Mobile Bang Theory - Gartner Mobile & Wireless 2009
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The ‘Mobile Bang’ Theory: Amplifying Business Profitability with High-Impact Mobile Moments. ...
The ‘Mobile Bang’ Theory: Amplifying Business Profitability with High-Impact Mobile Moments.
This presentation showcases how the business value of mobile applications increases when implemented strategically across the enterprise. Both ROI snapshots and case studies illustrate the idea behind the “Mobile Bang” – which says every mobile interaction sparks multiple business reactions, adding up to sizeable returns across the enterprise.
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