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9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
9 Reasons Why Every Business Needs a Mobile Strategist
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9 Reasons Why Every Business Needs a Mobile Strategist

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By far our most successful webinar to date, this program features Jim Somers, Antenna CMO, and Kevin Benedict SMAC Analyst, Cognizant Technology …

By far our most successful webinar to date, this program features Jim Somers, Antenna CMO, and Kevin Benedict SMAC Analyst, Cognizant Technology

Highlights:
- Why the "Mobile Strategist" is the key role for enabling success in today's mobile enterprise
- A 'must have' checklist of 9 items crucial to a successful mobile strategy
- FAQ's about best practices in building and managing mobile strategy

To see the on-demand rebroadcast of this webinar and others, please go to: http://info.antennasoftware.com/MMWS_Schedule.html

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  • On the positive side of the ledger, the enterprise mobility market matured (or exploded) in 2012. It came out of infancy and entered adolescence in certain respects. IT got much more involved – or was forced to get involved – which is great for Antenna as our core value has always resonated with the more technology-minded professionalsNative became sexy again, and enthusiasm for mobile web/HTML5/etc. became much more realistic as a result of a few tech juggernauts (e.g., Facebook) falling short of user expectations with their mobile web appsBut most importantly – what REALLY ignited this market – was the BYOD phenomenon. Unfortunately, Antenna and others of our MADP ilk were the immediate benefactors of this market tipping point. Instead, MDM players like A/W, Mobile Iron, Good, and others started printing money as IT groups began buying licenses en masse in a very knee-jerk manner for fear they would lose control (or possibly their jobs) if they didn’t get in front of this trend that had a life of its own.One the negative side of the ledger, while it’s hard to prove … anecdotally … the global economic crisis has certainly had in impact of buying patterns and investments in transformative technologies.But, what really affected us and caught us somewhat flat-footed was the wide use, adoption, implementation of free/open development toolsets. It put a spotlight on the fact that developers hold the keys in many respects and prefer to use the likes of Sencha, Jquery Mobile, PhoneGap to get to market quickly and inexpensively.
  • An updated version of the “Secret Sauce” slide.
  • Transcript

    • 1. 9 Reasons Why Every Enterprise Needs a Mobile StrategistPresented by:• Jim Somers, Chief Marketing & Strategy Officer January 16, 2013• Kevin Benedict, Head Analyst & Mobile Strategist Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 2. WELCOME & INTRODUCTIONS Your Hosts: Our Agenda: • Welcome Jim Somers Chief Marketing & Strategy Officer • Market Situation Antenna Software • Rise of the Mobile Strategist • Top Tips for Mobile Strategists Kevin Benedict Head Analyst Cognizant Technology Solutions • Q&A2 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 3. THINKING MORE STRATEGICALLY “Organizations can develop a separate mobile strategy for temporary use, but mobility ultimately must be embedded in broader strategies, work processes and policies – just as Web technologies are today.” Source: 2012 Strategic Roadmap for Mobility, Gartner3 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 4. NEW WAVE OF TECH DISRUPTION4 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 5. WHO OWNS THE MOBILE STRATEGY? … is it the Business Units or IT? BU CIO - Grow the business Through technology: - Drive worker productivity - Improve process efficiency - Maintain happy customers - Drive business transformation - Build brand awareness - Unlock business value5 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 6. WHO OWNS THE MOBILE STRATEGY? … a new role is emerging in the enterprise? “Antennas research found that nearly 30% of companies surveyed currently have a mobile strategist, chief mobile officer, or head of mobile that is devoted specifically to mobile strategy and execution across departments.”6 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 7. WHY DO WE NEED A MOBILE STRATEGIST? ➜ 9 Reasons Why Every Enterprise Needs a Mobile Strategist 1. Business moves at breakneck speed 2. BYOD is the new mobile reality 3. Multiple mobile initiatives need coordination 4. Objectivity is vital for the mobile organization 5. Mobile is no longer “one and done” 6. The need for speed in mobile deployment 7. Poor mobile design is the silent killer 8. Mobile app adoption is a major concern 9. App discoverability is the new mobile challenge7 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 8. WHY DO WE NEED A MOBILE STRATEGIST? 3 ➜ / Reasons Why Every Enterprise 9 Needs a Mobile Strategist - SPEED - FLEXIBILITY - CONTROL8 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 9. WHAT WE DO AMPchroma helps you build, run, and manage all your mobile applications and content. ➦ Enabling you to get to market faster, have more flexibility, and better manage risk in this ever-changing mobile world.9 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 10. ENTERPRISE-GRADE APPS10 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 11. MARKET TRENDS & DYNAMICSConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 12. IT’S A PERFECT STORM *KPCB May 2012 Report * eMarketer Mobile Social Mobile apps are a $6.0 billion market 26% of US consumers access social today, growing to $55.7 billion by 2015. networks on mobile today. By 2014, 38% expect half their software Through 2015, 85% of enterprises will fail applications will be in the cloud. to adapt their information infrastructure to "big data.” Cloud *Yankee Group *Gartner Information12 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 13. NEXUS OF FORCES The “Nexus of Forces”13 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 14. MOBILITY GOES PRIMETIME “61% plan to enhance their mobility capability during the next 3 years.” Source: “Magic Quadrant for Mobile Application Development Platforms (MADPs)”, Gartner, 4/12/1214 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 15. WHY DO WE NEED A MOBILE STRATEGY?15 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 16. THE ROLE OF THE MOBILE STRATEGISTConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 17. CORE RESPONSIBILITIES • Building strong relationships between IT teams and related business unit teams. • Identifying areas to leverage company’s mobile app framework across the enterprise to ensure governance and reusability. • Building the business case and determines the common mobile application architectural framework. • Deciding what to build versus buy. If we buy, understand who does what in this complex mobile ecosystem. • It wouldn’t hurt if this individual had a strong understanding of application infrastructure and backend middleware technologies like SOA, REST, JSON ,and HTML5.17 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 18. WHERE TO START … what questions should they be asking? 1. How will I design and build the application? 2. How will I deploy and run the application? 3. How will I control and manage the application? How do these decisions affect speed, flexibility & control?18 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 19. MOBILITY IS NOT “ONE & DONE” (n) App 1 App “Almost all the CIOs said they expect to deploy more than 25 mobility apps in next 2 years.”* How to secure the app? How to manage the app? How to run the app? How to deploy the app? ? X How to build the app? Source: McKinsey & Company, Sept. 201219 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 20. YOU NEED FLEXIBILITY & CHOICE Managed Native Web Hybrid Hybrid “Mixed Mode” Native Web Web Mobile Browser App App Web App Web Native Code Native Code App Web Code Web App Native Container Native Container Device APIs Device APIs Device APIs Device APIs20 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 21. IT’S NOT JUST MANAGING DEVICES Build Manage Fast Secure Open EMM! Controlled Flexible Compliant MDM 74% of companies allow some sort of BYOD usage.* *Enterasys BYOD21 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 22. IT’S ALL NEW New ways of selling new business models new ways of managing new ways of collaborating new ways of making decisions new ways of engaging customers new ways of working with products new marketing and growth strategies22 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 23. STRATEGIC MOBILITY PLATFORM23 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 24. BUILD| KEY DECISIONS WHO AM I BUILDING THE APP FOR? • Employees, partners, customers, consumers? WHAT O/S WILL IT RUN ON? B2C B2B B2C • iPhone, iPad, Android, Windows, Blackberry? iOS Android MSFT BB WHAT TYPE OF DEVICES WILL BE USED? • BYOD, company issued, multi-channel? Phone Tablet Multi WHAT CLIENT TYPE WILL YOU USE? Web Native Hybrid Mix • Native, Mobile Web, Hybrid, Mixed-Mode, etc.? WHO IS GOING TO DEVELOP THE APP? DIY MEAP Agency • Internal resources, agency, SI, MEAP vendor? XML JSON REST DBs WHERE IS THE DATA FOR THE APP? • In the cloud, web services, backend databases?24 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 25. RUN | KEY DECISIONS HOW TO ENSURE ENTERPRISE SECURITY? • Authentication, authorization, access control WHAT ABOUT SCALABILITY, PERFORMANCE? SSL SSO LDAP • # users, usage patterns, transaction volume BaaS PaaS EMM MW HOW WILL WE HANDLE COMPLIANCE? • Industry standards, gov’t regulations, governance SysTrust PCI SAS-70 CAN USERS ACCESS EXTERNAL DATA? RDBMS API • Web services, databases, feeds, APIs Web XML HOW TO ACCESS ENTERPRISE SYSTEMS? Order CRM ERP Entry • B2E, B2B, productivity, customer support GPS Contacts Calendar Mail HOW TO PROTECT USER PRIVACY? • Cross-app access, location, usage monitoring25 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 26. MANAGE | KEY DECISIONS WHO NEEDS ACCESS TO OUR APPS? • Employees, partners, customers, consumers? WHERE WILL WE PUBLISH OUR APPS? B2E B2B B2C • Public app store, private app store, web, email? iTunes Play WP Mkt BB HOW TO MONITOR USAGE? • Device, web server, enterprise access points? Perf Frequency Duration CAN WE MANAGE APPS REMOTELY? Synch MAM • Updates, upgrades, remote wipe? Update Lock WHAT ABOUT THE DEVICES? Phone Tablet MDM • BYOD, company supplied, controlled? App User Role Device CONTROLLED ACCESS TO APP & DATA? • User, role, device, app, permissions?26 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 27. MUST-HAVES FOR THE MOBILEENTERPRISE Future Proof Enterprise Centralized Integration Management Write once Proven Devices, data Any tool, any IDE Apps, users Every device Standardized Content Native device features Unified integration point Performance Easy maintenance Pre-built adapters Usage Mobile Scalability & Carrier Grade Optimization Performance Security Network sensing Millions of daily Built in, automated App tuning transactions Enterprise caliber Latency avoidance Message monitoring Certified (FIPS, PCI) Detect most efficient path Certified, multi-tenant Configurable per app OTA install, updates Cloud or on-premise27 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 28. TIPS FOR THE MOBILE STRATEGISTConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 29. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • If you think you’re just building an app, you’re likely constraining your thinking to just the device • Try not to boil the ocean29 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 30. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Focus on one thing and do it well • Transformation can happen in the • Don’t sweat the ROI dark, hidden recesses of your business30 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 31. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • Remember the softer side of ROI • Non-measurable impacts are frequently • This is all new! enough reason to forgo the ROI • Remember compliance, competition, etc.31 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 32. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • This is all new! • Traditional KPIs and measurements don’t apply • This is all new! • We’re blazing new ROI trails!32 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 33. TIPS FOR THE MOBILE STRATEGIST Tip Explanation • Think Outside the App • Try not to boil the ocean • Don’t sweat the ROI • This is all new! • This ischeap & cheerful Avoid all new! • There is a gold rush mentality in mobility today • There is a glut of suppliers who all sound alike • This is all new! • Be wary of the “low-ballers” to avoid second surgery33 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 34. PARTING THOUGHTSConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 35. KEY TAKEAWAYS FROM A STRATEGIST • There’s an endless number of continuously changing mobile & M2M devices • Demand for real-time visibility, accountability, compliance, and KPI monitoring • Demand for mobile connectivity to multiple back-end systems • Demand for real-time business intelligence, and decision support • Demand for location, business and context-aware solutions • Real-time collaboration and enterprise social networking on mobile devices • Must re-engineer business processes to support real-time interactions • Demand for unified data • Demand for networked field operations • Trend toward mobile first35 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 36. IN SUMMARY Mobility has the potential to transform your You can address this it to new heights of business and take lifecycle by using a slew of solution providers, business growth. productivity and but cost containment is difficult this way, with lots of redundant costs, But … infrastructure and many relationships to manage. Successful Game Changing To be successful, you need a holistic mobile Real Control strategy, which is High adoption complete, integrated and which addresses the Real entire mobile lifecycle Results36 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 37. WANT TO GET STARTED? • Call or email us to learn about our Mobile Enterprise Strategy Workshop and how it can help you. Contact us @ +201.239.7980 or info@antennasoftware.com • Visit us at www.antennasoftware.com for a free copy of the Mobile Strategist eBook or Gartner MQ for MADP.37 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 38. MARKET LEADER Gartner Magic Quadrant for Mobile Application Development Platform38 Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 39. QUESTIONS?Confidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.
    • 40. THANK YOU• Jim Somers Twitter: @JimatAntenna• Kevin Benedict Twitter: @krbenedictConfidential. Do not distribute. © Copyright 2013 Antenna Software, Inc. All rights reserved.

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