Mobile Bang Theory - Gartner Mobile & Wireless 2009
•Download as PPT, PDF•
3 likes•708 views
The ‘Mobile Bang’ Theory: Amplifying Business Profitability with High-Impact Mobile Moments. This presentation showcases how the business value of mobile applications increases when implemented strategically across the enterprise. Both ROI snapshots and case studies illustrate the idea behind the “Mobile Bang” – which says every mobile interaction sparks multiple business reactions, adding up to sizeable returns across the enterprise.
![[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Mobile Bang Theory - Gartner Mobile & Wireless 2009
Similar to Mobile Bang Theory - Gartner Mobile & Wireless 2009 (20)
More from Relayware
More from Relayware (7)
Recently uploaded
Recently uploaded (20)
Mobile Bang Theory - Gartner Mobile & Wireless 2009
- 1. The mobile flash point is upon us. FLASH POINT
- 3. Bang!
- 5. Mobile Bang!
- 6. But that is not what I am here to talk to you about. Sorry.
- 7. One mobile action sparks … multiple business reactions.
- 9. Which reminds me: You ever hear about the cow that drank its own milk ?
- 15. Run that Mobile Bang thing by me again?
- 16. One mobile action sparks … multiple business reactions.
- 17. -- Intersects with -- Composite Applications Composite Transactions Compound Returns
- 18. Middleware Enterprise Applications Content Services Location Services Web Integration Composite Applications Composite Transactions Update CRM System Refill trunk inventory Send collateral to prospect Cleanse data in billing system Forward meeting notes to team
- 19. Is mobility the next computing platform? Question / ? /
- 20. If you watch a lot of TV you might so.
- 21. Let’s ask these REAL FOLKS instead.
- 29. Business Value Increases EXPONENTIALLY when mobility is implemented strategically across the entire organization. REMEMBER!
- 30. Flexibility is Paramount Platform Customer Service Sales Support Other? Solutions to Platform Platform to Solutions
- 31. Be the mobility architecture for the: … real-time … event-driven / Business // OUR VISION QUEST:
- 32. Business Bang!
Editor's Notes
- Similar to the internal combustion engine, many enterprises today are feeling a similar heat and bracing for a significant business explosion. An endless stream of cheaper, faster and more powerful mobile devices combine with faster wireless networks has created unprecedented demand from consumers to work where and when they want. More powerful devices: They just keep coming; a seemingly endless stream Laptops Mobile handsets Smartphones iPhone… to … the next big thing? Gphone? Faster networks: This has been the hold up for many years with poor coverage and throughput an issue. Now networks are faster and can move large amounts of data easily. Look what 3G means to Apple, right? Dial-up to broadband 1G - 3G Wi-Fi – WiMax Seamless/Ubiquitous IP When you combine these forces with broader acceptance and use of service-oriented architecture and Web services by IT departments, you have a volatile situation that is changing the status quo and flipping the traditional IT model on its head. SOA & Web Services : Enabling quick and easy application integration, not such heavy lifting