your Time