“ Advertising is a form of communication intended to persuade people to purchase or take some action upon products , ideas or services”.
What is advertising? Problem Bad Communication People Product Purchase Solution Good Communication
What is advertising? The 4 P’s Marketing Mix Big Problems “ People don’t buy my product!” “ People don’t know my product!” “ People don’t like my product!” Promotion is a mix of tools to solve communication problems: Advertising + Public relations + Sales promotion